Corporate Presentation – July 2015. 2 Safe Harbor Statement This presentation contains...
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Transcript of Corporate Presentation – July 2015. 2 Safe Harbor Statement This presentation contains...
2
Safe Harbor Statement
This presentation contains "forward-looking statements" within the meaning ofthe "safe-harbor" provisions of the Securities Litigation Reform Act of 1995.
Such statements involve known and unknown risks, uncertainties and other factors thatcould cause the actual results of the Company to differ materially from the resultsexpressed or implied by such statements, including changes from anticipatedlevels of sales, future national or regional economic and competitive conditions,changes in relationships with customers, access to capital, difficulties in developing and marketing new products, marketing existing products, customer acceptance of existing and new products, and other factors.
Accordingly, although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking statements contained in this presentation.
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Nova LifeStyle: Snapshot
Nova LifeStyle, a U.S. company, is a rapidly growing designer, manufacturer and distributor of branded and third party modern LifeStyle furniture. An industry innovator and niche leader in the U.S. and abroad, Nova is a highly sought after quality OEM manufacturer, with a growing e-commerce presence in the U.S. and China and has become an emerging leader in the China market via e-commerce sales and franchising showroom opportunities.
Nova LifeStyle is the result of a long history between Nova, which was founded in 1993 by Jeffrey Wong (CEO) and Sammy Ho (CFO) in China, and Diamond Sofa, which was founded in 1992 by Tawny Lam (President) in the U.S. In 1996 the two entities began working together and then merged as Nova Lifestyle becoming public in 2011 via a reverse merger.
Nova’s products are made in the U.S. and Asia and marketed worldwide. Nova’s collections of LifeStyle furniture brands include Diamond Sofa, Colorful World, Giorgio Mobili, Bright Swallow and others. Nova’s products feature urban contemporary styles with comfort and functionality in matching furniture collections and upscale luxury designs appealing to LifeStyle-conscious middle and upper middle-income consumers.
+ NASDAQ: NVFY
+ Stock Price: $2.15 * + Shares Out. 24 M
+ Average Vol (3 Months) 197,502 * + Market Cap:
51.63 M *
+ P/E (ttm): 4.53 *
+ Corporate Headquarters: Commerce, CA+ Employees: 700+
•As of July 29, 2015
Stock Summary
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Global Markets: Overview Geographical distribution of sales (FY 2014)Year over Year sales growth (FY 2014 vs FY 2013)
North AmericaEurope
Asia
Greater demand for furniture in China:
• 43% of consumers like modern style furniture (3)
• GDP per capita projected to increase to over US$10,000 in 2020 from US$4,000 in 2010; tier1 city projected to exceed US $20,000 in 2020 (4)
Higher online purchases of furniture with significant growth:
• Up 15% Globally (6)
• 18.5% in the U.S. in 2013 (5)
• Up 60% in China in 2013 (6)
Greater demand for furniture in the U.S.:
• Higher disposable income and strong consumer sentiment projected through 2016 will help boost demand for furniture in the U.S. (1)
• As home ownership rises, purchases of household goods expected to also rise. (2)
Source:(1): Centre for Industrial Studies "World Furniture Outlook 2013“ (2): Centre for Industrial Studies "World Furniture Outlook 2011/2012“(3): National Bureau of Statistics of China report dated April 13, 2012 (4): Industry Research Report by Hogweed Bay in CICC, November 10, 2009(5): "Spending Pulse (MasterCard Advisors) Retail Report (6): "IBIS World U.S. Furniture Industry Report” http://www.ibisworld.com/industry/default.aspx?indid=1016
N. America revenues as a percentage of
total salesFY 2014
46%Sales increase in
N. AmericaFY 2014 vs. 2013
65%20%
Sales decrease in Europe
FY 2014 vs. 2013
14%Sales increase in
Asia FY 2014 vs. 2013
12%Europe revenues as
a percentage of total salesFY 2014
23%Asia revenues as a percentage of total
salesFY 2014
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Our Brands, Products & Innovations
Products:
•Leather upholstered furnishings
•Living room seating, sofas, love seats, recliners, sectionals and accent chairs
•Urban beds and latex sleep mattresses
•Coffee tables and bar stools
•TV stands, display shelving and room dividers
•Diverse bedroom and dining collections
•QwiK office cabinets and storage (USA only)
•Office furniture: desk, credenzas, cabinets, shelving and storage (Europe, UAE & Asia only)
USA Europe & UAE Asia
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Sales: US and CanadaDiamond Sofa is a strong respected American brand and innovative distributor and designer of contemporary LifeStyle furniture products in the U.S. since 1992
Sales and Distribution
•Wholesale to numerous stores ranked in the top 100 furniture companies in the U.S. with both storefronts and e-commerce sales venues
•Showrooms: Los Angeles, CA, Las Vegas, Nevada; & High Point, North Carolina
•Key North American trade shows and conventions
•Canadian distribution through The Brick.
Furniture Today's Top 100 U.S. furniture stores posted a 7.8% increase in furniture, bedding and accessories sales in 2013, growing revenue to a
combined $34.1 billion, up from $31.7 billion the year before
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Sales: China and Other Asia TerritoriesHigher profit margins through direct sales in China100+ franchisees in China since 2010, with a future goal of 200 locations
Sales and Distribution
•Profitable and fast-growing franchising model
•Strategic store placement
•Direct design and manufacturing capabilities
•Key international trade shows and conventions
•E-Commerce websites: Tmall and JD.com
•Launch of Nova LifeStyle e-commerce site – only dedicated online furniture site in China
Chinese furniture factory orders rose 5% in June with shipments ticking up by 4% according to Furniture Today August 29, 2014
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Sales: Europe, U.A.E. and Other TerritoriesProducts compliment consumer preferences for “urban contemporary”, smaller homes and apartments and trend of loft-style open look
Sales and Distribution
•Strong presence in the European markets both in stores and on e-commerce websites
•Clients are primarily major retailers
•ODM / OEM capabilities
•Urban contemporary style in high demand
According to Euromonitor International’s Aug 2014 report, e-commerce sales growth has soared by 127% in current value terms
over the past five years.
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Marketing Strategy: Overview
• All furniture offerings are supported by sample display showrooms, brochures and online marketing
• Franchise network in China to increase brand awareness among middle and upper middle-income consumer:
• Participate in trade key exhibitions globally
• Multiple high profile advertising options to promote modern LifeStyle furniture
Nova exhibits at the 2014 Las Vegas
Market
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Manufacturing Leader: Well recognized manufacturing capabilities and expert sourcing• Fully owned 1.1 million square foot manufacturing facilities in Dongguan, China
• Annual production capacity of approximately 316,000 units
• Updated production line, which meets IKEA's stringent specifications
• 60,000 square foot warehouse that houses our QuickShip Program
• Over 700 talented, dedicated, and creative staff
• Products and collections are designed to appeal to consumer preferences in specific markets
• Flexible logistics, manufacturing and delivery capabilities
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State-of-the-art Production Facilities Woodworking
Powder Coating
German Schelling Cutting Machines German Schelling Cutting Machines
Board Pressing Board Pressing
Upholstery
Board SizingBoard Sizing
UV Automation
Warehousing and distribution
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Milestones and Key Events: 2014 - Present
Jan
Began trading on the NASDAQ
Stock Market
Signed agreement with Ping An Insurance Group, #62 on Forbes
Global 2000 list of the largest companies in the world
Aug
Secured commitment letters from over 100 quality
furniture brands to be sold on e-commerce site
Initiated development of Mobile App of e-commerce site
Jul
Attended Summer 2014 Las Vegas
Market Trade Show
Established partnership to open new franchise stores in China with Ablejoy,
one of China's largest franchise operators
Fulfilled initial purchase order with IKEA China
Sep
Attended China International
Furniture Expo Trade Show
Added to the Russell
MicroCap® Index
Jun
Attended Las Vegas Market Trade Show
Apr
Attended High Point
Trade Show
Signed continuous supply agreement
with Home Centre in U.A.E.
Mar
Attended Dongguan 2014
Trade Show
Began development of e-commerce site aimed at
the China market
Oct
Attended High Point
Trade Show
Attended LD Micro
Investor Conference
Dec
Raised $8.95m in a registered
direct placement
IKEA Product
Line Expansion
Jan
Repeat Purchase Orders from
Nebraska Furniture Mart
Feb
20152014
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Growth InitiativesNear-term and long-term initiatives for 2015-2016
• Continue to Expand Partnerships and Increase Sales Contracts
• Continue to Create Innovative Designs Tailored to Each Market
• Increase Sales of our Higher-Margin Branded Products
• Leverage e-commerce platform currently in development
• Grow sales of high-margin “Made in U.S.A.” furnishings and latex mattress in China
• Grow sales of modern and stylish upholstered beds with American fabric
• Expand Global Distribution
• Further penetration of “Top 100” furniture stores in the US
• Increasing e-commerce sales in China and the US
• Increasing direct sales of NOVA branded furniture via 200 franchises strategy
• Launch Dedicated e-commerce Platform to Target the China Market
• Continue Growth through Mergers and Acquisitions
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Investment Highlights
Financial Strength: Strong balance sheet and consistent track record of profitable growth
2014 Revenue – a y-o-y increase of 26% Q1 2015 Revenue – a q-o-q increase of 23% Cash on hand - $1.3 million as of end of Q1 2015 Accounts Receivables, Net - $42.54 million as of end of Q1 2015
Established Distribution Channels: Direct access to the growing middle
class in China through proven franchising model
Product Variety and Design Innovation: More SKUs under NOVA
brands covering all aspects of household furniture needs compared to competitors that offer single furniture lines and execution strategies to fit each market and region
Fully Integrated design-to-production business model: Customizable, fast and flexible OEM capabilities
Strong Manufacturing Capability: Reputable manufacturing expertise
Stable and growing customer base: Strong and growing relationships
with established and continually expanding the customer base globally
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Financial SnapshotQuarterly Trends
$mm
• 2014 Revenue and Income growth is a result of recent investment in sales and marketing initiatives and the
acquisition of Bright Swallow
$mm
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Seasoned Global Management Team
Tawny Lam - President, Chairperson of the Board of Directors
•Joined in 2011
•CEO and co-founder in 1992 of Diamond Sofa in Commerce, California
•Extensive experience in U.S. furniture product marketing
•Bachelor of Science in Business and Finance from California State University, Los Angeles
Mark Chapman - VP, Marketing•Sales Manager of Diamond Sofa since 2004
•20 years of experience in the furniture industry
•Previously Director of Purchasing for ACE TV Rentals, Central Rents and Day Page
•Graduated from Augustan College with a Bachelor of Science Degree in Business Administration Management and Marketing
Chris Steadman - Director of Internet Sales•Responsible for all internet sales related transactions at Diamond Sofa, with more than 20 years of sales experience
•Prior positions include sales positions at Chico, USA, Zapf Creation and QVC
•13 years of experience at QVC: in areas of Crafts and Leisure, Cooking and Dining, Home Improvement, Home Accents and Furnishing, Sports and Fitness
•Bachelor’s degree from Temple University
Jeffrey Wong – CEO, Co-Founder•22 years of experience in the furniture industry
•Vice-Chairman, Dongguan Furniture Association
•Director, the International Furniture and Decoration (Hong Kong) Association
•Graduated from Hong Kong Victoria Technical College
Sammy Ho - CFO, Co-Founder and Director•19 years of experience in the furniture industry
•Bachelor's degree from St. Mary's University
•MBA from The Chinese University of Hong Kong in 1990
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Michael Barton - California Sales Director
•30 years experience in furniture design, owned lighting design and manufacturer- Pacific Coast Designs from 1982 to 1991
•Sales team management for Good Companies Inc. from 1984 to 2006
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Contacts
NASDAQ: NVFY
Corporate Headquarters
6565 E. Washington Blvd.
Commerce, CA 90040 USA
Tel: (323) 888-9999
www.novalifestyle.com
IR Contact:
The Equity Group Inc.
Adam Prior
Tel: (212) 836-9606
Email: [email protected]