CORPORATE PRESENTATION – JANUARY 2021...Spokes serve valuable urban areas with smaller, cheaper...

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CORPORATE PRESENTATION – JANUARY 2021 APP-TO-DOOR DINING FOR THE ON-DEMAND GENERATION.

Transcript of CORPORATE PRESENTATION – JANUARY 2021...Spokes serve valuable urban areas with smaller, cheaper...

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    CORPORATE PRESENTATION – JANUARY 2021

    A P P - T O - D O O R D I N I N G F O R T H E O N - D E M A N D G E N E R A T I O N .

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    DISCLAIMER, CONFIDENTIALITY AND FORWARD-LOOKING STATEMENTS

    The Presentation contained in this document has been prepared by Just Kitchen Holdings Inc. using its best efforts to realistically and factually present the information contained. However, subjective opinion, dependence upon factors outside Just Kitchen Holdings Inc’s control and outside information sources unavoidably dictate that Just Kitchen Holdings Inc. cannot warrant the information contained to be exhaustive, complete or sufficient. In addition, many factors can affect the Presentation which could significantly alter the results intended by Just Kitchen Holdings Inc., rendering the Presentation unattainable or substantially altered. Therefore, interested users should conduct their own assessment and consult with their own professional advisors prior to making any investment decisions.

    This Presentation does not constitute a prospectus or public offering for financing, and no guarantees are made or implied with regard to Just Kitchen Holdings Inc. proposed ventures.

    Confidentiality: The Presentation is being disclosed to the user for the user’s discussion, review, and/or evaluation only. The user agrees to hold the Presentation, and all related information and discussions, in strict confidence, except that user may disclose the Presentation to a limited number of advisors and employees of the user to the extent necessary for user to adequately evaluate the Presentation. User warrants that any such persons shall be advised of the confidential nature of the Presentation before gaining access to the same and that no such advisor or employee shall use or disclose the Presentation except as permitted by this Agreement.

    Projections: The presentation’s financial and other projections have been prepared using assumptions and hypotheses created by Just Kitchen Holdings Inc. management based on information provided to them and through due diligence. The assumptions used in the preparation of the projection reflect management’s intended course of action for the projection period based upon management’s judgement as to the most probable setoff economic conditions if the assumptions they consider most likely are realized. The assumptions may not necessarily be the most probable and are based upon information existing as at the date of this presentation.

    The assumptions are those that management believes are significant to the projection. Some assumptions may not materialize, and unanticipated events and circumstances may occur subsequent to the date of this projection; therefore, the actual results achieved during the projection period may vary materially from the projections.

    This projection is based on our assumptions and there is a major risk that actual results will vary, perhaps materially, from the results projected.

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    What is JustKitchen?

    § Network of “ghost kitchens” or “dark kitchens” that achieve lower overhead and operating costs.

    § Hub-and-Spoke operating model uniquely enables maximization of efficiencies and margins.

    § Offers delivery-only meals under its own proprietary menus and established restaurant brands.

    § Franchising of virtual kitchens.

    HUB

    =

    ORDER

    SPOKE

    DELIVER

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    8 8 11 1727 36

    42 4753 58

    92 92 89 8373 64

    58 5347 42

    2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

    Offline (call-in delivery, walk-in orders)

    Online (via web or app)

    Market Overview

    ONLINE VS. OFFLINE SHARE OF MAJOR FOOD DELIVERY MARKETS (%)1

    1. McKinsey & Company, The changing market for food delivery 2. Research and Markets, 2019 3. Hong Kong Business, Delivering the Virtual Restaurant of Tomorrow, Oct 2019

    GLOBAL ONLINE FOOD DELIVERY MARKET (2020 –2023)2

    USD$111

    USD$154

    2020 2023

    BILLION

    Consumer preferences are shifting –diners want their favorite foods on-demand, and delivered quickly

    2019 ONLINE FOOD DELIVERY INDUSTRY IN ASIA3

    = nearly 50% of global demand.

    USD$53 BILLION

    4

    BILLION

    11.5% CAGR

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    DELIVERY ZONE

    OUT OF ANGE.

    OUT OF LUCK

    OUT OF RANGE.OUT OF LUCK

    Underserved Market

    Underserved Market

    TAIPEI CITY

    Underserved Market

    The ProblemBrick-and-mortar restaurants are costly to open and operate:

    § 3-5% profit margins on average1, with a failure rate of 70% within 3-5 years of opening2

    Solutions Are Emerging§ “Ghost” kitchens reduce operating and overhead

    expenses by eliminating the high cost of restaurant seating

    However...Co-sharing ghost kitchens still:

    § Lack support, such as supply chain, kitchen equipment and other operating systems

    § Lack geographical reach – typically constrained by 4-5 km delivery radius

    TYPICALGHOSTKITCHEN

    1. Toast Lab, 2019. 2. Hong Kong Business, Delivering the Virtual Restaurant of Tomorrow, October 2019.

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    § Hub (full-scale commercial kitchen) provides semi-prepared food items to Spokes

    Hub and Spoke “Virtual” Kitchens

    Hub

    Spoke

    Spoke

    Spoke

    Spoke

    Spokes serve valuable urban areas with smaller, cheaper footprints.

    Spoke

    JustKitchen’s Unique Model

    § Spokes complete meals for delivery

    § Extends geographic reach§ Tailored supply to local demand§ Increases rate of food output§ Lowers average delivery time§ Results in hotter, faster and fresher food

    ADVANTAGES:

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    Food & Beverage Landscape – JustKitchen Expertise

    CustomersInfrastructure

    ProviderDelivery

    MarketplacesRestaurants/

    Product MakersContent Licensers/

    Franchises

    Software:POS

    Software: Online Ordering

    KitchenInfrastructure

    Data Integrator

    Software

    Third-Party Logistics

    VirtualKitchens

    B2CB2B

    3rd Party Logistics

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    Western Cuisine

    JustKitchen’s In-House Brands

    Legend:

    Third-Party Partners

    $

    § Price points§ Cuisine types§ Brands§ Day-Parts§ Evolving pipeline of food items

    Tailoring for Markets

    $

    $$$

    Asian Cuisine Western Cuisine

    Offering a variety of:

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    Delight

    Select partners quickly transport food items to end customers

    DelightCreate Hub Spokes DeliveryLocal kitchen complete meals in 5 minutes

    Meals are semi-prepared then sent to Spokes

    Create meals, menus and food brands

    25% customer feedback & data to create menus & project demand

    Customers enjoy fresher and faster meals

    Tech Stack – Leveraging Data to Create Value

    DelightDelightDeliverySpokesHubCreate

    § Customer data informs menu creation and improves supply chain management § Data determines menu, time of day, type of food to proactively predict demand

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    Virtual Kitchen Franchise Model

    Infrastructure

    Restaurants/Product Makers

    Content Licensers/Franchises

    KitchenInfrastructure

    Data Integrator Software

    VirtualKitchens

    Proprietary Brands

    JustKitchen software integration into all delivery / marketplace platforms

    Equipment & design know-how and expertise

    Operator / Franchisee operates virtual kitchen

    Licenses rights

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    Taiwan: Gateway to the World

    20.7 Billion Meals / yr.

    60% of Americans orderfood 2 times per week1,which accounts for:

    LOW OVERHEAD &OPERATING COSTS

    HIGH MARKET EXPOSURE

    § Minimal cost to start a business

    § Mature market to test and scale up globally

    § Established food & beverage industry

    § USD $16 Billiondining market, growing 17 years consecutively

    § High Density(24 million people on a 36,193 km2 island)

    1, Upserve, 2020

    JUSTKITCHEN EXPANSION ROADMAP

    JustKitchen is currently planning to expand to:

    Hong Kong

    Singapore

    Indonesia

    Thailand

    United States

    Philippines

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    Leadership Team

    Jason Chen, CEO, President, and Director: 25 years in top-level management and capital markets in North America and Asia

    Kent Wu, COO & Director: 20 years of e-commerce and logistics experience; three successful exits, most recently to GrubHub

    Adam Kniec, CFO: Former CFO of 10+ companies across industries including software development, casinos and online gaming

    Mark Lin, CTO: 10+ years in business development and operations management for information technology and payment processing companies in North America and APAC

    Yang Liu, CSO: 15+ years in corporate development and business development for publicly-traded companies in the Food & Beverage Industry

    John Yu, CMO: 15+ years in retail and operations management in Asia; founder of multiple consumer brands across numerous industries

    Darryl Cardey: Chartered Professional Accountant previously with KPMG; director and financial advisor to public and private companies in the resource and technology sectors

    Darren Devine: Co-Principal of CDM Capital Partners; advisor to numerous multinational M&A transactions

    Kai Huang: Creator of Guitar Hero while Co-Founder & CEO of RedOctane; Co-Founder & CEO of Blue Goji; Co-Founder & CEO of Adux Software

    Freddie Liu: Partner at Purestone Capital Group; CSO of TPK Holdings – currently one of the world’s largest makers of touch screens for mobile phones and tablets; former head of Real Estate unit at Citibank

    E X E C U T I V E O F F I C E R S I N D E P E N D E N T D I R E C T O R S

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    Spokes are designed to meaningfully contribute to Hub capital costs, operating expenses and corporate-level SG&A expenses.

    Country Taiwan US

    Capital cost per Spoke* (all dollars in USD) $191,667 $255,667

    Average daily orders per Spoke 350 450

    Average dollar amount per order $12.00 $15.00

    Annual gross revenue (365 days) $1,533,000 $2,463,750

    Operating profit per Spoke $321,930 $517,388

    Operating profit margin 21% 21%

    One-Year ROIC 68% 102%

    Payback Period (in years) 0.60 0.49

    *Total estimated capital cost per Spoke in Taiwan and the US includes direct Spoke-related costs and an allocation of $95,667 for indirect Hub-related costs ($1,148,000 per Hub, allocated equally over twelve Spokes).

    Sample: Full-Year Economics per Mature Spoke:

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    Competitive Landscape

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    Company Name Total Funding to Date*

    Pre-MoneyValuation*

    Country Software Infrastructure Restaurants/Products

    Content/ Franchises

    REEF Technology $1.2 B $900 mm USA

    Cloud Kitchens $550 mm $4.6 B USA

    Ordermark $150.6 mm Unknown USA

    Chowbus $67.2 mm Unknown USA

    Chownow $62 mm $135 mm USA

    Kitchen United $50 mm $100 mm USA

    Rebel Foods $342 mm $400 mm India

    Karma Kitchen $318 mm Unknown UK

    Hungry Panda $90 mm Unknown UK

    Sweetheart Kitchen $48 mm Unknown UAE

    Keatz $23 mm $25 mm Germany

    Yummy Corporation $19.8 mm Unknown Indonesia

    FanTuan $17 mm Unknown Canada

    JustKitchen $9.6 mm $14 mm Taiwan*All dollars in USD

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    Timeline of Target Milestones

    By Dec 31, 2020

    YTD2020 2021

    Obtain seed capital, incl. from Sparklabs

    Complete initial Boardappointments

    Operate with one Hub and four Spokes

    Secure key employees and strategic advisors

    Launch grocery delivery as a new business line

    Grow to 11 in-house food brands/menus

    Partner with new third-parties/restaurants

    Grow to 8 Spokes

    Continue core data technology build-out

    Grow to 14 Spokes

    Grow to 13 in-house food brands/menus

    Grow to two Hubs – currently in discussion with one of the largest food factories in Taiwan

    Launch customer loyalty/rewards program

    Explore development of own delivery fleet

    35 Spokes in Taiwan

    Expand to Hong Kong

    Begin international expansion beyond Taiwan and Hong Kong

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    Thank you.

    JASON CHENPresident & CEO

    [email protected]

    INVESTOR [email protected]

    SEE OUR KITCHENSWatch Video:

    http://investors.justkitchen.com/https://vimeo.com/467708178/aec79b8ad5

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    Appendix

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    The Ghost Kitchen Industry - Making Global Headlines

    “Operating a virtual kitchen has a lot of advantages over operating a traditional

    restaurant: lower operational cost, lower risks, more efficiency and more flexibility..”

    – Forbes, September 29, 2020

    “…opening a bricks-and-mortar restaurant is high-risk and expensive, whereas ghost kitchens are lower-risk, offering a more affordable way

    for entrepreneurs to enter the business.” – The New Yorker, June 28, 2020

    “A pandemic surge in food delivery has made ghost kitchens and virtual eateries

    one of the only growth areas in the restaurant industry”

    – The Washington Post, September 17, 2020

    “Nathan’s Famous announced its partnership withREEF Kitchens…a national network of 70+

    neighborhood kitchens across 18 cities that allows food entrepreneurs, local restaurants, and (US)

    restaurant brands to open and quickly expand their delivery businesses.”

    – QSR Magazine, July 28, 2020

    “Kroger is the latest big name to underwrite ghost kitchens… Chick-fil-A and Wendy’s are among the others getting in

    on the trend.” – Fast Company, October 8, 2020

    “Dark kitchens (or cloud kitchens) on track for a bright future in a post-

    coronavirus world .” – ABC News, September 11, 2020

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    JustKitchen in the News

    https://www.restaurantindia.in/article/how-this-taiwan-based-cloud-kitchen-has-achieved-75-customer-loyalty-during-the-pandemic.13787

    https://www.digitimes.com/news/a20201202PD217.html?mod=0

    https://taipeitimes.com/News/biz/archives/2020/09/19/2003743674

    https://www.taiwannews.com.tw/en/news/3996938

    https://meet.bnext.com.tw/intl/articles/view/46698

    https://www.restaurantindia.in/article/how-this-taiwan-based-cloud-kitchen-has-achieved-75-customer-loyalty-during-the-pandemic.13787https://www.digitimes.com/news/a20201202PD217.html?mod=0https://taipeitimes.com/News/biz/archives/2020/09/19/2003743674https://www.taiwannews.com.tw/en/news/3996938https://meet.bnext.com.tw/intl/articles/view/46698

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    JustKitchen: Media Exposure in Asia

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    JustKitchen: Media Exposure in Asia

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    影片報導壹電視新聞台【新聞深呼吸】疫軍突起新經濟-全台瘋外送無店面虛擬廚房單月狂賣3萬個便當!https://www.youtube.com/watch?v=yQ-4gT-pkp0&feature=youtu.be

    年代新聞台【年代關鍵字】雲端廚房正夯!一次開5家餐廳https://youtu.be/p29ZDvYhZEo

    年代新聞台【台灣向錢衝】外送商機逾兩百億幽靈廚房拚升級

    https://youtu.be/FG1WC1jX-Cg?t=279

    文字報導商業周刊-影子廚房當紅兩個「水管系統財」爆發中https://www.businessweekly.com.tw/Archive/Article?StrId=7001330

    今周刊-隱藏版科技廚房現身,Just Kitchen不只賣快,也賣美味https://www.businesstoday.com.tw/article/category/183015/post/202008250044/%E9%9A%B1%E8%97%8F%E7%89%88%E7%A7%91%E6%8A%80%E5%BB%9A%E6%88%BF%E7%8F%BE%E8%BA%AB%EF%BC%8CJust%20Kitchen%E4%B8%8D%E5%8F%AA%E8%B3%A3%E5%BF%AB%EF%BC%8C%E4%B9%9F%E8%B3%A3%E7%BE%8E%E5%91%B3

    天下雜誌-3分鐘就可出餐、外送範圍更廣。「幽靈廚房2.0」怎麼做到?https://www.cw.com.tw/article/5100449?template=transformers

    遠見雜誌-幽靈廚房、科技茶園擁抱智慧「神助手」https://www.gvm.com.tw/article/72966

    JustKitchen: Media Exposure in Asia

    https://www.youtube.com/watch?v=yQ-4gT-pkp0&feature=youtu.behttps://youtu.be/p29ZDvYhZEohttps://youtu.be/FG1WC1jX-Cg?t=279https://www.businessweekly.com.tw/Archive/Article?StrId=7001330https://www.businesstoday.com.tw/article/category/183015/post/202008250044/%E9%9A%B1%E8%97%8F%E7%89%88%E7%A7%91%E6%8A%80%E5%BB%9A%E6%88%BF%E7%8F%BE%E8%BA%AB%EF%BC%8CJust%20Kitchen%E4%B8%8D%E5%8F%AA%E8%B3%A3%E5%BF%AB%EF%BC%8C%E4%B9%9F%E8%B3%A3%E7%BE%8E%E5%91%B3https://www.cw.com.tw/article/5100449?template=transformershttps://www.gvm.com.tw/article/72966

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    部落客愛吃鬼芸芸米其林一星大三元酒樓,也有UBER EATS外送餐盒啦https://aniseblog.tw/223576

    美食家Facebook貼文徐天麟https://www.facebook.com/1283552023/posts/10223732328797899/?extid=zhuu4wCXRvJ2GCdW&d=n

    Perayhttps://www.facebook.com/534386606/posts/10157181781036607/?extid=MMn3ZsDDI3d3967D&d=n

    愛吃鬼芸芸https://www.facebook.com/382641298513460/posts/3122173711226858/?extid=3MyAQ6WfziEfGLtk&d=n

    Claire食旅記事https://www.facebook.com/1755448491/posts/10207788304942996/?extid=dQgrreTjxFnR4hka&d=n

    Daily Focushttps://www.facebook.com/142716382509372/posts/3291018304345815/?extid=8aYkiPRTuHFQzo3r&d=n

    JustKitchen: Media Exposure in Asia

    https://aniseblog.tw/223576https://www.facebook.com/1283552023/posts/10223732328797899/?extid=zhuu4wCXRvJ2GCdW&d=nhttps://www.facebook.com/534386606/posts/10157181781036607/?extid=MMn3ZsDDI3d3967D&d=nhttps://www.facebook.com/382641298513460/posts/3122173711226858/?extid=3MyAQ6WfziEfGLtk&d=nhttps://www.facebook.com/1755448491/posts/10207788304942996/?extid=dQgrreTjxFnR4hka&d=nhttps://www.facebook.com/142716382509372/posts/3291018304345815/?extid=8aYkiPRTuHFQzo3r&d=n

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    Restaurant Industry 2030 – National Restaurant Association, Nov 2019Summary – 10 Sure Things in 2030 (Page 3): https://restaurant.org/downloads/pdfs/research/restaurant2030.pdf)

    1. The definition of “restaurant” will change. – “The delivery-only restaurant is on the rise through virtual restaurants and“ghost kitchens.”

    2. Off-premises opportunities will drive industry growth. – “Delivery orders are booming, and business models are shiftingfast to find ways to serve that customer base.”

    3. Margin pressures will continue. – “Labor costs, real-estate costs, and increasing investments in delivery and technologywill continue to put pressure on the (traditional) restaurant P&L.”

    4. Data is king. – “Restaurants will see new opportunities to apply data analytics to predict and capitalize on consumerdemand and optimize supply economics.”

    5. Restaurants will serve - and employ - a different demographic. – “Restaurant operators will need to accommodate boththe dining preferences and work styles of an increasingly diverse American public.”

    6. Recruitment, retention and training will remain top priorities. – “Restaurants will compete with other industries for techtalent.”

    7. Technology will drive tremendous advances in food safety, food sourcing, and sustainability. – “As the supply chaingrows increasingly complex, operators will leverage blockchain and other new traceability technologies…to become moreefficient, transparent organizations.”

    8. Government will be a greater factor in everything operators do. – “Governments may continue to add to the legislation,taxation and regulation affecting restaurant operators.”

    9. Sustainability isn’t just a buzzword. – “It’s an important way to drive costs down as well as showcase the industry’s effortsto attract and serve the growing number of guests who are interested in everything about sustainability... “

    10. Restaurants will continue to bring people together. – “That strong commitment to guests and consumers of every typewill be core to the industry’s identity in 2030 as operators innovate and thrive in an age of increasing technology.”

    https://restaurant.org/downloads/pdfs/research/restaurant2030.pdf

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    JustKitchen’s Unique Technology Ecosystem

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    JustKitchen: Neihu Hub Facility

    RECIPE CREATION EQUIPMENT STORAGE

    Standardized Spoke Kitchen Layout

    EXTERIOR ORDER PROCESSING REFRIGERATION

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    Taipei Neihu Taipei Bade Taipei Xinyi Taipei Gongguan

    Taichung Wenxin New Taipei City Banqiao New Taipei City Zhonghe New Taipei City Shihlin

    JustKitchen: Neihu Hub Facility

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    New Concept: JustKitchen “Container” Spokes

    JustKitchen has partnered with FoodPanda to develop portable “container” Spoke kitchens that can be set up in high density areas where real estate is more expensive, for a fraction of the cost.

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    JustMarket is leveraging brand recognition, existing SKUs and real estate into grocery deliveries:

    § Global online grocery estimated at US$198.5B in 2020 and projected to reach US$550.7B by 2027.

    § Platform sell grocery items base on real-time data analytics.

    § 20 targeted locations in Taiwan.

    § Special and artisanal products to feature both in-house and third-party brands, for example:

    Ø “Body Fit” SeriesØ "Nutritionist Guided" SeriesØ “Smith & Wollensky” Steak House SeriesØ Michelin Chef Series

    JustMarket: Business Vertical – Online Grocery Delivery

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    § Hub-and-spoke model reduces delivery distances and lowers JustKitchen’s carbon footprint

    § Lack of dine-in infrastructure reduces consumption of utilities

    § Efficient operations and modern technologies lower food spoilage and waste

    § Food packaging is minimized while keeping meals warm

    § Virtual board meetings and materials to minimize emissions and paper waste

    § Cybersecurity and customer data privacy is highly respected

    § Independent chairperson of the board with four independent directors and one member of company management

    § Audit, compensation and nomination committees all have independent chairpersons

    § Balance of domestic and international membership

    § Areas of expertise reflect JustKitchen’s core capabilities

    E N V I R O N M E N T A L

    § Menus and brands attuned to health consciousness

    § Business model designed to encourage/reward feedback from customers

    § Low capital requirement enables flexibility to respond to changing trends

    § Percentage of profits to be donated to charities focused on alleviating hunger

    § Mission of working with aspiring local chefs and entrepreneurs to incubate culinary businesses

    S O C I A L

    JustKitchen: ESG Focus

    G O V E R N A N C E

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    Founder’s Story

    Jason Chen – President & CEO of JustKitchenA legacy of building successful restaurant brands and franchises in Taiwan

    2013

    Bayshore Pacific Hospitality Ltd (“BPH”) is established.

    BPH completes successful turnaround of TGI Fridays franchise in Taiwan.

    2015: BPH launches the Texas Roadhouse franchise in Taiwan.

    BPH acquires the Dan Ryan’s Chicago Grill franchise.

    BPH acquires Amaroni’s franchise.

    2018: BPH launches Smith & Wollensky franchise (upscale American steakhouse) in Taiwan.

    2019: JustKitchen established in Taipei, Taiwan.

    2017 2020

    BPH has a combined revenue of over US $100 million, with 28 restaurants and 1,300 employees.

    JustKitchen is currently growing across Taiwan with plans to expand in Asia and globally.

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    In-House Food Brands / Menus

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    Food Brands: BIT Beef Noodle Menu

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    Food Brands: Body Fit Menu

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    Food Brands: Hot Ones Menu

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    Food Brands: Blue Avocado by Michael Wendel

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    Food Brands: K.Bao Menu

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    Food Brands: Just Chicken Menu

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    Food Brands: LuWei Lab Menu

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    Food Brands: Thai High Healthy Bento Menu

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    Food Brands: Go Lean Nutritionist Designed Menu

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    Food Brands: SiChuan Beef Noodle

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    Food Brands: Hot Pot

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    Food Brands: Japanese Unadon Eel Rice & Curry Rice

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    Partner Brands: Michelin 1 Star, 3 Coins Menu

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    Partner Brands: The Plate Michelin, Orchid by Peng Menu

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    Partner Brands: T.G.I. Fridays

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    Sample - JustMarket Branded Grocery Items

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    JustMarket: - Body Fit Proteins

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    JustMarket: - Michael Wendel's Bread Collection

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    JustMarket: - Smith & Wollensky Steak