CORPORATE PRESENTATION – JANUARY 2021...Spokes serve valuable urban areas with smaller, cheaper...
Transcript of CORPORATE PRESENTATION – JANUARY 2021...Spokes serve valuable urban areas with smaller, cheaper...
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CORPORATE PRESENTATION – JANUARY 2021
A P P - T O - D O O R D I N I N G F O R T H E O N - D E M A N D G E N E R A T I O N .
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DISCLAIMER, CONFIDENTIALITY AND FORWARD-LOOKING STATEMENTS
The Presentation contained in this document has been prepared by Just Kitchen Holdings Inc. using its best efforts to realistically and factually present the information contained. However, subjective opinion, dependence upon factors outside Just Kitchen Holdings Inc’s control and outside information sources unavoidably dictate that Just Kitchen Holdings Inc. cannot warrant the information contained to be exhaustive, complete or sufficient. In addition, many factors can affect the Presentation which could significantly alter the results intended by Just Kitchen Holdings Inc., rendering the Presentation unattainable or substantially altered. Therefore, interested users should conduct their own assessment and consult with their own professional advisors prior to making any investment decisions.
This Presentation does not constitute a prospectus or public offering for financing, and no guarantees are made or implied with regard to Just Kitchen Holdings Inc. proposed ventures.
Confidentiality: The Presentation is being disclosed to the user for the user’s discussion, review, and/or evaluation only. The user agrees to hold the Presentation, and all related information and discussions, in strict confidence, except that user may disclose the Presentation to a limited number of advisors and employees of the user to the extent necessary for user to adequately evaluate the Presentation. User warrants that any such persons shall be advised of the confidential nature of the Presentation before gaining access to the same and that no such advisor or employee shall use or disclose the Presentation except as permitted by this Agreement.
Projections: The presentation’s financial and other projections have been prepared using assumptions and hypotheses created by Just Kitchen Holdings Inc. management based on information provided to them and through due diligence. The assumptions used in the preparation of the projection reflect management’s intended course of action for the projection period based upon management’s judgement as to the most probable setoff economic conditions if the assumptions they consider most likely are realized. The assumptions may not necessarily be the most probable and are based upon information existing as at the date of this presentation.
The assumptions are those that management believes are significant to the projection. Some assumptions may not materialize, and unanticipated events and circumstances may occur subsequent to the date of this projection; therefore, the actual results achieved during the projection period may vary materially from the projections.
This projection is based on our assumptions and there is a major risk that actual results will vary, perhaps materially, from the results projected.
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What is JustKitchen?
§ Network of “ghost kitchens” or “dark kitchens” that achieve lower overhead and operating costs.
§ Hub-and-Spoke operating model uniquely enables maximization of efficiencies and margins.
§ Offers delivery-only meals under its own proprietary menus and established restaurant brands.
§ Franchising of virtual kitchens.
HUB
=
ORDER
SPOKE
DELIVER
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8 8 11 1727 36
42 4753 58
92 92 89 8373 64
58 5347 42
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Offline (call-in delivery, walk-in orders)
Online (via web or app)
Market Overview
ONLINE VS. OFFLINE SHARE OF MAJOR FOOD DELIVERY MARKETS (%)1
1. McKinsey & Company, The changing market for food delivery 2. Research and Markets, 2019 3. Hong Kong Business, Delivering the Virtual Restaurant of Tomorrow, Oct 2019
GLOBAL ONLINE FOOD DELIVERY MARKET (2020 –2023)2
USD$111
USD$154
2020 2023
BILLION
Consumer preferences are shifting –diners want their favorite foods on-demand, and delivered quickly
2019 ONLINE FOOD DELIVERY INDUSTRY IN ASIA3
= nearly 50% of global demand.
USD$53 BILLION
4
BILLION
11.5% CAGR
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DELIVERY ZONE
OUT OF ANGE.
OUT OF LUCK
OUT OF RANGE.OUT OF LUCK
Underserved Market
Underserved Market
TAIPEI CITY
Underserved Market
The ProblemBrick-and-mortar restaurants are costly to open and operate:
§ 3-5% profit margins on average1, with a failure rate of 70% within 3-5 years of opening2
Solutions Are Emerging§ “Ghost” kitchens reduce operating and overhead
expenses by eliminating the high cost of restaurant seating
However...Co-sharing ghost kitchens still:
§ Lack support, such as supply chain, kitchen equipment and other operating systems
§ Lack geographical reach – typically constrained by 4-5 km delivery radius
TYPICALGHOSTKITCHEN
1. Toast Lab, 2019. 2. Hong Kong Business, Delivering the Virtual Restaurant of Tomorrow, October 2019.
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§ Hub (full-scale commercial kitchen) provides semi-prepared food items to Spokes
Hub and Spoke “Virtual” Kitchens
Hub
Spoke
Spoke
Spoke
Spoke
Spokes serve valuable urban areas with smaller, cheaper footprints.
Spoke
JustKitchen’s Unique Model
§ Spokes complete meals for delivery
§ Extends geographic reach§ Tailored supply to local demand§ Increases rate of food output§ Lowers average delivery time§ Results in hotter, faster and fresher food
ADVANTAGES:
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Food & Beverage Landscape – JustKitchen Expertise
CustomersInfrastructure
ProviderDelivery
MarketplacesRestaurants/
Product MakersContent Licensers/
Franchises
Software:POS
Software: Online Ordering
KitchenInfrastructure
Data Integrator
Software
Third-Party Logistics
VirtualKitchens
B2CB2B
3rd Party Logistics
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Western Cuisine
JustKitchen’s In-House Brands
Legend:
Third-Party Partners
$
§ Price points§ Cuisine types§ Brands§ Day-Parts§ Evolving pipeline of food items
Tailoring for Markets
$
$$$
Asian Cuisine Western Cuisine
Offering a variety of:
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Delight
Select partners quickly transport food items to end customers
DelightCreate Hub Spokes DeliveryLocal kitchen complete meals in 5 minutes
Meals are semi-prepared then sent to Spokes
Create meals, menus and food brands
25% customer feedback & data to create menus & project demand
Customers enjoy fresher and faster meals
Tech Stack – Leveraging Data to Create Value
DelightDelightDeliverySpokesHubCreate
§ Customer data informs menu creation and improves supply chain management § Data determines menu, time of day, type of food to proactively predict demand
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Virtual Kitchen Franchise Model
Infrastructure
Restaurants/Product Makers
Content Licensers/Franchises
KitchenInfrastructure
Data Integrator Software
VirtualKitchens
Proprietary Brands
JustKitchen software integration into all delivery / marketplace platforms
Equipment & design know-how and expertise
Operator / Franchisee operates virtual kitchen
Licenses rights
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Taiwan: Gateway to the World
20.7 Billion Meals / yr.
60% of Americans orderfood 2 times per week1,which accounts for:
LOW OVERHEAD &OPERATING COSTS
HIGH MARKET EXPOSURE
§ Minimal cost to start a business
§ Mature market to test and scale up globally
§ Established food & beverage industry
§ USD $16 Billiondining market, growing 17 years consecutively
§ High Density(24 million people on a 36,193 km2 island)
1, Upserve, 2020
JUSTKITCHEN EXPANSION ROADMAP
JustKitchen is currently planning to expand to:
Hong Kong
Singapore
Indonesia
Thailand
United States
Philippines
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Leadership Team
Jason Chen, CEO, President, and Director: 25 years in top-level management and capital markets in North America and Asia
Kent Wu, COO & Director: 20 years of e-commerce and logistics experience; three successful exits, most recently to GrubHub
Adam Kniec, CFO: Former CFO of 10+ companies across industries including software development, casinos and online gaming
Mark Lin, CTO: 10+ years in business development and operations management for information technology and payment processing companies in North America and APAC
Yang Liu, CSO: 15+ years in corporate development and business development for publicly-traded companies in the Food & Beverage Industry
John Yu, CMO: 15+ years in retail and operations management in Asia; founder of multiple consumer brands across numerous industries
Darryl Cardey: Chartered Professional Accountant previously with KPMG; director and financial advisor to public and private companies in the resource and technology sectors
Darren Devine: Co-Principal of CDM Capital Partners; advisor to numerous multinational M&A transactions
Kai Huang: Creator of Guitar Hero while Co-Founder & CEO of RedOctane; Co-Founder & CEO of Blue Goji; Co-Founder & CEO of Adux Software
Freddie Liu: Partner at Purestone Capital Group; CSO of TPK Holdings – currently one of the world’s largest makers of touch screens for mobile phones and tablets; former head of Real Estate unit at Citibank
E X E C U T I V E O F F I C E R S I N D E P E N D E N T D I R E C T O R S
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Spokes are designed to meaningfully contribute to Hub capital costs, operating expenses and corporate-level SG&A expenses.
Country Taiwan US
Capital cost per Spoke* (all dollars in USD) $191,667 $255,667
Average daily orders per Spoke 350 450
Average dollar amount per order $12.00 $15.00
Annual gross revenue (365 days) $1,533,000 $2,463,750
Operating profit per Spoke $321,930 $517,388
Operating profit margin 21% 21%
One-Year ROIC 68% 102%
Payback Period (in years) 0.60 0.49
*Total estimated capital cost per Spoke in Taiwan and the US includes direct Spoke-related costs and an allocation of $95,667 for indirect Hub-related costs ($1,148,000 per Hub, allocated equally over twelve Spokes).
Sample: Full-Year Economics per Mature Spoke:
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Competitive Landscape
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Company Name Total Funding to Date*
Pre-MoneyValuation*
Country Software Infrastructure Restaurants/Products
Content/ Franchises
REEF Technology $1.2 B $900 mm USA
Cloud Kitchens $550 mm $4.6 B USA
Ordermark $150.6 mm Unknown USA
Chowbus $67.2 mm Unknown USA
Chownow $62 mm $135 mm USA
Kitchen United $50 mm $100 mm USA
Rebel Foods $342 mm $400 mm India
Karma Kitchen $318 mm Unknown UK
Hungry Panda $90 mm Unknown UK
Sweetheart Kitchen $48 mm Unknown UAE
Keatz $23 mm $25 mm Germany
Yummy Corporation $19.8 mm Unknown Indonesia
FanTuan $17 mm Unknown Canada
JustKitchen $9.6 mm $14 mm Taiwan*All dollars in USD
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Timeline of Target Milestones
By Dec 31, 2020
YTD2020 2021
Obtain seed capital, incl. from Sparklabs
Complete initial Boardappointments
Operate with one Hub and four Spokes
Secure key employees and strategic advisors
Launch grocery delivery as a new business line
Grow to 11 in-house food brands/menus
Partner with new third-parties/restaurants
Grow to 8 Spokes
Continue core data technology build-out
Grow to 14 Spokes
Grow to 13 in-house food brands/menus
Grow to two Hubs – currently in discussion with one of the largest food factories in Taiwan
Launch customer loyalty/rewards program
Explore development of own delivery fleet
35 Spokes in Taiwan
Expand to Hong Kong
Begin international expansion beyond Taiwan and Hong Kong
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Thank you.
JASON CHENPresident & CEO
INVESTOR [email protected]
SEE OUR KITCHENSWatch Video:
http://investors.justkitchen.com/https://vimeo.com/467708178/aec79b8ad5
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Appendix
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The Ghost Kitchen Industry - Making Global Headlines
“Operating a virtual kitchen has a lot of advantages over operating a traditional
restaurant: lower operational cost, lower risks, more efficiency and more flexibility..”
– Forbes, September 29, 2020
“…opening a bricks-and-mortar restaurant is high-risk and expensive, whereas ghost kitchens are lower-risk, offering a more affordable way
for entrepreneurs to enter the business.” – The New Yorker, June 28, 2020
“A pandemic surge in food delivery has made ghost kitchens and virtual eateries
one of the only growth areas in the restaurant industry”
– The Washington Post, September 17, 2020
“Nathan’s Famous announced its partnership withREEF Kitchens…a national network of 70+
neighborhood kitchens across 18 cities that allows food entrepreneurs, local restaurants, and (US)
restaurant brands to open and quickly expand their delivery businesses.”
– QSR Magazine, July 28, 2020
“Kroger is the latest big name to underwrite ghost kitchens… Chick-fil-A and Wendy’s are among the others getting in
on the trend.” – Fast Company, October 8, 2020
“Dark kitchens (or cloud kitchens) on track for a bright future in a post-
coronavirus world .” – ABC News, September 11, 2020
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JustKitchen in the News
https://www.restaurantindia.in/article/how-this-taiwan-based-cloud-kitchen-has-achieved-75-customer-loyalty-during-the-pandemic.13787
https://www.digitimes.com/news/a20201202PD217.html?mod=0
https://taipeitimes.com/News/biz/archives/2020/09/19/2003743674
https://www.taiwannews.com.tw/en/news/3996938
https://meet.bnext.com.tw/intl/articles/view/46698
https://www.restaurantindia.in/article/how-this-taiwan-based-cloud-kitchen-has-achieved-75-customer-loyalty-during-the-pandemic.13787https://www.digitimes.com/news/a20201202PD217.html?mod=0https://taipeitimes.com/News/biz/archives/2020/09/19/2003743674https://www.taiwannews.com.tw/en/news/3996938https://meet.bnext.com.tw/intl/articles/view/46698
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JustKitchen: Media Exposure in Asia
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JustKitchen: Media Exposure in Asia
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影片報導壹電視新聞台【新聞深呼吸】疫軍突起新經濟-全台瘋外送無店面虛擬廚房單月狂賣3萬個便當!https://www.youtube.com/watch?v=yQ-4gT-pkp0&feature=youtu.be
年代新聞台【年代關鍵字】雲端廚房正夯!一次開5家餐廳https://youtu.be/p29ZDvYhZEo
年代新聞台【台灣向錢衝】外送商機逾兩百億幽靈廚房拚升級
https://youtu.be/FG1WC1jX-Cg?t=279
文字報導商業周刊-影子廚房當紅兩個「水管系統財」爆發中https://www.businessweekly.com.tw/Archive/Article?StrId=7001330
今周刊-隱藏版科技廚房現身,Just Kitchen不只賣快,也賣美味https://www.businesstoday.com.tw/article/category/183015/post/202008250044/%E9%9A%B1%E8%97%8F%E7%89%88%E7%A7%91%E6%8A%80%E5%BB%9A%E6%88%BF%E7%8F%BE%E8%BA%AB%EF%BC%8CJust%20Kitchen%E4%B8%8D%E5%8F%AA%E8%B3%A3%E5%BF%AB%EF%BC%8C%E4%B9%9F%E8%B3%A3%E7%BE%8E%E5%91%B3
天下雜誌-3分鐘就可出餐、外送範圍更廣。「幽靈廚房2.0」怎麼做到?https://www.cw.com.tw/article/5100449?template=transformers
遠見雜誌-幽靈廚房、科技茶園擁抱智慧「神助手」https://www.gvm.com.tw/article/72966
JustKitchen: Media Exposure in Asia
https://www.youtube.com/watch?v=yQ-4gT-pkp0&feature=youtu.behttps://youtu.be/p29ZDvYhZEohttps://youtu.be/FG1WC1jX-Cg?t=279https://www.businessweekly.com.tw/Archive/Article?StrId=7001330https://www.businesstoday.com.tw/article/category/183015/post/202008250044/%E9%9A%B1%E8%97%8F%E7%89%88%E7%A7%91%E6%8A%80%E5%BB%9A%E6%88%BF%E7%8F%BE%E8%BA%AB%EF%BC%8CJust%20Kitchen%E4%B8%8D%E5%8F%AA%E8%B3%A3%E5%BF%AB%EF%BC%8C%E4%B9%9F%E8%B3%A3%E7%BE%8E%E5%91%B3https://www.cw.com.tw/article/5100449?template=transformershttps://www.gvm.com.tw/article/72966
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部落客愛吃鬼芸芸米其林一星大三元酒樓,也有UBER EATS外送餐盒啦https://aniseblog.tw/223576
美食家Facebook貼文徐天麟https://www.facebook.com/1283552023/posts/10223732328797899/?extid=zhuu4wCXRvJ2GCdW&d=n
Perayhttps://www.facebook.com/534386606/posts/10157181781036607/?extid=MMn3ZsDDI3d3967D&d=n
愛吃鬼芸芸https://www.facebook.com/382641298513460/posts/3122173711226858/?extid=3MyAQ6WfziEfGLtk&d=n
Claire食旅記事https://www.facebook.com/1755448491/posts/10207788304942996/?extid=dQgrreTjxFnR4hka&d=n
Daily Focushttps://www.facebook.com/142716382509372/posts/3291018304345815/?extid=8aYkiPRTuHFQzo3r&d=n
JustKitchen: Media Exposure in Asia
https://aniseblog.tw/223576https://www.facebook.com/1283552023/posts/10223732328797899/?extid=zhuu4wCXRvJ2GCdW&d=nhttps://www.facebook.com/534386606/posts/10157181781036607/?extid=MMn3ZsDDI3d3967D&d=nhttps://www.facebook.com/382641298513460/posts/3122173711226858/?extid=3MyAQ6WfziEfGLtk&d=nhttps://www.facebook.com/1755448491/posts/10207788304942996/?extid=dQgrreTjxFnR4hka&d=nhttps://www.facebook.com/142716382509372/posts/3291018304345815/?extid=8aYkiPRTuHFQzo3r&d=n
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Restaurant Industry 2030 – National Restaurant Association, Nov 2019Summary – 10 Sure Things in 2030 (Page 3): https://restaurant.org/downloads/pdfs/research/restaurant2030.pdf)
1. The definition of “restaurant” will change. – “The delivery-only restaurant is on the rise through virtual restaurants and“ghost kitchens.”
2. Off-premises opportunities will drive industry growth. – “Delivery orders are booming, and business models are shiftingfast to find ways to serve that customer base.”
3. Margin pressures will continue. – “Labor costs, real-estate costs, and increasing investments in delivery and technologywill continue to put pressure on the (traditional) restaurant P&L.”
4. Data is king. – “Restaurants will see new opportunities to apply data analytics to predict and capitalize on consumerdemand and optimize supply economics.”
5. Restaurants will serve - and employ - a different demographic. – “Restaurant operators will need to accommodate boththe dining preferences and work styles of an increasingly diverse American public.”
6. Recruitment, retention and training will remain top priorities. – “Restaurants will compete with other industries for techtalent.”
7. Technology will drive tremendous advances in food safety, food sourcing, and sustainability. – “As the supply chaingrows increasingly complex, operators will leverage blockchain and other new traceability technologies…to become moreefficient, transparent organizations.”
8. Government will be a greater factor in everything operators do. – “Governments may continue to add to the legislation,taxation and regulation affecting restaurant operators.”
9. Sustainability isn’t just a buzzword. – “It’s an important way to drive costs down as well as showcase the industry’s effortsto attract and serve the growing number of guests who are interested in everything about sustainability... “
10. Restaurants will continue to bring people together. – “That strong commitment to guests and consumers of every typewill be core to the industry’s identity in 2030 as operators innovate and thrive in an age of increasing technology.”
https://restaurant.org/downloads/pdfs/research/restaurant2030.pdf
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JustKitchen’s Unique Technology Ecosystem
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JustKitchen: Neihu Hub Facility
RECIPE CREATION EQUIPMENT STORAGE
Standardized Spoke Kitchen Layout
EXTERIOR ORDER PROCESSING REFRIGERATION
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Taipei Neihu Taipei Bade Taipei Xinyi Taipei Gongguan
Taichung Wenxin New Taipei City Banqiao New Taipei City Zhonghe New Taipei City Shihlin
JustKitchen: Neihu Hub Facility
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New Concept: JustKitchen “Container” Spokes
JustKitchen has partnered with FoodPanda to develop portable “container” Spoke kitchens that can be set up in high density areas where real estate is more expensive, for a fraction of the cost.
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JustMarket is leveraging brand recognition, existing SKUs and real estate into grocery deliveries:
§ Global online grocery estimated at US$198.5B in 2020 and projected to reach US$550.7B by 2027.
§ Platform sell grocery items base on real-time data analytics.
§ 20 targeted locations in Taiwan.
§ Special and artisanal products to feature both in-house and third-party brands, for example:
Ø “Body Fit” SeriesØ "Nutritionist Guided" SeriesØ “Smith & Wollensky” Steak House SeriesØ Michelin Chef Series
JustMarket: Business Vertical – Online Grocery Delivery
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§ Hub-and-spoke model reduces delivery distances and lowers JustKitchen’s carbon footprint
§ Lack of dine-in infrastructure reduces consumption of utilities
§ Efficient operations and modern technologies lower food spoilage and waste
§ Food packaging is minimized while keeping meals warm
§ Virtual board meetings and materials to minimize emissions and paper waste
§ Cybersecurity and customer data privacy is highly respected
§ Independent chairperson of the board with four independent directors and one member of company management
§ Audit, compensation and nomination committees all have independent chairpersons
§ Balance of domestic and international membership
§ Areas of expertise reflect JustKitchen’s core capabilities
E N V I R O N M E N T A L
§ Menus and brands attuned to health consciousness
§ Business model designed to encourage/reward feedback from customers
§ Low capital requirement enables flexibility to respond to changing trends
§ Percentage of profits to be donated to charities focused on alleviating hunger
§ Mission of working with aspiring local chefs and entrepreneurs to incubate culinary businesses
S O C I A L
JustKitchen: ESG Focus
G O V E R N A N C E
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Founder’s Story
Jason Chen – President & CEO of JustKitchenA legacy of building successful restaurant brands and franchises in Taiwan
2013
Bayshore Pacific Hospitality Ltd (“BPH”) is established.
BPH completes successful turnaround of TGI Fridays franchise in Taiwan.
2015: BPH launches the Texas Roadhouse franchise in Taiwan.
BPH acquires the Dan Ryan’s Chicago Grill franchise.
BPH acquires Amaroni’s franchise.
2018: BPH launches Smith & Wollensky franchise (upscale American steakhouse) in Taiwan.
2019: JustKitchen established in Taipei, Taiwan.
2017 2020
BPH has a combined revenue of over US $100 million, with 28 restaurants and 1,300 employees.
JustKitchen is currently growing across Taiwan with plans to expand in Asia and globally.
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In-House Food Brands / Menus
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Food Brands: BIT Beef Noodle Menu
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Food Brands: Body Fit Menu
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Food Brands: Hot Ones Menu
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Food Brands: Blue Avocado by Michael Wendel
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Food Brands: K.Bao Menu
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Food Brands: Just Chicken Menu
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Food Brands: LuWei Lab Menu
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Food Brands: Thai High Healthy Bento Menu
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Food Brands: Go Lean Nutritionist Designed Menu
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Food Brands: SiChuan Beef Noodle
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Food Brands: Hot Pot
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Food Brands: Japanese Unadon Eel Rice & Curry Rice
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Partner Brands: Michelin 1 Star, 3 Coins Menu
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Partner Brands: The Plate Michelin, Orchid by Peng Menu
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Partner Brands: T.G.I. Fridays
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Sample - JustMarket Branded Grocery Items
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JustMarket: - Body Fit Proteins
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JustMarket: - Michael Wendel's Bread Collection
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JustMarket: - Smith & Wollensky Steak