Corporate Presentation

MAGSNET LTD

Corporate Presentation

Full Service Interactive Agency

Full Service Interactive Agency that

transforms business requirements into

innovative marketing ideas, deliver creative

campaigns and leading edge technology

solutions

to achieve measurable business results.

11th year in business

Converted to an Unlisted Public

Limited Company in 2008

Head office based in Karachi

25 full time employees

International Presence (Canada)

Future Offices in UK, UAE, India &

Australia

From building your brand’s or company’s online

strategy and creative to developing corporate

websites and portals by deploying innovative and

scalable technology solutions!

Interactive Marketing Strategy

Interactive Advertising Creative

Media Planning & Buying

Search Engine Marketing

Search Engine Optimization

Search Engine Advertising

Viral Marketing

Email Marketing

Analytics & Optimization

Website Planning & Content

Architecture

Analytics & Customer Research

Micro-site Design

Brand/Corporate Website

Development

Content Management & Optimization

Intranet & Portals

Custom Web Application Development

Enterprise & Business Web Hosting

Dedicated Server Hosting

Domain Registration

Security Certificates (Web SSL, Email)

Enterprise Messaging Solutions (Email

& Instant Messaging)

Identity Design & Development (Logos,

Brand Manuals)

Web Based Game Development

E-Stationery

E-Newsletter Design

Brand/Corporate Screen Savers /

Wallpapers

Interactive Kiosks

ATM Screens

Banking

Insurance

FMCG

Oil and Gas

Healthcare

Media

Aviation

Newspaper

Restaurants

Software

Telecommunication

Consumer Electronics

Retail

Leasing & Finance

Automobiles

Engineering

Pharmaceuticals

Retail

Trading

Government

NGO

Education

Chemicals

Law

Manufacturing

Real Estate

Karachi Stock Exchange

2009

www.kse.com.pk

Mobilink Infinity

2008

www.mobilinkinfinity.com

Bank Islami

2008

www.bankislami.com.pk

Allied Bank Limited

2008

www.abl.com

Barclays Bank PLC

2008

www.barclays.pk

Cybernet

2008 www.cyber.net.pk

Pakistan State Oil Company Limited

2006 & 2008 www.psopk.com

Website, Web Applications

http://www.psopk.com/

Engro Chemicals

2008 http://www.engro.com

National Clearing Company

2008 http://www.nccpl.com.pk

Standard Chartered Bank

2007 http://www.standardcharterd.com.pk

Online Branch Locator

Mega Brands (Pvt) Limited

2007 www.megabrands.com.pk

Adamjee Insurance Company Limited

2007 www.adamjeeinsurance.com

Sabafon, Yemen

2003

my.sabafon.com

Toyota Indus Motors

2005 www.toyota-indus.com

United Bank Limited

2005 www.ubl.com.pk

Trakker (Pvt.) Limited

2005 www.trakker.com.pk

Trakker (Pvt.) Limited

2004-2005 http://webtrack.trakker.com.pk

Online Vehicle Tracking Tool

Dawlance

2003-2006 www.dawlance.com.pk

BMA Capital Management

2007 www.bmatoday.com

Trade Development Authority of

Pakistan

2006-2007 http://www.tdap.gov.pk

Pakistan International Airlines

2005 www.piac.com.pk

MCB Bank, PK

2006 www.mcb.com.pk

http://www.mcb.com.pk/

Ufone GSM

2005 -2007 www.ufone.com

Uganda Telecom

2003 -2005 www.utl.co.ug

Instaphone

2002-2005 www.instaphone.com


EFU Life Assurance

2003-2004 www.efulife.com


SUI Southern Gas Company 2007

http://www.ssgc.com.pk

American Express Middle East

2006 Gold Card Website

American Express Middle East

2006 Email Teasers

Interactive Marketing

Central goal of Interactive Marketing is to create

Engagement

Interactive marketing is “a person-to-person or

person-to-technology exchange designed to effect a

change in the knowledge or behavior of at least

one party


Engagement with personalized experience

will

Help your prospects understand brand better

Create better Brand impression for longer

duration / Value differentiation

More brand loyalty


Survey & Research

Awareness

Trial

Lead Generation

Conversion / Sale

Repeat Purchase

Loyalty

Increase Usage

Customer Care

Relationship Building

Line Extension

Cross Selling

Marketing Objectives


Online Advertising

Online Sponsorship

Search Engine Marketing (SEO, SEA)

Content Optimization

Database/Email Marketing

Viral Marketing

Micro-site and In-depth sites

E-Commerce

Social Network Marketing

E-Couponing & Promotions

Affiliate Marketing

Internet Toolkit


Total Population : 165m

TV Viewers: 60m (85% urban)

Radio: 22m (6m regular, 16m occasional)

Press: 30m (14.4m regular, 16.6m occasional)

Mobile: 90m

Internet: 17 million (Sep 2008)

Internet & Mobile has the highest growth rate compared to other

mediums

Media Statistics


The Way Forward

Planning &

Strategy Initiatives Execution

Monitoring &

Measurement

User Actions & Data


The Way Forward

Planning &


Monitoring &

Measurement

Business Objectives

Brand Equity

Consumer Insight

Work closely with business team to indentify

objectives. Understand the brand and who

we are targeting (demographics,

psychographics) are important aspects to

deriving a better plan and strategy for the

brand.


The Way Forward

Planning &


Monitoring &

Measurement

Budgets

Media Planning

Tools Selection


The Way Forward

Planning &


Monitoring &

Measurement

Web Development

Placement / Deployment

Campaign Development


The Way Forward

Planning &


Monitoring &

Measurement

Analytics

ROI Measurement

Corporate Presentation

Documents

Transcript of Corporate Presentation