Corporate Overview Morpheus Archetypes

8/8/2019 Corporate Overview Morpheus Archetypes

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Corporate Overview


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Content

q Company Overview

q What we can do for you?

q Our Approach

q Our Practice Areas

q Why Morpheus Archetypes


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Company Overview

MISSION

To drive transformation in businesses by aligning processes, people and

performance towards organizational excellence.

OBJECTIVE

Help our customers make Informed Business Decisions


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Company Overview

OUR TEAM

20 Consultants across industry domains & functions

Some Brands our consultants previously have worked with


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What can we do for you ?

Optimize Shareholder Value

Align Business Objectives

by optimising Top and Bottom line performance

to mission and vision of the organisation

Improve Brand Awareness through a comprehensive Brand strategy

Acquire Competitive Edge through competitor analysis

Establish Measurement Systems To promote data driven decision making

Revenue

Management

Reduce Costs through Continuous improvement projects

Standardize Operating ProcessesEfficiency & Effectiveness gains

Cost

Management

Improve Employee Retention

Increase functional expertise

by up-skilling them for future roles

customer orientation & management principles

Grooming for Customer ServiceBusiness Communication & Etiquettes

Human

Resource

Development


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CORPORATE

STRATEGY

MANAGEMENT

Our Approach

Voice of Process

Voice of Market

Voice of Business

Voice

O

f

C

u

st

o

m

e

r

Strategic Consulting

Process Consulting

L & D

Business Excellence

Data Analysis

Strategic Consulting

Process Consulting

L & D

Top Down Bottom Up

Concer

n

s

Individual Assignments


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Practice Areas

Strategic

ConsultingStrategicConsulting Corporate Strategy Management

Brand Management

Marketing & Sales

Market Research

Process

Process Management

Risk Management

Skill & Competency Development

Industry /Function Specific

Management Development Programs

Process

ConsultingProcessConsulting Corporate Strategy Management

Brand Management

Marketing & Sales

Market Research

Process

Process Management

Risk Management

Skill & Competency Development



LearningLearning Corporate Strategy Managem

Brand Management

Marketing & Sales

Market Research

Process

Process Management

Risk Management

Skill & Competency Develop


Management Development

Click on any topic to know more
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Corporate Strategy Management

Back

Alignment of BUSINESS OBJECTIVES

Are your business objectives aligned to the company mission and vision?

STRATEGIC DIRECTION

Where is your business trying to get to in the long-term?

STRATEGIC MARKETS; SCOPE

Which markets should your business compete in and what kind of activities are involved in

such markets?

COMPETITIVE ADVANTAGE

How can your business perform better than the competition in those markets?

* SHAREHOLDER/ STAKEHOLDER VALUEWhat are the values and expectations of those who have power in and around your

Business?

Tools
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Strategic Consulting - Tools

Back

strategy is about:

PEST Analysis - a technique for understanding the "environment" in which a business operates

Scenario Planning - a technique that builds various plausible views of possible futures for a business

Five Forces Analysis - a technique for identifying the forces which affect the level of

competition in an industry

Market Segmentation - a technique which seeks to identify similarities and differences

between groups of customers or users

Directional Policy Matrix- a technique which summarises the competitive strength of a

businesses operations in specific markets

Competitor Analysis - a wide range of techniques and analysis that seeks to summarise a

businesses' overall competitive position

Critical Success Factor Analysis - a technique to identify those areas in which a business

must outperform the competition in order to succeed

SWOT Analysis - a useful summary technique for summarising the key issues arising from an

assessment of a businesses "internal" position and "external" environmental influences.
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Brand Management

Brand management is the application of various

techniques to nourish a specific product,

product line, or brand.

Brand is an implied promise to a level

of quality expected.

Back

How to get your Brand Equity Up?

1) Define your Brand

2) Determining your Brands Objectives.

3)Focusing on your Target Audience.4) Crushing your Brand Barriers

5) Brand Packaging & Identity.


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Marketing & Sales Strategies

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Various factors to be looked at for a comprehensive strategy :

1) MARKETS :What do you know of your Market?

2) COMPETITION :Who is your competition?

3) DISTRIBUTION :What are your distribution Channels?

4) SUPPLY CHAIN :How Strong is your logistics?

5) POSITIONING :Where do you want to position yourself?

6) PROMOTION : How / Where / When do you want to promote?7) PRICING : What is the right price ? And Why?

8) SERVICE DELIVERY: How good are you with your delivery?

9) FINANCING : What means of financing are available?

10) STRATEGY :What all can be done keeping in mind the above points?

Answers - Who/Where/What/When /Why and How?


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Market Research

Back

Why Market Research?

1. To understand what people want, need, or

believe in

2. To discover how they act

3. To determine how to market your product

Types Of Market Research

1. Surveys

2. Focus

3. Personal interviews4. Observation

5. Field trials


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Process Consulting

PROCESS IMPROVEMENT

We operate through 2 channels:

1) Driving process improvement projects to improve performance

of key organisational measures using lean six sigma methodologies;

Business Measures- Operational Costs and Overhead Costs; Customer Satisfaction

Operational Measures - Turn around times / cycle times / efficiencies / utilisation

2) Helping organisations setup and deploy their own Process Improvement Frameworks

- Lean

- Six Sigma

Back


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Process Consulting

PROCESS MANAGEMENT

We help organizations in optimizing their process EFFICIENCY and EFFECTIVENESS through

a structured and organized approach eventually leading to process standardization.

We achieve this through various techniques:

q Business Process Management Systems

q Business Process Re Engineering

q Quality Management System framework inline with ISO Standards

Back

l i


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Process Consulting

RISK MANAGEMENT

Unevaluated, unmonitored and hence uncontrolled operational risks within an organization

often are the reasons for decline of, a once successful organization.

PROCESS RISK ASSESSMENT & MITIGATION

q Potential / Existing Risks Identification

q Reviewing of Current Controls

q Mitigation plans for high priority risks

BUSINESS CONTINUITY & DISASTER RECOVERY MODELS

q Business Impact Analysis

q Cost Implications

q Deployment Framework

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Learning & Development

Organizations have always been

investing in learning to develop one

of their biggest assets the human capital.

Our training involves identifying & facilitating the essential transfer of critical skill setsto nurture overall development.

Our key strength is our approach and intent, supported by comprehensive content,delivered by the best trainers and in a manner that is easy to comprehend.

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Operating Model

Skill & C
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Skill & CompetencyDevelopment Programs

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Soft Skills based modules

qCampus to Corporate

qBusiness Communication

qVoice & Accent

qTelephone /Email Etiquette

qIntercultural Interaction Training

qConflict Management

qProblem Solving

qTime Management

qTeam Building

q Personal Effectiveness Skills

Competency based modules

qLeadership Skills

qCoaching and Feedback

qFacilitation Skills

qInterviewing Skills

qNegotiation Skills

qPresentation Skills

qSupervisory Skills Development

q Selling Skills

I d /F i S ifi


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Industry/Function Specific

Industry Sector OrientedPrograms

q ITES & BPOq Retail & FMCGq Media & Advertisingq Hospitalityq BFSIq Healthcareq Wellnessq Manufacturing and Productionq Telecomq Real Estate and Infrastructure

Management

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Function oriented Programs

q Customer Serviceq Sales Managementq Marketing Managementq Public Relationship Managementq Quality Managementq Visual Merchandisingq Distribution and Logistics Management

M D l P


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Management Development Programs:

q Programs for Frontline Managers

q Middle Management Programs

q Advanced Management Programs

Back

O i M d l


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Operating Model Learning & Development

Identifying Needs

Course Design

Course Delivery

Effectiveness Assessment

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Wh M h A h t ?


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Why Morpheus Archetypes?

Provide a Neutral Perspective

Ensure Our Customers focus on their core

domain

Intellectual Capability & Industry best practices

Cost effective v/s a full time employee

Result Oriented engagementV

ALUE


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Thank You !

www.morpheusarchetypes.com

Contact:

Nishad Nair ([email protected])

Head Strategic Consulting Group

Nilesh Chavan ([email protected])

Head Process Consulting Group

Hobby Menon ([email protected])

Head Learning & Development Group

Corporate Overview Morpheus Archetypes

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