Corporate Membership and Sponsorship Guide

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Join us in moving DAIRY FORWARD

MEMBERSHIP ENGAGEMENT & GROWTH

RESULT: Enhance member value and engagement

» Increase member satisfaction and involvement» Retain and grow membership

ADVOCACYRESULT: Improve the perception of dairy with policy makers and communities

» Improve the political climate and outcomes

» Create/maintain a positive perception of dairy farmers and our organizations

SUSTAINABILITY & STEWARDSHIP

RESULT: Improve all aspects of dairy sustainability through innovation

» Improve the sustainability of dairy» Expand the rate and effectiveness of innovation

ORGANIZATIONAL READINESS

RESULT: Achieve organizational readiness to ensure maximum member value

» Improve financial results » Best utilize our human talent » Optimize technology platforms and system integrity

MILKSHED ALIGNMENT & COLLABORATION

RESULT: Build strong relationships and strategic focus within the broader dairy community

» Strengthen and leverage strategic partnerships» Establish, implement and improve the strategic direction of dairy

VISION: A trusted and vibrant dairy community that balances environmental,

business and social responsibilities.

Our farmers are the THOUGHT-LEADERS

& PROGRESSIVE dairy men & women

in Wisconsin

DBA collaborates with other ag organizations, such as Wisconsin Cheese Makers Association, Wisconsin Farm Bureau Federation and Dairy Farmers of Wisconsin, to share resources and focus on the future of Wisconsin dairy.

Partnerships

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Your Success Is Our SuccessThe Dairy Business Association’s history has been rooted in policy. DBA has expanded its services for members to include public and industry relations and the Dairy Strong Sustainability Alliance, which encourages farmers to focus on ways to improve their farm’s sustainability efforts. DBA also works with Edge Dairy Farmer Cooperative, which advocates for farmers in Washington, D.C.

POLICY PROGRESS

State Rulemaking

High-Capacity Well Protection

Livestock Facility Siting Law

Farmer-Led Watershed Funding

WE REPRESENT

more than 350 farmer members

300,000 cows in Wisconsin

300+DAIRY COMPANIES FROM ACROSS THE GLOBE are members of DBA

We have farms that range from 4 to 10,000

cows

Our farmers are the THOUGHT-LEADERS

& PROGRESSIVE dairy men & women

in Wisconsin

Our Corporate Members » Are veterinarians, cheese makers, equipment dealers, nutritionists, bankers and more

» Recognize the value in supporting our dairy farms

» Understand that the success of Wisconsin dairy farms means success for their businesses

» Realize the value of networking and engaging with other members

Contact our office at info@dairyforward.com or 920-883-0020 @DairyForward Dairy Business Association @DairyForward

DBA brings farmers

and corporate members

together to benefit

Wisconsin dairy.

Dairy Business Association

Membership DBA strives to provide value to its members. Below is an overview of membership benefits. Levels are based on paid dues and any additional dollars committed to sponsorships throughout the year.

For example, if you pay membership dues of $1,000 and then choose to sponsor an event such as Dairy Strong at an additional $1,500, you would be recognized at the Gold sponsorship level ($2,500). Your annual membership is based on your membership anniversary date.

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$25,000 $10,000 $5,000 $2,500 $1,000 $500 $250**MEMBERSHIP BENEFITSCompany recognition in all monthly mailed newsletters

Company recognition in all weekly e-newsletters

Company recognition on each page of the DBA website

Recognition on sponsor’s page of DBA website

Serve on a DBA committee

Social Media Spotlight feature

Support for an organization that promotes and protects Wisconsin dairy

OPPORTUNITIESPromote your corporate event(s) through DBA’s social media

Send complimentary mailing(s) through DBA’s mailing service*

Sponsor one webinar annually with a topic of your choice

Submit educational article(s) for DBA’s print newsletter

COMPLIMENTARY EVENT TICKETSDairy Golf Classic (foursomes) 2 1Dairy Strong Registrations 2 1Packer Tailgate Party Tickets 4 2 2

* Elite and Platinum Membership Levels include one complimentary mailing. The Prestigous Membership Level includes two complimentary mailings.

The Dairy Business Association is a true advocate for dairy men and women, and it fights for the issues that impact the livelihoods of hundreds of hard-working families. When we tell dairies that we are active members and supporters of DBA, it gives us credibility. Farmers know that we support the organization because we care about the industry, and that means something to those we seek to support with our technology and services.

CHRISTOPHER MALONEY | Global Head, Organics Diversion | Eisenmann Corporation

Testimonials

Contact our office at info@dairyforward.com or 920-883-0020 @DairyForward Dairy Business Association @DairyForward Dairy Business Association

ELIT

E

PLAT

INUM

GOLD

SILV

ER

ALLI

ED

PROFE

SSIO

NAL

$25,000 $10,000 $5,000 $2,500 $1,000 $500 $250**MEMBERSHIP BENEFITSCompany recognition in all monthly mailed newsletters

Company recognition in all weekly e-newsletters

Company recognition on each page of the DBA website

Recognition on sponsor’s page of DBA website

Serve on a DBA committee

Social Media Spotlight feature

Support for an organization that promotes and protects Wisconsin dairy

OPPORTUNITIESPromote your corporate event(s) through DBA’s social media

Send complimentary mailing(s) through DBA’s mailing service*

Sponsor one webinar annually with a topic of your choice

Submit educational article(s) for DBA’s print newsletter

COMPLIMENTARY EVENT TICKETSDairy Golf Classic (foursomes) 2 1Dairy Strong Registrations 2 1Packer Tailgate Party Tickets 4 2 2

PRES

TIGI

OUS

**Any individual person that is not a farmer, corporate or allied industry partner and is engaged in the dairy community. (Professional members are acknowledged as an individual, not a company)

CORPORATE MEMBERSHIP LEVELS

* Elite and Platinum Membership Levels include one complimentary mailing. The Prestigous Membership Level includes two complimentary mailings.

DBA’s annual Dairy Strong conference is always exciting to attend and valuable for our company. The conference is packed with progressive and inspiring speakers who have a wealth of knowledge in the constantly changing environment of technology in the dairy industry. We are able to reach a variety of potential customers in the tradeshow. Our company strives to stay on top of trends, and Dairy Strong gives us an excellent opportunity to be in the know.

ASHLEY AMBROSIUS WERNER | Agriculture Marketing and Customer Relations | Bayland Buildings Inc.

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Annual Events DBA’s annual events provide wonderful opportunities to showcase your support of the association and the dairy community and to build your brand. Personal relationships are the foundation of a healthy business, so you will benefit from the direct engagement with farmers and representatives from allied businesses.

Dairy Strong The annual Dairy Strong conference welcomes 700 farmers, industry professionals, representatives from universities and government agencies, as well as dairy processors and non-profits for two days of innovative sessions, nationally known speakers and most importantly, forward-thinking collaboration. Dairy Strong is the only high-caliber conference in Wisconsin that welcomes dairy farmer attendees with free registration. Become a sponsor or exhibit in our exclusive trade show.

Dairy Golf Classic Sponsor holes, meals, prizes and much more at this

great networking event. The golf outing draws 350 participants each year. Join the 50-plus sponsors.

Packer Tailgate Party Join 300 DBA members at an enjoyable night of tailgating and football. This event provides a wonderful experience for members and their families, full of socializing and cheering on the Green Bay Packers. A limited number of sponsors receive premium recognition.

World Dairy Expo Member Meeting & Reception

Members enjoy the opportunity to connect at World Dairy Expo. Our member luncheon and reception

covers the political environment and key regulations.

Regional Member MeetingsDBA proudly hosts meetings on member farms and in local communities throughout the year. These meetings offer informative presentations for attendees, from policy and regulation updates to trainings on topics such as OSHA and permitting. These sessions engage members on a local level and offer an opportunity to reach members who may not typically attend our larger annual events. Regional meeting attendance has ranged from 25 to 75 attendees.

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DBA NewsletterOP-ED ARTICLES Members have the opportunity to write and publish op-ed pieces for our print and e-newsletters that educate members on topics related to their dairy farms. Use this to demonstrate your expertise rather than advertise your company’s products or services.

SECTION SPONSORSHIPThese regular columns are highly read pieces of our newsletter. Our print newsletter goes to 1,200 addresses, and the Member Spotlight and Policy Radar are go-to reads for our audience. Additionally, the Member Spotlight is extremely popular on social media, generating a lot of clicks, likes and comments. Below are details on pricing.

Member Spotlight or Policy Radar Sponsorship The Member Spotlight is highlighted on social media, receiving clicks, likes and comments.

Pricing: $350 per sponsorship | $1,000 for quarterly sponsorship (3 months) | $2,000 for 6 months | $4,000 for 1 year

What you can expectYour company will be recognized as the official sponsor of the section of your choosing. We will list your company name and include a company website. Your company will be recognized and tagged on our social media following newsletter publication.

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Mailing Service DBA has compiled a mailing list of over 1,700 of the most progressive dairy farmers in Wisconsin — DBA members and others — representing over 856,000 cows and 84% of the state’s milk production.

Direct mail can be used to market a new product, launch a promotion, advertise your upcoming booth at a trade show and much more. Use our mailing list to increase your sales and guarantee you are getting a return on your investment.

We can tailor a personalized mailing list to fit your geographical needs.

MAILING LIST OPTIONS

MAILING LIST A » Dairies with 1,000+ cows

» List includes 200+ dairies

» Includes over 454,000 cows

Fee: $200.00 ($2.00/dairy or $0.0011/cow)

MAILING LIST B » Dairies with 500+ cows

» List includes 400+ dairies

» Includes over 590,000 cows

Fee: $300.00 ($0.91/dairy or $0.00094/cow)

MAILING LIST C » Dairies with 200+ cows

» List includes over 1,700 dairies

» Includes over 856,000 cows and over 84% of Wisconsin’s milk production!

Fee: $450.00 ($0.37/dairy or $0.00081/cow)

FREQUENCY DISCOUNT » 2nd mailing in a calendar year: 10% discount

» 3rd mailing in a calendar year: 15% discount

You will be responsible for the postage (First Class or Bulk) and printing.

Contact our office at info@dairyforward.com or 920-883-0020 to learn more.

More Membership Benefits

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Contact our office at info@dairyforward.com or 920-883-0020 @DairyForward Dairy Business Association @DairyForward Dairy Business Association

P: 920-883-0020

F: 920-857-1063

E: info@dairyforward.com

W: dairyforward.com

CONTACT OUR OFFICE

Dairy Business Association

2763 Manitowoc Rd, Ste B

Green Bay, WI 54311

@DairyForward Dairy Business Association @DairyForward Dairy Business Association

MOVING DAIRY FORWARD