Corporate, Major Donor & Trust Fundraising Presentation
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Corporate, Major Donor & Trust Fundraising
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A presentation delivered on Corporate, Major Donor & Trust Fundraising delivered by Deirdre Murphy from NICVA at NICVA's member event on 7 October 2014.
Transcript of Corporate, Major Donor & Trust Fundraising Presentation
Corporate, Major Donor &
Trust Fundraising
Developing Your Fundraising Mix
Tuesday 7th October 2014
Deirdre Murphy, Fundraising Advice Officer, NICVA
Let’s talk about
• Planning your fundraising• What we mean by Corporate, Major Donor
and Trust Fundraising• How to build good relationships
How much do you need to raise?
Different methods
Fundraising
Community
Individual Giving
Committed Giving
Corporate Major Donor
Legacy
Online
Gift aid
SchoolsCampaignsGroupsEvents
What is your fundraising capacity?
• Fundraising resources?• Fundraising?• Skills?• Allies, networks, contacts….?• Facilities, volunteers, USP!?
Types of Income
• Restricted
• Unrestricted
Companies
Corporate Fundraising
Sponsorship
Staff
Partnerships
Donations
Cause Related Marketing
Payroll Giving
Awareness
Local business
In kindProjectEventConnections
AppealsRegular Giving
Staff Charity Fund
Events
Major Donors
• What is a Major Donation?• What is a Major Donor?• Treating them differently
o Capacity to give again at or above set levelo Individuals or syndicateso Multi-annual or one-off donations
Applying for Grants• Properly plan and cost your projects• Thoroughly research funder• Get in touch with the funder• Apply in good time• Read and use the guidelines• Fully complete the form with all enclosures• Check postage• Keep records• Make several applications
Completing an Application Form
• Esmee Fairbairn Foundation Video
http://www.youtube.com/watch?v=bgzIrDmeKf8
Legacies
Pledgers
Major Donors
Mid Value Donors
Committed Donors
Regular Donors
Donors
Responders
Incidental Donors
Donor Journey
Building Relationships
Research
Identify
CultivateSolicit
Steward
4 Ways to Increase Your Income
the size of the donation / grant / profit
the 1234 of donors / funders / buyers
the frequency frequency of donations
the longeeeeeevity of donations
Key Principles of Fundraising1. You have to ask
2. The personal approach
3. Understand the donor’s viewpoint
4. Fundraising is selling
5. Credibility and PR
6. Know how much to ask for
7. Say thank you
8. Long-term involvement and commitment
9. Accountability and reporting back
Institute of Fundraising Code of Fundraising Practice
“The principle of self-regulation is to allow individuals and fundraising organisations to
demonstrate best practice, eliminate poor practice and increase public trust and confidence in the
voluntary and community sector”.
http://www.institute-of-fundraising.org.uk/guidance/code-of-fundraising-practice/
Fundraising Advice Service
Tel: 028 9087 7777
@nicva_FRAdvice
Fundraising Advice NICVA
www.nicva.org
www.grant-tracker.org
