Corporate Innovation at 3M
-
Upload
rajat-paul -
Category
Marketing
-
view
109 -
download
0
Transcript of Corporate Innovation at 3M
Corporate Innovation@
3M – The companyRevenue: $30
billion55000+ Products
Former Name: Minnesota Mining and
Manufacturing Company (1902–2002)
Inge G. Thulin - Chairman of the Board, President
and Chief Executive Officer
Operations in more than 65 countries, including
29 international companies
3M – Brand Hierarchy
3M
Automotive
Commercial solutions
Communication
Design & Construction
Electronics
Energy
Manufacturing
Mining
Safety
Transportation
Healthcare
Bondo Cubitron-II
E-A-R
PELTOR
PPS Scotch
Scotch-Brite
Scotch-Weld
Scotchlite
Scotchguard
Scotchkot
Scotchlok
Speedglas
Trizact
VHB
Aqua-Pure
DI-NOC
Diamond Grade
Petrifilm
Thinsulate
360 Compass Avaguard
Bair Hugger Cavilon
Curos Filtek
Littmann Petrifilm
RelyX Tegaderm
Unitek
Individual BrandsIndustryCorporate
Brand
3M
DIY
Home
OfficePersonal Care
Post-it FUTURO
ACE PELTOR
SandBlaster
Scotch
Scotch-Brite
Scotch-Weld
Scotchlite
Scotchguard
Command
Nexcare
Scotch Blue
Filterete
Hand Masker
Aqua-Pure
Littmann
Scotch PRO Thermal Laminator
Scotch Blue Painter’s Tape
PELTOR Sports Ultimate Hearing Protector
Command Easel Back Picture Hanging Strips
Scotch Brite Scrubbing Dish
Cloth
3M Ultra Sanding Sheets and Rolls
Scotch Blue Painter’s Tape Original Multiuse
Scotch Blue Painter’s Tape Multisurface with Advanced
Edge lock
Scotch Blue Painter’s Tape Delicate Surface with Advanced
Edge Lock
Scotch Blue Platinum Painter’s Tape
Scotch Blue Painter’s Tape
Exterior Surfaces
Corporate Brand Industry Family
Brand Level
IndividualBrand Level
ModifierLevel
3M – Its Portfolio
3M – Innovation Center
‘15 % TIME’Lets all employees to spend up to 15%
of their time to personal projects
‘EXECUTIVE CHAMPIONS’
Each promising new idea developed through a
multidisciplinary team headed by an executive
champion ‘SOCIAL NETWORKS’
Connects 75,000 global employees and
over 1,200 other people in its annual Market for Future
brainstorming
3M – Environment for Innovation
3M – Brand Potential
Brand Vision
Brand Boundaries
Innovative products & solutions to enhance everyday life through application of science
Every day products, technology and innovations that improve lives, encompassing everything from
stationery to personal healthcare to households & businesses. 3M Technology Advancing Every Company
3M Products Enhancing Every Home3M Innovation Improving Every Life
3M – Personality Traits
Creative
Disciplined
Collaborative
CompassionatePassionate
Agile
3M through its Innovation conducive environment, its social networks, and passionate employees have successfully reflected the core dimensions of the “heart”, the “mind”, and the “body” in its brand personality
3M – Social Presence
YouTube ChannelsGeography wise, brand wise and industry wise YouTube channels
01
02
03
04
FacebookCorporate level and product & geography based facebook pages
TwitterCorporate, industry, department wise twitter handlers
InstagramCountry wise and solution wise Instagram photos and videos
3M – Advertising
Main Theme
3M – Applied to
life
Main FocusUtility of 3M products
Take Away
Making lives
easier
3M – Advertising
Eye Catching
Metaphorical
Subtle but Impactful
3M – AdvertisingOutdoor Ads:
• Attention Seeking• Out of the box
3M – In News
3M – In News
GRegarded as the most innovative company
3M
Collaborative Culture to provide conducive
environment for innovation
3M
Corporate Brand with huge portfolio of products
3M
High Corporate level, company level,
department level social presence
3M
Advertisement focused on utility, making customer
lives easier and applying science to life
3M
Innovation as the focused Corporate
Image
3M
In Summary...
DISCLAIMER
Created byRajat Paulduring the PGP Brand Management course taught by
at IIM LucknowPROF. SAMEER MATHUR