Corporate Evolution (LW)

© Macaw Management Ltdwww.macawgroup.com

Lars A Chr Welinder

www.linkedin.com/in/larswelinder

BRINGING THE BUSINESS FROM LAUNCH TO SUCCESS…avoiding the “Valleys of Death”!


Lars A Chr Welinder


PROF

ITCLIENTS

MARKE

TORGANISATION

OFFERING

• Demand• Profitability• Re-position• Change

• Volume• Margin• Market share• Profit

• Abilities• Motivation• Culture• Timing

Identify Opportunities - Establish Objectives - Align Capabilities !

Principles

SHAREHOLDERAND STAKEHOLDER

VALUESOPPORTUNITY OBJECTIVES

PEOPLE

CAPABILITIES


Lars A Chr Welinder


The Corporate Journey…In

nova

tion

Realisation

Vision Sustainable growth MaturityBuilding theBusiness

Building theCompany


Lars A Chr Welinder


Stage 1• Informality• Enthusiasm• Ad Hoc

(just-in-time)• Top driven

• GROWTH• PROFIT• INSPIRATION• PERFECTION

Entrepreneurial ActivityIn

nova

tion

Realisation

The Corporate Journey...


Building theCompany


Lars A Chr Welinder





Stage 2• Mistakes• Frustration• Ad Hoc

(just-too-late)• Top driven

• STAGNATION• LOSS• TRANSPIR’ON• OK

Small BusinessIn

nova

tion

Realisation



Building theCompany

Mostbusinessfailures!


Lars A Chr Welinder








Stage 3• Focus• Satisfaction• Structured

(timing)• Management

• EXPANSION• PROFIT• PRIDE• QUALITY

Large Small CompanyIn

nova

tion

Realisation



Building theCompany


Lars A Chr Welinder











Stage 4• No direction• Desolation• Bureaucracy

(no purpose)• Departmental

• STAGNATION• WHO KNOWS• INDIFERENCE• STANDARD

Small Large CompanyIn

nova

tion

Realisation



Building theCompany

Highesttalentdrain!


Lars A Chr Welinder


Stage 5Stage 1• Informality• Enthusiasm• Ad Hoc


• Vision• Satisfaction• Planning

(projects)• Teams








Stage 4• No direction• Desolation• Bureaucracy

(no purpose)• Departmental

• STAGNATION• WHO KNOWS• INDIFERENCE• STANDARD

• DEVELOPMENT• PROFITABILITY• SATISFACTION• EXCELLENCE

Mature CompanyIn

nova

tion

Realisation

Key Success Factors: FOCUS and COMITTMENT !



Building theCompany

ValueCreation


Lars A Chr Welinder


Funding GrowthIn

nova

tion

Realisation

Exit

Proof of Concept !The least expensive investor is the business itself !

Focu

s on S

ynerg

y !



Building theCompany

What happens if NOT ?

Second RoundFunding

First RoundFunding

Seed Funding


Lars A Chr Welinder


Focus on Priorities…

PerformanceEvent

What will make it happen?

What will make it fail?CriticalSuccessFactor

CriticalSuccessFactor





Lars A Chr Welinder


Lars A Chr WelinderLars brings some 40 years experience gained from entrepreneurial and international businesses and management; both “hands-on” and at board level, including business design, finance, build and launch and all gained from both the industrialised and developing worlds.

Founded several successful businesses, including a highly awardedinternational marketing services group, a global retail servicesbusiness and brought a leading edge IT company to a public

listing. Since 10 years, Lars is a Partner and Director of Europe, Middle East & Africa at Mango Aviation Partners Ltd and the Founder Partner & Director of Macaw Management Ltd.He is active as a London City Liveryman in the World Traders’ Company and a Fellow Member of both the Chartered Institute of Marketing and the Institute of Directors.

www.linkedin.com/in/larswelinderMacaw Management Ltd

[email protected]

Mango Aviation Partners [email protected]

www.mangoaviation.com

Corporate Evolution (LW)

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