CORPORATE ENTREPRENEURSHIP

THE NATURE OF CORPORATE ENTREPRENEURSHIP

DEFINING THE CONCEPT -CORPORATE ENTREPRENEURSHIP . Active that receive organizational

sanction and resource commitments for the purpose of innovative results.

-A process where by an individual or a group of, in association with an existing organization create anew renewal.

THE NEED FOR CORPORATE ENTRE PRENEURING

.Rapid growth in the number of new and sophisticated competitors.

Sense of destruct in the traditional methods of corporate management.

An exodus of some of the best and brightest people from corporations to become small business entrepreneurs.

International competition. Downsizing of major corporations.

INNOVATION

THE CORPORATE ENTREPRENEURSHIP PROCESS

STRATEGIC RENEWAL

INNOVATION

CORPORATE VENTURING

TYPES OF INNOVATION

. RADICAL INNOVATION -The launching of inaugural breakthroughs. -These innovation take experimentation and

determined vision, which are not necessarily managed but must be recognized and nurtured.

.INCREMENTAL INNOVATION Evolution of a product or service into larger

market. Maybe time the incremental innovation will

take over.

RULES FOR AN INNOVATIVE ENVIROMENT

1.Encourage action. 2.Use informal meeting. 3.Tolerate failure and use learning experince. 4.Persist in gettind idea to market. 5.Reward innovation for innovation for innovation

sake. 6.Put people on small terms for failure oriented

projects. 7. Expect clever bootlegging of ideas. 8. Rewards and promote innovative personnel.

STRATEGY

CONCEPTUALIZING CORPORATE ENTREPRENEURSHIP STRATEGY

CORPORATE ENTREPRENEURSHIP STRATEGY -A vision directed organization wide reliance on

entrepreneurial behavior that purposefully and continuously rejuvenates the organization and shapes.

-It require the creation of congruence between the entrepreneurial vision of the organization leaders .

CRITICAL STEPS OF A CORPORATE

ENTREPRENEURIAL STRATEGY Developing the vision Encouraging innovation Structuring for an entrepreneurial

climate Developing individual manager Developing venture teams

CORPORATE VENTURING

CORPORATE VENTURING REETABLISHING THE DRIVE TO INNOVATE. Invest heavily in entrepreneurial activities that

allow new ideas to flourish in an innovative environment.

Provide nurturing and information sharing activities.

CORPORATE VENTURING Institution the process of embracing the goal of

growth through development of products.

PREPARING FOR FAILURE

PREPARING FOR FAILURE

‘LEARNING FROM FAILURE’ Recognizing the importance of managing the

grief process that occurs from project. Understanding how organizational routines and

rituals are likely to influence the grief recovery. Ensuring that the organization social support

system can encourage greater learning.

SUCCESSFUL CORPORATE ENTREPRENEURSHIP

SUCCESSFUL CORPORATE ENTREPRENEURSHIP

Thing big……..really big. Bring in the A-team. Start small. Establish unique measurement techniques.

THIS IS MY MBA PRESENTATION . I HAVE PUT MY FULL SINCERE EFFORT, IN SPITE OF MY EFFORTS IF MAY BE SOME OMMISSION OR MISTAKES SO MIGHT BE SUGGEST ME TO IMPROVE IT.

THANK-YOU