FunctionalCorporate Development

Plan

Functional

Drivers

External Relevance

IncomesIncomes

Initiatives needs Initiatives needs

GIP Growth

% of GIP Growth% of GIP Growth

KPIsInitiatives needs

assessment basedInitiatives needs

assessment based

NPS NPS

NPSNPS

Initiatives

External Relevance GIP Growth

National selling campaign Market segmented product development

Aligned Y2B Events Raising campaigns

National Project National Corporate Sales Team

Product development based on Testimonials bookletProduct development based on

needs assessment

Testimonials booklet

Branding AIESEC Romania in the

International Network

Buy domain for Google search -

international human resources solutions

Sharing database(a platform to put all the materials related to CD area)

Aligned materials (Product portfolio, GIP portfolio, Partnership evaluation )

Market Segmented Product Development

DescriptionDefining products based on market segments: IT,

education, marketing, engineering, etc

Timeline 01.07.2012 – 30.06.2013

Objectives/KPIs:

- no of LCs involved

-no of TNs raised, matched, realized from that segments

GIP Growth

Objectives/KPIs: -no of TNs raised, matched, realized from that segments

-no of segments reached

-no of products implemented

-incomes

National Raising Campaigns

DescriptionThese campaigns alignes the LCs in AIESEC Romania in

raising for GIP I twice a year.

Timeline 01.08.2012–30.11.2012 , 01.02.2013–30.06.2013

Objectives/KPIs- no of LCs involved

-no of TNs raised

-no of TNs matched

-no of TNs realized

-amount of incomes

National Corporate Sales Team

Description

The NCST is a national sales task force that reports directly

to the MC of AIESEC in Romania. The aim of this team is to

increase national sales intensity in specific TN markets and

support the national focus of diversifying incoming GIP

experiences.

Timeline 01.07.2012 – 30.11.2012 first round

Objectives/KPIs- no of members involved

-no of TNs raisedObjectives/KPIs -no of TNs raised

-amount of incomes

Testimonials Booklet

Description

The aim of this booklet is to gather testimonials from

companies that took the GIP product and use it in sales.

Also it contains testimonials from trainees that are used to

promote the qualitative internships.

Timeline 01.07.2012 – 30.08.2012

Objectives/KPIs-no of testimonials from companies

-no of testimonials from Eps

-Booklet done

National Selling Campaign

DescriptionThese campaigns alignes the LCs in AIESEC Romania in

selling the local products in the same time by being in a

friendly competition.

Timeline To be established

Objectives/KPIs:- no of LCs involved

External Relevance

Objectives/KPIs:- no of LCs involved

-incomes (cash& inkinds)

Aligned Youth to Business Events

DescriptionBy organizing these events in the same time AIESEC

Romania positions it self on the market as the largest

youth organization .

Timeline To be established

Objectives/KPIs-no of LCs involved

-amount of incomes

National Project

DescriptionCreating a common frame for a national project that can be

customized by each LC based on their market.

Timeline To be established

Objectives/KPIs- no of LCs involved

-no of TNs raised / amount of incomes

Product development based on needs assessment Creating a common frame and education on how to

DescriptionCreating a common frame and education on how to

develop products based on needs assessment.

Timeline 01.07.2012 – 30.08.2012.

Objectives/KPIs-No of initiatives based on needs assessment

-No of LCs using the product development tool

Sharing database

DescriptionA platform where to put all the materials related to the

Corporate Development Area.

Timeline 01.07.2012 – 30.09.2012.

Objectives/KPIs: -database

GIP Growth & External Relevance

Objectives/KPIs:

Aligned materials

DescriptionCreating aligned materials to be used by the LC (Product

portfolio, GIP portfolio, Partnership evaluation ) in order to

have a common message for the corporate environment.

Timeline During the year

Objectives/KPIs-no of LCs using the materials

-No of materials developed

Physical meetings Virtual meetings

Each quarter Each month if needed

Way of working

Communication about Area Gossip & other (ex: articles)

the_whippers@googlegroups.com The Whippers on facebookthe_whippers@googlegroups.com The Whippers on facebook

DDLs

Urgent – phone call

Normal – minimum 3 days in advanced, DDL written in the subject of the

e-mail.

Working with MCVPs

MCVP Corporate Development MCVP Sales

Local Corporate Development/

Sales/Corporate Product

Development/ Business

Development/ Corporate

Internships Development Strategy

When organizing national or

international conferences that are Internships Development Strategy

international conferences that are

part of the national or international

Education Cycle National Corporate Development

Strategy

Partnership with Global Partners

National partners that want to

develop local

projects/events/activities

Approaching a national partner for

local partnership

Education through LC visits

Working with NST

National Incoming GIP

Manager

Market research and trend analysis

support (platform and market)

Product packaging

Available Forms Tracker & DAAL Files

usage

LC2LC cooperationManager

LC2LC cooperation

National Raising Campaigns

Matching Mania campaigns

Corporate Engagement

Manager

Market research and trend analysis

support (market)

Product development

National Sales Campaigns

ER Principles

Working with NST

Corporate Education

Manager

Support on realizing local area

education plan ( CD members)

Virtual education delivery

Correlating national education area plan

with the local onewith the local one

Training materials

Corporate Brand Officer

Aligned materials (Product portfolio,

GIP portfolio, Partnership evaluation )

National CRM

Sharing database