Corporate Design Trade fairs and exhibitions Graphic Panels · applications as well as downloads of...

© Bosch Sicherheitssysteme GmbH | Edition 04.2006 | V.1-1 | SW-PB-Q4708 Contents |

Corporate DesignTrade fairs and exhibitions Graphic Panels

Contents | Back |

Corporate Design – ST Graphic Panels © Bosch Security Systems | Edition 04. 2006

Introduction/Contact

You will find information and guidelines on applications as well as downloads of the sym-bol/logotype, typefaces, and master files in the Bosch ST GlobalNet, Topics: Corporate Design.

The specifications are binding for all design applications of the Bosch ST Graphic Panels with a size of 740 x 740 mm.

You can make your contribution to a globally strong, uniform Bosch brand identity by applying the specifications in this guideline systematically. It will also assure recognition of the Bosch brand in all application areas.

ContactIf you have any questions concerning the Bosch ST Corporate Design, please contact:

Nelly Lopes da SilvaTel.: +49 89 6290-1199Fax: +49 89 [email protected]

If you have any questions concerning the Bosch ST trade fairs and exhibitions, please contact:

Brigitte CasanovaTel.: +49 89 6290-1108Fax: +49 89 [email protected]

Contents | Back |


ST Graphic Panels – 740 x 740 mm

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1 Symbol/Logotype Size of symbol/logotype (width of logotype): 102 mm, Positioning on white stripe: Right spacing: 32 mm, Top spacing: 23 mm

2 Division Bosch Sans Bold, 37 pt

3 Business Unit /Product family Bosch Sans Light, 37 pt

4 Blue Stripe Color: Bosch Blue 75, Height: 80 mm

5 Headline 1st Language (National Language) Bosch Sans Bold, 72 pt, Line spacing 88 pt Superscript text: Bosch Sans Regular, 46 pt, baseline shift 20 pt 2nd Language (English) Bosch Sans Regular Italic, 72 pt, Line spacing 88 pt Superscript text: Bosch Sans Regular Italic, 46 pt, baseline shift 20 pt

6 Visual The visual is positioned on the right, left and bottom in the bleed

7 see page 4

8 9 10 see page 5

Contents | Back |



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7 Customer Benefits Height: 2 x 161 mm (for each language), width: 153 mm, Color: Bosch Red Brown, Line: white, 50 % transparency, 5.6 pt

Subheadline 1st Language (National Language) Bosch Sans Bold, 32 pt additional blank line of 3 mm

Subheadline 2nd Language (English) Bosch Sans Bold Italic, 32 pt additional blank line of 3 mm

Running Text 1st Language (National Language) Bosch Sans Regular, 29 pt, Line spacing 36 pt, indentation 10 mm, additional blank line of 3 mm, Bullet: Triangle as inserted object

Running Text 2nd Language (English) Bosch Sans Regular Italic, 29 pt, Line spacing 36 pt, indentation 10 mm, additional blank line of 3 mm, Bullet: Triangle as inserted object

8 9 10 see page 5

Reproduction 17.8 %

ST Graphic Panels – 740 x 740 mm (2)

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Contents | Back |


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8 White Transparent Stripe Height: 81 mm, width: variable (708 mm maximum), color: white, 80 % transparency

9 Blue Stripe Height: 36 mm, width: variable (708 mm maximum) color: Bosch Blue 75

10 Caption

1st Language (National Language) Bosch Sans Regular, 24 pt, Line spacing 32 pt Superscript text: Bosch Sans Regular, 19 pt, baseline shift 4 pt 2nd Language (English) Bosch Sans Regular Italic, 24 pt, Line spacing 32 pt Superscript text: Bosch Sans Regular Italic, 19 pt, baseline shift 4 pt


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ST Graphic Panels – 740 x 740 mm (3)

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ST Graphic Panels – 3- and 4-line Headlines and Colors

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Three- and Four-line Headlines For three- and four-line headlines, the blue stripe is

enlarged towards the bottom. The distances to the following layout elements are maintained.

Primary colors ST Graphic Panels White: 100% (Graphic panel Header) Bosch Blue 75 | 75C, 35M, 0Y, 40K

Bosch Light Gray | 0C, 0M, 0Y, 8K (Background color for graphic illustrations) Bosch Red Brown | 0C, 80M, 60Y, 25K White with Transparency: 80% (Background color for product images)

112 mm

24 mm

Reproduction 18.7 %

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24 mm

Three-line headline

Four-line headline

70 mm

70 mm

Contents | Back |


ST Graphic Panels – Examples

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© Robert Bosch GmbH | Edition 02.2012 Contents |

Corporate DesignTrade fairs and exhibitions Display Boards

Corporate Design – Display Boards © Robert Bosch GmbH | Edition 02.2012

Page 2Contents | Back | Contents

Introduction/Contact 3

Overview 4Display Boards and Interactive Stations 5

Technical Display Boards 6920 x 920 mm 7920 x 920 mm 8Three- and Four-line Headlines 9

Interactive Stations 10920 x 930 mm 11920 x787 mm 12920 x 250 mm 13

Exhibition Display Panels 14Trade Fair Context 15Advertising 16

Notes on Versions 17


Page 3Contents | Back | Introduction/Contact

For further information on the basic elements of the Bosch Corporate Design, please refer to specifications in the “Basic Elements” styleguide.

You will find information and styleguides on applications as well as downloads of the symbol/logotype, typefaces, and master files in the Bosch CD Extranet under www.design.bosch.com.

This “Display Boards” styleguide is part of a complete set of styleguides which will allow you to implement the Bosch Corporate Design at all levels. The specifications are binding for all design applications of the Bosch brand.

You can make your contribution to a globally strong, uniform Bosch brand identity by applying the specifications in this styleguide systematically. It will also assure recognition of the Bosch brand in all application areas.

ContactRobert Bosch GmbH, C/CCB3Corporate DesignPostfach 10 60 5070049 StuttgartGermany

[email protected]

Contents | Back |

Overview


Page 5Contents | Back | Overview – Display Boards and Interactive Stations

Anleitung Instruction

1. Beobachten Sie den Ball aufmerksam.

2. Nach Freigabe des Balls durch den oberen Stellmotor fällt der Ball auf eine Weiche.

3. Wenn Sie exakt beim Auftreffen des Balls auf die Weiche die Taste betätigen, wird der Ball ausgeworfen!

1. Keep your eyes on the ball at all times.

2. Once the ball has been released by the top servomotor the ball drops onto a shunt.

3. Press the button exactly when the ball strikes the shunt to eject the ball!

Erleben Sie das Zusammenspiel vonElektromotoren, Sensoren und Relais

Ñ Elektromotoren, Sensoren und Relais werden vielfältig in Automobilanwendungen eingesetzt. Sie bewegen, pumpen, belüften; sensieren Drücke, Temperaturen, Drehzahlen, Beschleunigungen; schalten Antriebe, Licht und Signalgeräte.

Ñ Der Motor setzt die Hebeeinrichtung in Betrieb, diese transportiert den Ball nach oben.

Ñ Der Sensor erkennt den Ball und gibt die Weiterleitung frei.

Ñ Über die Wahltasten „links/rechts“ wird das Relais angesteuert. Das Relais steuert den Stellmotor an, die Klappe wird betätigt.

Ñ Durch die Wahl der Ballführung gelangt der Ball entweder in den Ausgabeschacht oder er wird in den Vorratsbehälter zurückgeführt.

Experience the interaction of electric motors, relays and sensors

Ñ Electric motors, sensors and relays are used in many automobile applications. They move, pump and aerate; measure pressures, temperatures, speeds and accelerations; switch drives, lights and signal units.

Ñ The motor sets the lifting device in operation to carry the ball upwards.

Ñ The sensor identifies the ball and releases it on its way.

Ñ The relay is activated by means of the selector switches “left/right”. The relay activates the servomotor, the flap is actuated.

Ñ Depending on the ball path selected, the ball either enters the delivery shaft or is returned to the storage compartment.

Motoren, Sensoren, Relais Motors, Sensors, Relays

KundennutzenÑ Sicher: Leistungs-

steigerung durch hohe Klopffestigkeit

Ñ Sauber: Umweltfreund- liches System durch re- duzierte CO2-Emissionen

Ñ Sparsam: Attraktiver Kraftstoffpreis

Customer BenefitsÑ Safe: Increased power

output due to its high knock resistance

Ñ Clean: Environmentally viable system due to its reduced emissions of CO2

Ñ Economical: Attractive fuel price

Automotive









Erdgas-Systeme als Fahrantrieb Natural Gas Systems for Vehicles

Gasoline Systems | Engine Management

Eigenschaften

Ñ Geringe gasspezifische Erweiterung am erpropten Motorsteuerungssystem

Ñ Serienerfahrung mit Fahrzeugherstellern

Ñ Weiterentwicklung von gasspezifischen Motorkomponenten

Features

Ñ Very few gas-specific expansions on the tried-and-proven engine management systems

Ñ Series-production experience with automakers already available

Ñ Further development of gas-specific engine components

Text zur Abbildung, deutschText zur Abbildung, englisch





Reproduction 9 %

Display board Interactive station

Interactive station

Contents | Back |

Technical Display Boards


Page 7Contents | Back | Technical Display Boards – 920 x 920 mm

Technical Display Board 920 x 920 mm (1)

1 Layout Grid Grid unit (GU) 9.6 x 9.6 mm

2 Symbol/Logotype Size of symbol/logotype (width of logotype): 129.6 mm, Positioning on white stripe: Right spacing: 3.5 GUs (36.8 mm), Top spacing: 3 GUs (28.8 mm)

3 Division Bosch Sans Bold/Light, 46 pt

4 Blue Stripe Color: Bosch Blue 75, height: 11 GUs (105.6 mm)

5 Headline Bosch Sans Bold/Light Italic, 90 pt/38.4 mm

6 Visual The visual is positioned on the right, left and bottom in the bleed

7 Subheadline 1st Language (National Language) Bosch Sans Bold, 40 pt/19.2 mm, additional blank line of 10.8 mm

8 Subheadline 2nd Language (English) Bosch Sans Bold Italic, 40 pt/19.2 mm, additional blank line of 10.8 mm

9 Running Text 1st Language (National Language) Bosch Sans Regular, 36 pt/15.6 mm, indentation 12 mm, additional blank line of 4.8 mm, Bullet: Wingdings 3, 32 pt, color same as running text

10 Running Text 2nd Language (English) Bosch Sans Regular Italic, 36 pt/15.6 mm, indentation 12 mm, additional blank line of 4.8 mm, Bullet: Wingdings 3, 32 pt, color same as running text











Eigenschaften




Features









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11 GUs

3,5 GUs4 GUs

Reproduction 15 %

3 GUs

9 GUs


Page 8Contents | Back | Technical Display Boards – 920 x 920 mm











Eigenschaften




Features









Technical Display Board 920 x 920 mm (2)

11 Customer Benefit Height: 20 GUs (192 mm), width: 42 GUs (403.2 mm), color: Bosch Red Brown, Line: 50 % Bosch Red Brown, 7 pt

Subheadline 1st Language (National Language) Bosch Sans Bold, 40 pt/19.2 mm, additional blank line of 4.8 mm

Subheadline 2nd Language (English) Bosch Sans Bold Italic, 40 pt/19.2 mm, additional blank line of 4.8 mm

Running Text 1st Language (National Language) Bosch Sans Bold/Regular, 36 pt/15.6 mm, indentation 12 mm, additional blank line of 4.8 mm, Bullet: Wingdings 3, 32 pt, color same as running text

Running Text 2nd Language (English) Bosch Sans Bold Italic/Regular Italic, 36 pt/15.6 mm, indentation 12 mm, additional blank line of 4.8 mm, Bullet: Wingdings 3, 32 pt, color same as running text

12 White Transparent Stripe Height: 10 GUs (96 mm), width: 91.5 GUs (881.6 mm), color: white, 80 % transparency

13 Blue Stripe Height: 5 GUs (48 mm), width: 91.5 GUs (881.6 mm), color: Bosch Blue 75

14 Caption Bosch Sans Regular/Italic, 30 pt/14.4 mm

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1 GU 2 GUs

10 GUs

5 GUs

42 GUs

4 GUs

Reproduction 15 %

2 GUs

2 GUs


Page 9Contents | Back | Technical Display Boards – Three- and Four-line Headlines









Erdgas-Systeme als Fahrantrieb Erdgas-Systeme Natural Gas Systems for Vehicles

Eigenschaften




Features









Gasoline Systems | Engine Management Three- and Four-line Headlines For three- and four-line headlines, the blue stripe

is enlarged towards the bottom. The distances to the following layout elements are maintained.

15 GUs

3 GUs

Reproduction 15 %









Erdgas-Systeme als Fahrantrieb Erdgas-Systeme Natural Gas Systems for Vehicles Natural Gas Systems

Eigenschaften




Features










19 GUs

3 GUs

Three-line headline

Four-line headline

9 GUs

9 GUs

Contents | Back |

Interactive Stations


Page 11Contents | Back | Interactive Stations – 920 x 930 mm






















Automotive

Interactive Stations 920 x 930 mm


2 Symbol/Logotype Size of symbol/logotype (width of logotype): 129.6 mm Positioning on white stripe, right spacing: 3.5 GUs (36.8 mm), top spacing: 3 GUs (28.8 mm)


4 Blue Stripe Color: Bosch Blue 75, width: 96 GUs (920 mm), height: 11 GUs (105.6 mm)






10 Customer Benefit see page 8 11

Reproduction 15 %

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3,5 GUs4 GUs

8

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11 GUs

3 GUs

9 GUs


Page 12Contents | Back | Interactive Stations – 920 x787 mm


Automotive























2 Symbol/Logotype Size of symbol/logotype: 129.6 mm Positioning on white stripe, right spacing: 3.5 GUs (36.8 mm), tope spacing: 3 GUs (28.8 mm)


4 Blue Transparent Stripe Color: Bosch Blue 75, width: 96 GUs (920 mm), height: 11 GUs (105.6 mm)






10 Customer Benefit see page 8 11

1

10

3,5 GUs4 GUs

2

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Reproduction 15 %

3,5 GUs

11 GUs

3 GUs

9 GUs3


Page 13Contents | Back | Interactive Stations – 920 x 250 mm

Anleitung Instruction

1. Beobachten Sie den Ball aufmerksam.

2. Nach Freigabe des Balls durch den oberen Stellmotor fällt der Ball auf eine Weiche.

3. Wenn Sie exakt beim Auftreffen des Balls auf die Weiche die Taste betätigen, wird der Ball ausgeworfen!

1. Keep your eyes on the ball at all times.

2. Once the ball has been released by the top servomotor the ball drops onto a shunt.

3. Press the button exactly when the ball strikes the shunt to eject the ball!



2 Header Color: Bosch Blue 75, height: 3 GUs (28.8 mm), width: 42 GUs (403.2 mm) Headline: Bosch Sans Bold/Bold Italic, 50 pt , left spacing: 9.6 mm

3 Running Text 1st Language (National Language) Bosch Sans Regular, 36 pt/15.6 mm, additional blank line of 4.8 mm

4 Running Text 2nd Language (English) Bosch Sans Regular Italic, 36 pt/15.6 mm, additional blank line of 4.8 mm

2

4

2

3

3 GUs

3,5 GUs4 GUs

Reproduction 15 %

1

4 GUs42 GUs42 GUs

Contents | Back |

Exhibition Display Panels


Page 15Contents | Back | Exhibition Display Panels – Trade Fair Context

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1000 mm 1000 mm 1000 mm

9 GUs

2

3

5

3 GUs 2 GUs Exhibition Display Panels in the Trade Fair Context, Format: 1000 × 2300 mm Based on the design of the trade fair panels, the exhibition panels illustrated here are used specifically in the context of trade fairs. Several panels can be combined in a modular way to create an entire display wall.

1 Layout Grid Grid unit (GU): 19.2 × 19.2 mm

2 Key Visual The key visual is placed in the bleed on three sides.

3 Symbol/Logotype Width of the logotype: 249.6 mm Positioned on white area

4 Blue Stripe Color: Bosch Blue 75

5 Headline Bosch Sans Light/Black Positioned within the blue stripe

6 Text Box Header: Bosch Blue 100 / Bosch Gray / Bosch secondary colors Background: white, approx. 75 – 90 % opacity (depending on key visual)

Subheadline: Bosch Sans Bold, 42 pt/16.8 mm, white Running text: Bosch Sans Regular, 42 pt/16.8 mm, black Bullet points: black

6

1

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Page 16Contents | Back | Exhibition Display Panels – Advertising

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2 GUs

1000 mm 1000 mm 1000 mm

max. 26 GUs

2

2

1

5

5

4

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6

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3

Advertising Exhibition Display Panels, Format: 1000 × 2300 mm Based on the design of banners, exhibition display panels can also be used for advertising. They are used for separate areas at trade fairs. Several panels can be combined in a modular way to create an entire display wall.

1 Layout Grid Grid unit (GU): 19.2 × 19.2 mm

2 Key Visual Either a key visual is placed in the bleed on all four sides or individual images are integrated into the format.

3 Symbol/Logotype Width of the logotype: 249.6 mm Positioned on the transparent white/light gray stripe

4 Transparent White/Light Gray Stripe Color: white, approx. 75 – 90 % opacity (depending on key visual) / Bosch Light Gray, 100 % opacity

5 Headline Bosch Sans Light/Black Positioned above the transparent white stripe

6 Text Box Header: Bosch Blue 100 / Bosch Gray / Bosch secondary colors Background: white, approx. 75 – 90 % opacity (depending on key visual) / Bosch Light Gray, 100 % opacity

Subheadline: Bosch Sans Bold, 42 pt/16.8 mm, white Running text: Bosch Sans Regular, 42 pt/16.8 mm, black Bullet points: black

3 GUs 2 GUs

Contents | Back |

Notes on Versions


Page 18Contents | Back | Notes on Versions

Version New Elements

02.2011 Page 3: Contact update

02.2012 Page 14-16: New: Exhibition Display Panels

Corporate Design Trade fairs and exhibitions Graphic Panels · applications as well as downloads of...

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