CORPORATE COMMUNICATION - TATA

8/7/2019 CORPORATE COMMUNICATION - TATA

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CORPORATE

COMMUNICATION - TATA

MADE BY

BBA 4501/08-MRINAL KUMAR

BBA 4518/08-MANOJ KUMARBBA 4526/08ADITI OBEROI

BBA 4524/08ANKIT RAI

BBA 4072/08SUGANDHA


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ABOUT TATA

The TATA group was first founded in 1869

It is a multinational organization with over 114different companies stretching over 80 differentcountries


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PR-PUBLIC RELATIONS

PR is one of the most effective way of

maintaining a good corporate image with respectto any organisation.

PR include the art of analyzing social trends andconsumer perceptions. Hence PR constitutes a

very important part of an organization.


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Every successful company needs PR for thesereasons-1) To build and maintain a favourable image ofthe company2) To stay in the news so that it continues tohave top of the mind recall3) To support the companys image in times ofdepression and save it from negative publicity


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The types of key tools available to carryout the

public relations function include: Media Relations

Media Tours

Newsletters

Special Events

Speaking Engagements

Sponsorships

Employee Relations Community Relations and Philanthropy


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PR-TATA

TATA uses PR for a lot of purposes ranging fromlaunching of a new product to the calling back ofthe faulty ones.

Tata Nano has received immense publicity sinceit was the first car which a common man couldafford and moreover because it was in news due

to the objection raised by West Bengal politicalparties. Tata Nano surely benefited from the PRcoverage prior to launch and thereafter.


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Tata Nano surely benefited from the PR

coverage prior to launch and thereafter. But TataNano isnt relying entirely on PR to create a buzz their online home hosts a blog, a forum andsells Nano merchandise.

Tata Communications has launched a globalcampaign to increase brand awareness andvisibility among key decision makers.


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Tata Communications has hired has also hired

Hill & Knowlton to handle worldwide PR outsideIndia.

Through this global campaign they are looking atincreasing their visibility and awareness among

influencers and drive the perception of TataCommunications as a leading globalcommunications player.


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COMMUNITY RELATIONS

Helping the community has been central to the

Tatas way of functioning, and as important asmaking a success of its business .

It has brought the group a great amount ofgoodwill and is the basis of the trust it receives.


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Given the massive scale of the groupsmunificence, coordination of social developmentactivities by the different companies operatingunder the Tata umbrella took a beating.

Hence to integrate them the Tata Council forCommunity Initiatives (TCCI) was established.


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The Tata Council for Community Initiatives is a

network of nearly 200 Tata community andenvironment champions representing over 85Tata business units spread across India.


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TCCIs brief is to coordinate and integrate the

various social projects undertaken within thegroup, to focus on building communities ratherthan doling out money.

Today, the Tata group spends Rs136 crore on

community development and this is audited byrespective companies.


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The focus areas are vocational training,

education, particularly computer- and infotech-related skills, empowering children and women,improving health, and water, village and urbanmanagement. The activities undertaken would

depend on the core competence of the companyinvolved.


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The basic purpose is to effect a transformation.

A mere gathering must be transformed into acommunity by using conflict and resolution.

NGOs have the expertise of working in certainareas and it is better for companies to work

through them. It is a three-way partnership,between the company, the NGO and thegovernment.


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An important step taken by TCCI was to

encourage Tata companies to formally set up avolunteer system.

All employees were not formally involved andcredited for doing social work; it was seen as

more of an after-hours activity.


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EMPLOYEERELATIONS

HRM strategy is not just interventions oriented

at employee welfare and empowerment; it alsohas aspects of cost control and employeediscipline.

The HR department played a key role in

facilitating performance culture.Theperformance appraisal (PA) system for theemployees is kept simple


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The Tata group focuses on the practice of

adopting ethical working, a good degree oftransparency, corporate social responsibility,employee care, proactive HRM and IR practices,and participatory management and industrial

democracy.


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TATA CODE OF CONDUCT

National interest

Financial reporting and records

Competition

Equal opportunities employer

Gifts and donations

Government agencies

Health, Safety & Environment

Political non-alignment

Quality of products and services

Corporate citizenship


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Cooperation of Tata companies

Public representation of the company and the group

Third party representation

Use of the Tata brand

Group policies

Shareholders

Ethical conduct

Regulatory compliance

Conflict of interest


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CORPORATE COMMUNICATION - TATA

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