parksideflex.com

Corporate Brand Guidelines

parksideflex.com 1

200%

Logo Mark

There should be a minimum clear zone distance of 200% the diameter of one of the 8 circular components, from the main logo on all sides as illustrated. The logo placement must ensure that nothing breaches the minimum clearance. Where possible the clear zone should be increased to the designer’s discretion so that it is complemented by the design of the page, pack etc.

Primarily the logo should appear on a clean white background or image.

The logo as illustrated on the left should avoid being placed on a coloured background or ‘busy’ image.

When the logo is included on block colour, it is only to appear within the lozenge, as this ensures the logo retains its definition and provenance.

The minimum clear zone around the logo is measured in the same way, regardless of the logo’s usage.

If the logo is used on a ‘busy’ image or background, then it is at the designer’s discretion to find the best placement for the logo.

The logo should only appear over an image that still allows the logo to remain prominent.

Logo Clear Zone & Placement

parksideflex.com 2

Spot ColourPANTONECool Gray 9

Brand Colours

CMYK30% C23% M17% Y58% K

RGB94% R97% G104% B

HREF# 5e6168

Primary Logo Colour

Secondary Logo Colours / Sector Colours

Spot ColourProcess Black

Spot ColourPANTONE485

Spot ColourPANTONE144

Spot ColourPANTONE116

CMYK0% C0% M0% Y100% K

CMYK0% C100% M100% Y0% K

CMYK0% C55% M100% Y0% K

CMYK0% C20% M100% Y0% K

RGB30% R30% G30% B

RGB237% R28% G36% B

RGB247% R139% G31% B

RGB255% R204% G5% B

HREF# 1e1e1e

HREF# ed1c24

HREF# f78b1f

HREF# ffcc05

Spot ColourN/A(White)

CMYK0% C0% M0% Y0% K

RGB255% R255% G255% B

HREF# ffffff

parksideflex.com 3

Brand ColoursSecondary Logo Colours / Sector Colours (Continued)

Spot ColourPANTONE362

Spot ColourProcess Cyan

Spot ColourPANTONE072

Spot ColourPANTONE254

CMYK75% C0% M100% Y0% K

CMYK100% C0% M0% Y0% K

CMYK100% C89% M0% Y0% K

CMYK50% C100% M0% Y0% K

RGB57% R181% G74% B

RGB0% R174% G240% B

RGB31% R65% G154% B

RGB145% R38% G143% B

HREF# 39b54a

HREF# 00aef0

HREF# 1f419a

HREF# 91268f

Sector Colour Usage

The 8 sector icons take their respective colours from the Parkside logo and should appear on white where possible, with grey (70K) text. Icons should always appear in the below order (when horizontal).When used vertically they should ‘stack’, with the furthest left icon becoming the top and the other icons following down in sequential order. Equal space must be achieved between all icons when multiple are used together.

parksideflex.com 4

Division BrandingParkside Assets

The ‘main 6’ icons are primarily used across all Parkside general branding, along with the ribbons.

Both the icons and ribbons use the same 6 colours from the logo.

Parkside Tobacco Assets

ADVANCED PACKAGING EXPERTISE

ADVANCED PACKAGING EXPERTISE

ADVANCED PACKAGING EXPERTISE

The ‘main 6’ icons and ribbons are altered slightly for Parkside Tobacco specific branding. ‘Smart Packaging’ is swapped for the ‘Tobacco’ Icon, along with the yellow featured in the ribbons for the orange from the logo.

Logo Usage & Strapline

When the strapline is used alone, it should either appear ranged left or staggered as shown. The type colour can vary to any of the brand colours shown.

The only permitted exception to thelogo clear zone is with the use of the strapline. There should be a minimum distance of 135% the diameter of one of the 8 circular components, either side of the grey (60K) break.

135%

parksideflex.com 5

Futura BT Light abcdefg ABCDEFG 12345 !@£%^&

Futura BT Book abcdefg ABCDEFG 12345 !@£%^&

Futura BT Medium abcdefg ABCDEFG 12345 !@£%^&

Corporate TypefacePrimary Type Colour

Spot ColourPANTONECool Gray 10

CMYK0% C0% M0% Y70% K

RGB112% R112% G111% B

HREF# 70706f

Spot ColourPANTONECool Gray 8

CMYK0% C0% M0% Y60% K

RGB135% R135% G135% B

HREF# 878787

Primary Typeface

Futura Book should be used primarily for body copy along side Futura light to achieve a subtle contrast. Futura Medium should be used for headings, bullets etc. where necessary.

When used for large headings, statements etc. it is at the designer’s discretion to choose which works best to stand out from the design whilst appearing clean and crisp.

Arial Regular Arial Boldabc ABC 123 abc ABC 123

Alternate Typeface (Only when Primary Typeface is Unavailable)

Arial should only be used as a replacement when Futura is unavailable. When Arial is used, no substitution of the question mark is needed.

Bonveno CF?

Bonveno CF is to be used exclusively for replacing the standard Futura question mark ‘?’ for ‘?’. The size and weight should be altered with the designer’s discretion to balance against the Futura copy.

@parksideflex

Tyler Close, Normanton, West Yorkshire, United Kingdom, WF6 1RL

Tel: +44 (0) 1924 898 074Email: info@parksideflex.com

©2015 Parkside Flexibles