B-TEC Extended Diploma in Creative Media Production

Unit 28: Corporate and Promotional Programme Production

PRODUCT/TITLE: Confidence in the workplace

Narrative Structure

(Presenter Led or VoiceoverStoryline, Linear/Non-Linear)

The narrative structure of the video is more like an interchangeable list, where any of the points could have been make before or after each other, there is no structure to the order of the video. The points are made with text prompts on the screen rather than the use of dialogue, this helps the pace of the video be fast but cramping as much information into the video as possible.

Mise-en-Scene

(Location/Set, Props, Costume, Make-Up)

The mice-en-scene of the video is one that uses gradient colour boards in the background to act as a backdrop for foreground graphics, these visual aids help have a context towards the visual narration. The Costuming of the characters and props makes the video look much reminiscent of an American 70’s film, with the males in suits with a fancy coloured tie and bright, vibrant and colourful dresses. The context of these makes a positive spin on the video as a whole because the meaning of the video itself was made for the training program of workers for low confidence issues.

Sound

(Sound Effects, Music, Voiceover/Dialogue, Diegetic/Non-Diegetic)

The music on the video is a piano riff in the background, this basic theme helps match the basic visuals and one doesn’t mask the other with its complexity, the simpleness of this video is what makes the video effective, with the 70’s theme being important throughout as well.

Editing

(Graphics, Techniques, Pace)

The 70’s graphics are a feature throughout and are key to how the video comes across to the audience. The editing is a fast paced edit, with fast paced cuts throughout to help speed up the narrative and not make the video too slow and boring. By matching the pace of the music, this helps to make a connection between audio and video.

Lighting

(High Key, Low Key, Natural, Artificial)

The lighting of the video is high key lighting to emphasise the colours on the advert and make it a lot more positive looking. The use of bold colouring makes the tone of the advert match the graphics and the sound.

Cinematography The movement of the shots is the most important feature on this video .The

(Angles, Framing, Shot Types, Movement)text and visuals have to move around the screen in order for the full potential of the videos to be at the best they can, the still images being moved creates a motion effect on the video which helps create a story.

Stereotypes and Representation

(Gender, Race, Sexuality, Regional, Religious)

Stereotypes are not shown in this video, both the graphic characters are the two different genders which helps for the audience to get a connection to the characters and therefore can make the video more relatable to them and overall the video can fulfil its purpose.

Target Audience

(Demographics, Psychographics, Geo-Demographics)

The target audience of this video are people at the workplace who suffer from confidence issues. The tone of the video is serious but makes a positive spin on it, this to create a positive environment around the workplace.

Function or Purpose of Video/Message The function of the video is to inform people how to act around the workplace when their confidence issues become low. By creating a 70’s informertioal format it makes the video become a motion picture feature by the use of moving still images and a chilled piano riff in the background.