Corporate advertising campaign

CORPORATE ADVERTISING CAMPAIGN

New logo Communication Revealvisuals catalogue

June 2021 (V3)

Contents

1. Manifesto

2. Key visuals

3. Videos

4. Order forms

Manifesto

Corporate advertising campaign - June 2021 (V3) 3

• This manifesto has been written to focus on

TotalEnergies logo reveal

• The text and the presentation shall be used as

such. All words, their specific size, and the

overall presentation have been validated at top

management level and shall not be modified.

• It is available in the following languages:

English, French, Arabic, Chinese, Portuguese

(Angola), Portuguese (Bresilian), German,

Dutch, Danish, Spanish, Spanish (Argentina)

Corporate advertising campaign - June 2021 (V3)

Manifesto

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Key Visuals


• The ENG and FR versions are already available.

• Other language versions such as : ARA / CHI / POA / POB / ALL / NDL / DAN / ESP /

ESP-AR can be prepared upon request.

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• Reference: KV FPSO


Key Visual Oil

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• Reference: KV GAS


Key Visual Natural Gas

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• Reference: KV ELECTRICITY


Key Visual Electricity

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• Reference: KV BIOMASS


Key Visual Biomass

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• Reference: KV WIND


Key Visual Wind Energy

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• Other Key Visuals on SOLAR ENERGY, MOBILITY (CHARGING POINT) and many more are

under progress and will be available soon.

• This catalogue will be updated accordingly as soon as they are ready.


Other Key Visuals

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Videos


• Videos for the Reveal of the new logo of TotalEnergies are also available to communicators on

Comm’Unities Sharepoint.

- In two lengths: 12s and 38s.

- In different formats: horizontal and vertical.

- In two languages : French and English.

- The English version is available with subtitles in Arabic, Chinese, German, Dutch, Danish, Spanish and

Argentinean Spanish, Angolan Portuguese and Brazilian Portuguese. Others can be prepared upon

request.

- Videos cannot be modified. The texts and the voice have been validated by the top management of the

Group and cannot be changed. It is therefore not possible to record another voice in a local language. The

source files will therefore not be shared.

- The videos are subject to usage rights: they can be used until May 27th, 2022. Please make sure you

respect this deadline, especially on websites.

- Worldwide use, for all media.


VIDEOS

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- Special cases:

- 12s and 38s videos in French: there are two versions. The first (named FRE-France) includes a

legal notice " L’énergie est notre avenir, économisons-la " which is mandatory in France. The second

version (named FRE-PAYS FRANCOPHONES) does not include this legal notice.

- 38s videos in English: there is a version for the US (with mention of degrees in Fahrenheit) and a

version for other English-speaking countries (with mention of degrees Celsius)


VIDEOS

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Order forms

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Please fill-in one of the following forms (French or English) available in the Brandcenter or

Comm’Unities Sharepoint and send it to

[email protected] and [email protected]

so that the Corporate Advertising team can meet your specific requirements and get back to you as

soon as possible.

Please note that it takes a week to deliver print ads and two weeks to deliver TV commercials and

OOH formats (stands, etc.)

Reminder: you are not allowed to create adverts nor modify these Key Visuals on your side. They

are prepared by our agency and delivered to your attention by the Corporate Advertising team only.


For your requests …

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mailto:[email protected]

mailto:[email protected]

ORDER FORM


Corporate advertising campaign

Documents

Transcript of Corporate advertising campaign