Anchor Marketing & Design Corporate Ad

Rationale: This corporate ad will help promote Anchor Marketing & Design by proving to our target audience that we are creative and know exactly what it takes for our clients to succeed. We want our target to realize that they can rely on us for anything they are having trouble with and we are proud of it.

For your next journey, whether long or short, make sure to walk with an agency you can count on. (Creative scene opening with the process of designing an ad, fast speed)

An agency comprised of artistic individuals who are focused on the successes of each of their clients.(Scene of clients working together as a team and some of the creative work we have done)

An agency that stays on top of the latest technologies and paves the way for new trends, (This scene is showing that we are on top of the latest technology and do things differently from other companies. It shows us talking through Anchor chat, which is something we do that other agencies don’t)

At Anchor Marketing & Design, we pride ourselves on our creativity, responsiveness and drive,

helping our clients excel far past their competitors.(more scenes of our work)

Anchor Marketing & Design, creative strategies beyond imagination.(Logo will be in the hands and then zoom up on it)

Creative Direction: In this ad we plan on using the Dolly in/out approach having the camera move in a straight line toward or away from the object. We will be showing off Anchor’s work and projects we have done, while having the scenes go fast and act like we are designing them right then and there.

Message: The message that we are trying to portray is that Anchor is an innovative, creative and exciting agency. We want to promote our agency and have it reflect a positive image. We also want to emphasize to our audience that all of our ideas are original.

Tone: We want our corporate ad to be upbeat but professional. We want it to reflect a positive message.