CORONAVIRUS INDUSTRY UPDATE MARCH 18, 2020...2.8% of GDP • $1.62 trillion in economic output •...
Transcript of CORONAVIRUS INDUSTRY UPDATE MARCH 18, 2020...2.8% of GDP • $1.62 trillion in economic output •...
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CORONAVIRUS INDUSTRY UPDATEMARCH 18, 2020
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PRESIDENT & CEODESTINATIONS INTERNATIONAL
DON WELSH
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PRESIDENT & CEOBRAND USA
CHRIS THOMPSON
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Brand USA Response to COVID-19Chris ThompsonPresident and CEO
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• #1 Services Export• 79.6 million international visitors spent $256.1 billion• $69 billion trade surplus• 31% of U.S. service exports; 10% of all U.S. exports
• 2.8% of GDP• $1.62 trillion in economic output• $141.5 billion in tax revenue
• 7.8 Million Jobs Supported by Travel• 5.5 million direct; 2.3 million indirect• Top 10 employer in 49 states and DC• 1.2 million jobs supported by international travelers
• International Visitation Enhances the Image of the USA• 74% more likely to have a favorable view of the USA after they visit• 61% more likely to support U.S. policies after they visit
Travel Powers the Economy and Enhances the Image of the USASource: NTTO unless otherwise noted
Source: US Travel and Pew Research Center as a source along with US Department of Commerce, National Travel & Tourism Office (NTTO)
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Economic Growth
Currency
Politics
Safety
Visa Policy
Perceptions
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Coronavirus
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Source: NTTO unless otherwise noted
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• Sentiment research• Market insights
Providing guidance, information and insight
• Voice & messaging recommendations• Empathetic/Compassionate – Human – Genuine – Story-Driven
Delivering hope and optimism
• Specific – Measurable – Actionable – Relevant – Timebound• Go USA TV
Building SMART marketing tools
Brand USA Response to the COVID-19 Pandemic
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Inspire travel through entertainment
Be the go-to channel for content featuring
U.S. destinations
Curate entertainment-driven
storytelling with a distinct sense of place
Because every place has a story.
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PRESIDENT & CEOLONGWOODS INTERNATIONAL
AMIR EYLON
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COVID-19 and Travel Sentiment Survey- Fielded March 10-11, 2020
- National Sample of 1,000 adults 18+
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14
45%
Types of Trips
64
24
8
4
0 20 40 60 80
Domestic Leisure
International Leisure
International Business
Domestic Business
Percent
87%of travelers are planning travel in the next six months
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15
12
22
16
12
16
13
18
25
27
22
20
23
35
17
21
Coronavirus/COVID-19
Concerns about theeconomy
Transportation costs
0 20 40 60 80 100
1 - No impact at all 2 3 4 5 - Greatly impact
Percent
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16
36
30
28
22
0 20 40
Reduced travel plans
Changed destination to one I candrive to as opposed to fly
Canceled trip completely
Changed trip from international todomestic
Percent
58%
of travelers planning to travel in the next six months will change their travel plans due to coronavirus
Base: Coronavirus Changed Travel Plans
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ANDREAS WEISSENBORN
SENIOR DIRECTOR OF RESEARCH AND ADVOCACY
DESTINATIONS INTERNATIONAL
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Q&A