CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

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C VID-19 Global Pandemic impact on the veterinary market CORONA VIRUS TRACKER WAVE 5 C VID-19 Global Pandemic impact on the veterinary market VETSSURVEY 2020 PART 1 Published by: CM RESEARCH LTD, January 22nd, 2021

Transcript of CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

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C VID-19Global Pandemic impact on the veterinary market

CORONA VIRUS TRACKER WAVE 5

C VID-19Global Pandemic impact on the veterinary market

VETSSURVEY 2020 PART 1

Published by: CM RESEARCH LTD, January 22nd, 2021

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Thank you to all our partners, who helped make this study possible

The content of this report refers solely to the results of the surveys independently conducted by CM Research LTD, unless otherwise specified. The survey data presented in this report is the property of CM Research. Reproduction of these statistics is strictly forbidden without obtaining a written permission from CM Research. Should you wish to use or cite any of the information contained in this report, please contact: [email protected]

Cover photo by Artem Podrez via Pexels.com

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ContentsTABLE OF

01INTRODUCTION

Welcome message, research objectives & methodology

03CONTEXT

Corona virus key dates and country perceptions

04PANDEMIC IMPACT

Impact on the veterinaryindustry & its professionals

05SUPPORT

Support received by manufacturers & CPD offerings

06THE FUTURE

Looking towards the future and the ‘new normal’

02EXEC SUMMARY

Summary of the key insights of this report

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CHAPTER 01

INTRODUCTION & METHODOLOGY

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In March 2020 we embarked on a small project to track the impact of the pandemic on our Vetspanel members. We resolved to continue this for "as long as the pandemic lasts." Proof that researchers should not speak in haste.

In December 2020 we concluded the last wave of this project. In partnership with WSAVA, we have interviewed 5000 veterinary professionals in 91 countries.

The goal of this final survey was two-fold. First, to round up 2020 and take stock of where we are as we enter 2021. Second, covering future plans to help the veterinary industry make 2021 a better year.

We thank all 5000 respondents for sharing their experiences and opinions.

Sincerely,

Carlos Michelsen, Managing Director, CM [email protected]

Walking towards a better future for veterinary professionals and animals

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5,000veterinary

professionals

91countries

represented

6continents covered

VETSSURVEY 2020 PART 1: COVID-19 IMPACT ON THE VETERINARY MARKET

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OVERVIEW OF METHODOLOGY

Online quantitative survey run among WSAVA members, readers of veterinary publications and Vetspanel members

WHAT?

WHERE?

WHO?

WHEN?

91 countries, covering six continents

5,000 veterinary professionals (veterinarians, veterinary nurses and veterinary technicians)

Interviewing from the 1st until the 30th of November 2020

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INCLUDE SLIDE DETAILING WHAT COUNTRIES FALL

UNDER EACH REGION

WESTERN EUROPEAustriaBelgiumCyprusFranceGermanyGreeceIrelandItalyLuxembourgNetherlandsPortugalSpainSwitzerlandUnited Kingdom

EASTERN EUROPE & RUSSIABelarusBosnia and HerzegovinaBulgariaCroatiaCzechia (Czech Republic)EstoniaHungaryLatviaLithuaniaNorth MacedoniaPolandRomaniaRussiaSlovakiaSloveniaUkraine

SOUTH AMERICAArgentinaBrazilChileColombiaEcuadorParaguayPeruUruguay

AUSTRALIA, NEW ZEALAND & OCEANIAAustraliaFijiNew ZealandSolomon Islands

NORDICSDenmarkFinlandIcelandNorwaySweden

CENTRAL AMERICA, MEXICO & THE CARIBBEANBahamasBarbadosBelizeCosta RicaCubaEl SalvadorGuatemalaJamaicaMexicoSaint Vincent and the GrenadinesTrinidad and Tobago

ASIABangladeshChinaIndiaIndonesiaIranIsraelJapanKazakhstanMalaysiaNepalPakistanPhilippinesSingaporeSouth KoreaSri LankaSyriaThailandTurkeyUAEVietnam

NORTH AMERICACanadaUSA

AFRICABotswanaKenyaMauritaniaNamibiaNigeriaSierra LeoneSouth AfricaTanzaniaUgandaZambia

COUNTRIES REPRESENTEDand regional definitions used in this report

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CHAPTER 02

EXECUTIVE SUMMARY

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• Virtually all veterinary clinics globally have implemented new policies and

procedures as a result of the pandemic. Use of PPE and measures designed to limit

footfall are the most common ones.

• In Australia and the Nordics there has, however, been a marked pulling back of

footfall limiting measures compared to earlier points in the pandemic

• Issues with stock and the supply chain have been widespread, especially in North

America. Pharmaceutical products and PPEs are the areas most affected.

• Clinic activities have also shifted, with offerings such as home visits and routine

check-ups typically reduced or stopped altogether in most regions. Pet vaccination

levels have also dropped, especially in Western Europe.

EXECUTIVE SUMMARY (1 of 2)Key points in this report

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• With social distancing measures in place, clinics have also had to adapt their

communication channels with both pet owners and manufacturers.

• Despite the challenges and new ways of working created by the pandemic, for

many clinics client numbers are increasing – especially in North America and

Australia.

• The financial impact on clinics has been varied, with certain regions/countries

reporting notably better figures than others. Australia and the USA stand out as

the two countries where clinics have seen the strongest growth.

• While veterinary professionals in Australia and New Zealand have a positive

outlook on the future and believe we are now coming out of the pandemic, the

overall feeling globally is more pessimistic.

EXECUTIVE SUMMARY (2 of 2)Key points in this report

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CHAPTER 03

PANDEMIC CONTEXT

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Nationwide/statelockdowns begin* iItaly (9th), Spain(14th), Australia (16th), France (17th), USA (19th), Germany (22nd) and the United Kingdom(23rd)

* There is no official definition of what constitutes a ’lockdown’, and dates may therefore differ slightly from other sources depending on interpretation.

France announcesfirst death in Europe(Feb 14th)

Surge in cases in Italy. Ten towns in the Lombardy region go into lockdown (Feb 23rd)

UK Prime Minister Boris Johnson endsup in intensive carewith COVID (April 6th)

Global death tollsurpasses 200,000 (April 26th)

Europe’s largesteconomy, Germany, falls into recession (May 17th)

US death tollsurpasses 100,000 (May 27th)

Saudi Arabia restricts Hajj pilgrims for the first time in modern history (Jun 23rd)

Global death tollsurpasses 500,000 (June 29th)

The Trumpadministration announces that the USA will withdrawfrom the W.H.O (July 7th)

India becomes the third country to pass 1 million COVID cases. (July17th)

UK falls intorecession for the first time in 11 years(August 12th)

Surge in new casesin Spain, with the highest number ofdaily cases sinceApril (August 13th)

First known deathreported in Wuhan (Jan 11th)

First confirmedcases outside China, including the USA (Jan 22nd)

W.H.O declares a global healthemergency (Jan 30th)

Pandemic timeline

Moderna expands phase III vaccine trials to at-risk minorities (Sep 4th)

Global death toll surpasses 1 million (Sep 28th)

US president Donald Trump tests positive fpr COVID (Oct 2nd)

WHO declares that Europe is again the 'epicenter' of the pandemic (Oct 29th)

The world surpasses 50 million COVID cases (Nov 3rd)

Vanuatu and Samoa announce their first COVID cases (Nov 11th and Nov 19th

respectively)

UK first country in the world to approve use of Pfizer-BioNTech vaccine (Dec 2nd)

New, more transmissible COVID strains identified in the UK (Dec 8th) and South Africa (Dec 18th)

Israel vaccinates more than 10% of its population in just two weeks (Jan 3rd)

Global death toll surpasses 2 million (Jan 15th)

JAN 2020

FEB 2020

MAR 2020

APR 2020

MAY 2020

JUN 2020

JUL 2020

AUG 2020

SEP 2020

OCT 2020

NOV 2020

DEC 2020

JAN 2021

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WHEN DID CURRENT COVID SITUATION BEGIN? While March 2020 was generally the start of the pandemic globally Western Europe was hit the earliest and Eastern Europe were the latest.

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In your country in what month would you say the pandemic......began?...was at its peak?... When will end?

35%17% 21%

45%

17%8%

26%12%

24%13%

60%

72%74%

53%

77%76%

57%

61%

72%

69%

5% 11% 6% 2% 6%16% 17%

28%

4%19%

TOTALCOUNTRIES

South America Australia, NewZealand &Oceania

Western Europe Nordics Central America,Mexico & the

Caribbean

Asia Eastern Europe& Russia

North America Africa

Before March 2020 March 2020 After March 2020

When at Peak

When will end*

*date by which 50% think will end

VETSSURVEY 2020 PART 1: COVID-19 IMPACT ON THE VETERINARY MARKET

RESPONDENT PERCEPTIONS OF TIMELINE

Hasn’t reached its peak

Hasn’t reached its peak

Hasn’t reached its peak

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WHEN DID CURRENT COVID SITUATION BEGIN? France and Italy had the earliest onset with Russia having the latest, and respondents still believing it hasn’t reached its peak

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32% 26%

79%

48%

67%

42%

21% 21%13% 13% 18%

38%

14% 13%4%

13%20% 17%

66%70%

20%

52%

32%

53%

71% 73% 82%71%

78%

61%

74% 80%

75%

25%

58% 67%

3% 4% 0% 0% 1% 5% 9% 6% 5%16%

4% 2%12% 7%

22%

63%

23% 17%

UK USA France Spain Italy Germany Brazil Australia Canada Poland Portugal Belgium Colombia Netherlands Argentina Russia Mexico Indonesia

Before March 2020 mar-20 After March 2020

When at Peak

Hasn’t reached its peak

Hasn’t reached its peak

Hasn’t reached its peak

Hasn’t reached its peak

Hasn’t reached its peak

Hasn’t reached its peak

In your country in what month would you say the pandemic......began?...was at its peak?... When will end?N.B. Only countries where n > 30 displayed

When will end*

VETSSURVEY 2020 PART 1: COVID-19 IMPACT ON THE VETERINARY MARKET

RESPONDENT PERCEPTIONS OF TIMELINE

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CHAPTER 04

COVID IMPACT ON VETERINARY INDUSTRY

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In this section we investigate how the COVID-19 pandemic has impacted the veterinary industry worldwide. We delve into six different areas: the personal impact on veterinary professionals, impact on clinic life, impact on stocks & pricing, impact on practice finances & staffing, impact on clinical activities – and, finally, impact on clinic communication channels with both pet owners and suppliers.

IMPACTMapping out the pandemicCHAPTER 03

VETSSURVEY 2020 PART 1: COVID-19 IMPACT ON THE VETERINARY MARKET

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CHAPTER 3.1

IMPACT ON VET PROFESSIONALS PERSONALLY

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COVID INFECTION RATES% of veterinary professionals affected globally

4%

1%

47%

35%

15%

I have been infected with Covid-19

I am currently infected with Covid-19

Family members or friends have beeninfected with Covid-19

I don’t know anyone who has had Covid-19

None of these

CTQ2a: VS3 Which of the following statements applies to you?

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CHANGE IN EMPLOYMENT STATUS% who have lost their job or been furloughed

10%

13%

8%

7%

7%

7%

6%

4%

3%

3%

TOTAL COUNTRIES

Western Europe

South America

Central America, Mexico & the Caribbean

Asia

Eastern Europe & Russia

Africa

Australia, New Zealand & Oceania

North America

Nordics

CTQ1: How has the Covid-19 pandemic affected your job personally?CTQ1 How has the Covid-19 pandemic affected your job personally?

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CHANGE IN EMPLOYMENT STATUS% who have lost their job or been furloughed

CTQ1: How has the Covid-19 pandemic affected your job personally?N.B. Only countries where n >30 displayed

4%

4%

3%

3%

3%

3%

2%

1%

0%

Italy

Argentina

USA

Netherlands

Colombia

Australia

Canada

Germany

Indonesia

23%

10%

9%

9%

8%

5%

5%

5%

4%

UK

Poland

Brazil

France

Spain

Portugal

Mexico

Belgium

Russia

CTQ1 How has the Covid-19 pandemic affected your job personally?

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CHAPTER 3.2

IMPACT ON CLINIC LIFE

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VIRTUALLY ALL CLINICS HAVE IMPLEMENTED ADDITIONAL MEASURES OR POLICIES DUE TO THE OUTBREAK

ASIA

89%

AUS / NZ & OCEANIA

97%

SOUTH AMERICA

93%

NORTH AMERICA

98%

CENTRAL AMERICA & CARIBBEAN

98%AFRICA

99%

WESTERN EUROPE

96%

NORDICS

93%

EASTERN EUROPE &

RUSSIA

91%

CTQ2a: Has your practice implemented any additional measures or policies due to the outbreak?

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PPE & LIMITING FOOTFALL ARE THE MOST COMMON MEASURESThe Americas & Europe have put in place the broader array of measures. In Australia and the Nordics there has been a marked pulling back of footfall limiting measures compared to earlier points in the pandemic.

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84%

54%

4%

33%

33%

45%

Wearing protective clothing during regular consultations (e.g. face masks, gloves)

Limiting number of clients and pets allowed in the practice per day

Only emergency cases allowed in the practice

Asking pet owners to call the practice to assess the real need of coming in

Cancelling visits from the sales representatives / account managers

Asking clients to wait outside while members of staff brings the pet inside the practice

81%

69%

6%

37%

27%

29%

41%

52%

4%

15%

30%

26%

89%

55%

3%

35%

36%

45%

42%

52%

0%

30%

33%

33%

88%

69%

5%

41%

12%

40%

81%

53%

5%

31%

17%

37%

84%

35%

2%

26%

14%

20%

83%

47%

5%

28%

40%

72%

CTQ2b-Which, if any, of the following have happened in your practice during the pandemic but not anymore? CTQ2c-Which, if any, of the following is happening in your practice now ?N.B. Only regions where n > 30 displayed

PP

ELIM

ITIN

G F

OO

TF

ALL

Dark shade = in place now

Light shade = in during pandemic but not right now

TOTAL COUNTRIES

South AmericaAustralia, New

Zealand & Oceania

Western Europe

Nordics

Central America,

Mexico & theCaribbean

AsiaEastern

Europe & Russia

North America

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79%

70%

49%

46%

28%

13%

11%

10%

10%

USA

Canada

UK

Australia

Germany

Argentina

Brazil

Poland

Mexico

10%

8%

8%

5%

5%

5%

3%

3%

0%

Portugal

Russia

Spain

Italy

Netherlands

France

Colombia

Belgium

Indonesia

KERBSIDE APPOINTMENTS ARE OFFERED MOST IN ENGLISH SPEAKING REGIONS% offering kerbside appointments

NQ4 What changes, if any, have you made in the way you operate in practice compared to how you were operating before the outbreak?N.B. Only countries where n > 30 displayed

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9%

15%

10%

5%

13%

10%

10%

6%

3%

9%

17%

23%

7%

18%

9%

45%

31%

22%

11%

28%

13%

6%

9%

77%

16%

33%

39%

64%

16%

50%

Central America, Mexico & the Caribbean

Asia

Eastern Europe & Russia

North America

Africa

IMPACT ON CLINIC OPENING HOURS & APPOINTMENTSNordic & Eastern Europe/Russia are the regions that have made the fewest changes to their appointments and opening hours

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9%

12%

6%

9%

9%

5%

7%

5%

5%

3%

21%

15%

15%

25%

3%

15%

35%

4%

13%

10%

32%

9%

43%

27%

7%

41%

45%

43%

44%

84%

TOTAL COUNTRIES

South America

Australia, New Zealand & Oceania

Western Europe

Nordics

Longer opening hours during weekdays Weekend openings Additional appointment slots Shorter appointments Kerbside appointments None of these

NQ4 What changes, if any, have you made in the way you operate in practice compared to how you were operating before the outbreak??

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TOTAL COUNTRIES

South AmericaAustralia, New

Zealand & Oceania

Western Europe

Nordics

Central America,

Mexico & theCaribbean

AsiaEastern

Europe & Russia

North America

MOST COUNTRIES HAVE PULLED BACK ONLINE MEASURESNorth America is the only region to still be offering telemedicine at the same level. Card and telephone payments are lower now than at other points during the pandemic

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24%

4%

4%

12%

16%

Offering telemedicine / remote consultations to clients

Switching our sales of drugs, food and other products to an online shop (clinic owned)

Requesting that clients shop online

Only accepting card payments over the telephone

Only accepting payment by card in the clinic (no cash)

CTQ2b-Which, if any, of the following have happened in your practice during the pandemic but not anymore? CTQ2c-Which, if any, of the following is happening in your practice now ?N.B. Only regions where n > 30 displayed

ON

LIN

E &

RE

MO

TE

ME

ASU

RE

S 21%

0%

0%

4%

22%

13%

6%

5%

3%

2%

25%

2%

3%

12%

20%

16%

3%

3%

0%

14%

20%

9%

2%

3%

3%

20%

7%

5%

4%

8%

9%

2%

2%

2%

4%

35%

11%

10%

26%

13%

Dark shade = in place now

Light shade = in during pandemic but not right now

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MEASURES IN PLACE NOW VS. MEASURES NO LONGER IN PLACE

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22%

22%

23%

20%

Contingency plan to prepare for shortages of drugs and medical supplies

Contingency plan to prepare for staff shortages

Providing advice on coronavirus through website / social channels

Providing advice on coronavirus to clients in consultations

CTQ2b-Which, if any, of the following have happened in your practice during the pandemic but not anymore? CTQ2c-Which, if any, of the following is happening in your practice now ?N.B. Only regions where n > 30 displayed

PLA

NN

ING

FO

R

SH

OR

TA

GE

SA

DV

ICE

21%

19%

23%

10%

20%

11%

24%

29%

20%

23%

25%

21%

23%

17%

28%

22%

25%

10%

15%

33%

28%

22%

10%

24%

15%

15%

8%

13%

28%

29%

22%

16%

Dark shade = in place now

Light shade = in during pandemic but not right now

TOTAL COUNTRIES

South AmericaAustralia, New

Zealand & Oceania

Western Europe

Nordics

Central America,

Mexico & theCaribbean

AsiaEastern

Europe & Russia

North America

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CHANGES IN CLIENT LOAD BY REGION Despite the difficulties and new ways of working created by the pandemic, for many clinics client numbers are increasing – especially in North America and Australia

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NQ7. Which of the following statements are true about your clinic’s clients?

We have fewer clients than before

the pandemic

We have the same number of clients as

before the pandemic

We now have more clients than before

the pandemic

48% 44%

70%

41% 39% 39%31% 30%

77%

25%

40%

35%

28%

48% 51%

32%

32%43%

20%

31%

12%21%

2%11% 10%

30%37%

27%

4%

44%

TOTALCOUNTRIES

SouthAmerica

Australia,New Zealand

& Oceania

WesternEurope

Nordics CentralAmerica,

Mexico & theCaribbean

Asia EasternEurope &

Russia

NorthAmerica

Africa

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CHANGES IN CLIENT LOAD BY COUNTRY More than two in three in Canada, the US, Australia and the Netherlands report an increase in clients since before the pandemic. Russia reports the highest level of a reduction in client numbers.

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78%

76%

74%

65%

58%

50%

47%

46%

45%

19%

20%

24%

30%

29%

44%

43%

31%

35%

2%

4%

2%

5%

13%

5%

10%

23%

20%

Canada

USA

Australia

Netherlands

Argentina

UK

Germany

Mexico

Brazil

We have fewer clientsthan before the pandemic

We have the same number of clients as before the pandemic

We now have more clientsthan before the pandemic

40%

37%

37%

31%

31%

31%

26%

23%

19%

33%

49%

46%

43%

45%

60%

48%

55%

42%

27%

14%

17%

26%

25%

9%

26%

22%

40%

Indonesia

Portugal

Spain

Poland

Colombia

France

Belgium

Italy

Russia

NQ7. Which of the following statements are true about your clinic’s clients?N.B. Only countries where n > 30 displayed

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GETTING CLIENTS IN THE PRACTICEDespite the reported increases in client number, the focus for most clinics is still on engaging existing clients and gettingnew ones – or taking no action with regard to either increasing or reducing client numbers.

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28%

38%

22%

28%

14%

46%

38%

24% 23%

59%

39%

62%

41%36%

46%

54%

47%50%

29%

69%

6%1%

4% 5% 3% 2%

10%5%

11%

3%

43%

24%

47% 45%48%

24% 26%

35%

50%

16%

TOTALCOUNTRIES

South America Australia, NewZealand &Oceania

Western Europe Nordics Central America,Mexico & the

Caribbean

Asia Eastern Europe& Russia

North America Africa

We are trying to get existing clients back into the clinic We are trying to attract new clients We are trying to reduce the number of clients None of these

NQ8. And which of the below statements apply to your clinic?

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GETTING CLIENTS IN THE PRACTICEMexico in particular is actively trying to get old clients back into the clinics, or recruiting new ones.

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NQ8. And which of the below statements apply to your clinic?N.B. Only countries where n > 30 displayed

22%

22%

23%

38%

27%

45%

36%

42%

35%

65%

28%

69%

5%

4%

5%

1%

8%

0%

45%

46%

52%

21%

52%

18%

Argentina

Australia

Belgium

Brazil

Canada

Colombia

23%

27%

37%

24%

72%

12%

38%

44%

43%

45%

72%

20%

3%

6%

0%

1%

0%

7%

49%

42%

37%

42%

5%

66%

France

Germany

Indonesia

Italy

Mexico

Netherlands

15%

37%

38%

40%

28%

22%

48%

58%

65%

62%

24%

30%

2%

0%

0%

1%

8%

12%

44%

32%

23%

24%

51%

50%

Poland

Portugal

Russia

Spain

UK

USA

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CHAPTER 3.3

IMPACT ON STOCK & PRICING

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IMPACT ON STOCK & PRODUCT SUPPLY BY REGION88% of veterinary professionals globally have experienced delivery delays and/or even completely running out of some products. North America has been the most affected, with only 7% reporting no stock issues at all.

34

53% 51%

43%

55%

48% 49%

34%

45%

56%

47%

69%64%

73%

67%71% 69%

73%

60%

82%

66%

12% 13% 13% 13%17%

8%11%

17%

7%

19%

TOTALCOUNTRIES

South America Australia, NewZealand &Oceania

Western Europe Nordics CentralAmerica,

Mexico & theCaribbean

Asia Eastern Europe& Russia

North America Africa

Completely ran out of some products Delays in delivery of some products None, I didn’t experience any stock issues

NQ5 Which of the following stock / product supply issues have you experienced due to the coronavirus outbreak, if any?

Page 35: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

IMPACT ON STOCK & PRODUCT SUPPLY BY COUNTRYItalian veterinary clinics have experienced the least issues with the supply chain during the pandemic, with 35% completely unaffected – significantly higher than neighbouring countries and the global average.

35

NQ8. And which of the below statements apply to your clinic?N.B. Only countries where n > 30 displayed

29%

42%

82%

62%

58%

34%

73%

73%

62%

57%

85%

82%

16%

13%

6%

13%

5%

9%

Argentina

Australia

Belgium

Brazil

Canada

Colombia

84%

64%

33%

19%

38%

57%

52%

84%

63%

56%

62%

82%

8%

7%

20%

35%

13%

3%

France

Germany

Indonesia

Italy

Mexico

Netherlands

62%

64%

25%

59%

51%

55%

56%

66%

65%

69%

69%

81%

15%

11%

17%

10%

11%

7%

Poland

Portugal

Russia

Spain

UK

USA

Page 36: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

Pharmaceutical products

Personal protective equipment (masks, gloves etc.)

Surgery equipment and / or consumables

Vaccines

Pet food

Antiparasitics (heartworm, tick and flea etc.)

Diagnostic consumables (e.g. test slides)

Nutraceuticals

MOST COMMON STOCK/SUPPLY ISSUES EXPERIENCEDPharmaceuticals and PPE are the most common products affected by supply issues worldwide. North America has had a greater degree of problems with pet food than other regions.

73%

68%

27%

23%

18%

10%

8%

6%

TOTAL COUNTRIES

South AmericaAustralia, New

Zealand & Oceania

Western Europe

Nordics

Central America,

Mexico & theCaribbean

AsiaEastern

Europe & Russia

North America

59%

68%

47%

26%

11%

8%

10%

6%

81%

62%

25%

6%

24%

6%

11%

4%

76%

71%

24%

25%

12%

10%

7%

4%

79%

55%

33%

12%

27%

18%

3%

6%

77%

46%

23%

35%

21%

19%

17%

13%

61%

34%

20%

43%

27%

9%

18%

27%

51%

76%

41%

21%

6%

8%

13%

5%

72%

68%

26%

13%

40%

9%

8%

10%

NQ6a Which types of products have you had supply issues with?N.B. Only regions where n > 30 displayed

36

Page 37: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

CHANGE IN MANUFACTURER PRICES BY REGIONMedications is the area that has seen the most widespread rise in manufacturer pricing globally, followed by pet food. The Nordics stands out as the one region where prices have remained relatively static across the board.

37

1%

0%

0%

1%

1%

3%

2%

1%

0%

0%

55%

14%

70%

61%

83%

32%

35%

34%

59%

41%

44%

86%

29%

38%

16%

65%

64%

65%

40%

59%

TOTAL COUNTRIES

South America

Australia, New Zealand& Oceania

Western Europe

Nordics

Central America,Mexico & the…

Asia

Eastern Europe &Russia

North America

Africa

Manufacturer prices have gone down Manufacturer prices have stayed the same

Cost of medications Cost of diagnostics Cost of pet food

0%

0%

1%

0%

0%

0%

1%

1%

0%

0%

76%

42%

83%

81%

91%

54%

61%

61%

80%

59%

24%

57%

15%

19%

9%

46%

39%

39%

20%

41%

TOTAL COUNTRIES

South America

Australia, New Zealand& Oceania

Western Europe

Nordics

Central America,Mexico & the…

Asia

Eastern Europe &Russia

North America

Africa

1%

0%

1%

1%

0%

0%

3%

1%

0%

0%

68%

22%

78%

77%

88%

29%

41%

50%

71%

47%

31%

77%

21%

22%

12%

71%

56%

49%

29%

53%

TOTAL COUNTRIES

South America

Australia, New Zealand& Oceania

Western Europe

Nordics

Central America,Mexico & the…

Asia

Eastern Europe &Russia

North America

Africa

Manufacturer prices have gone up

NQ10 Now thinking about how prices set by manufacturers for medications, diagnostic testing and pet food have evolved since the outbreak, would you say…?

Page 38: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

CHANGE IN CLINIC PRICES BY REGIONPrices charged by clinics to pet owners have seen less of an increase for these same areas, indicating that many clinics have chosen to absorb the price hikes themselves and take a margin hit, rather than transferring the cost over to clients.

38

1%

1%

0%

1%

0%

1%

1%

1%

1%

0%

68%

43%

75%

71%

93%

64%

65%

53%

70%

66%

28%

51%

22%

24%

3%

33%

28%

45%

27%

31%

3%

4%

3%

3%

4%

2%

6%

2%

3%

3%

TOTAL COUNTRIES

South America

Australia, New Zealand& Oceania

Western Europe

Nordics

Central America,Mexico & the…

Asia

Eastern Europe &Russia

North America

Africa

Clinic prices have gone down Clinic prices have stayed the same

Cost of medications Cost of diagnostics Cost of pet food

1%

1%

0%

1%

0%

0%

1%

1%

1%

0%

77%

59%

80%

80%

93%

63%

69%

72%

76%

72%

18%

32%

16%

16%

1%

26%

22%

22%

19%

16%

4%

8%

4%

3%

6%

11%

8%

5%

5%

13%

TOTAL COUNTRIES

South America

Australia, New Zealand& Oceania

Western Europe

Nordics

Central America,Mexico & the…

Asia

Eastern Europe &Russia

North America

Africa

1%

1%

1%

2%

0%

0%

2%

1%

0%

0%

67%

30%

78%

74%

83%

32%

59%

55%

68%

59%

20%

46%

14%

14%

7%

48%

32%

36%

20%

28%

12%

22%

8%

10%

10%

20%

7%

8%

12%

13%

TOTAL COUNTRIES

South America

Australia, New Zealand& Oceania

Western Europe

Nordics

Central America,Mexico & the…

Asia

Eastern Europe &Russia

North America

Africa

Clinic prices have gone up Not applicable

NQ11 Now thinking about how much your practice charges to clients for different products and services, since before the outbreak, would you say…?

Page 39: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

CHAPTER 3.4

IMPACT ON PRACTICE FINANCES & STAFFING

Page 40: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

IMPACT ON CLINIC REVENUE BY REGIONThe financial impact on clinics has been varied, with certain regions/countries reporting notably better figures than others.

CTQ1: How has the Covid-19 pandemic affected your job personally?

37%

44%

12%

42%

22%

47%

48%

43%

20%

63%

27%

20%

20%

31%

52%

14%

24%

34%

19%

19%

35%

35%

68%

27%

26%

39%

28%

24%

61%

19%

TOTAL COUNTRIES

South America

Australia, New Zealand & Oceania

Western Europe

Nordics

Central America, Mexico & the Caribbean

Asia

Eastern Europe & Russia

North America

Africa

Revenue has decreased No change in revenue Revenue has increased

CTQ6a What impact has the coronavirus outbreak had on the following aspects in your practice? - Revenue

40

Page 41: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

IMPACT ON CLINIC REVENUE BY COUNTRYAustralia and the USA stand out as the two countries where clinics have seen the strongest growth. Russia and Italy instead recorded the largest share of clinics with decreasing revenue (65% and 53% respectively).

41

71%65%

49% 45% 44% 43% 42% 37% 37% 34% 34% 32% 30% 25% 20% 19% 18% 13%

19%16%

18%15%

31% 38% 42%

20% 24% 34%22% 22% 29%

28%26%

38% 36%

23%

9%19%

33%40%

25% 20% 17%

43% 39%32%

44% 46% 41% 47% 53%43% 45%

65%

Australia USA Argentina Mexico Canada Germany Netherlands Indonesia Spain Portugal Brazil Colombia Poland UK Italy France Belgium Russia

Revenue has increased No change in revenue Revenue has decreased

CTQ6a What impact has the coronavirus outbreak had on the following aspects in your practice? - Revenue

Page 42: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

IMPACT ON STAFFING BY REGION45% of clinics worldwide have furloughed staff at some point during the pandemic, with those in Western Europe being the most affected. Full redundancies have, however, been relatively rare.

42

41%

31%

9%

55%

7%

13%

27%

18%

20%

34%

4%

6%

3%

4%

1%

7%

14%

5%

4%

6%

55%

63%

88%

41%

91%

80%

58%

78%

77%

59%

TOTAL COUNTRIES

South America

Australia, New Zealand & Oceania

Western Europe

Nordics

Central America, Mexico & theCaribbean

Asia

Eastern Europe & Russia

North America

Africa

Has not happened at allHappening in my practice nowHappened during the pandemic but not now

7%

13%

4%

6%

3%

7%

19%

7%

5%

25%

4%

5%

3%

3%

1%

7%

10%

6%

5%

9%

89%

82%

93%

91%

96%

86%

71%

88%

90%

66%

36%

34%

39%

41%

16%

30%

37%

27%

22%

44%

32%

30%

28%

33%

7%

37%

32%

26%

36%

25%

32%

36%

33%

26%

77%

32%

31%

48%

42%

31%

16%

11%

19%

19%

16%

10%

13%

6%

11%

28%

13%

10%

13%

14%

6%

8%

8%

7%

13%

9%

71%

79%

68%

67%

78%

82%

80%

88%

76%

63%

Staff have been furloughed

Staff have been made redundant

Shift patterns have changed

Staff are working from home

CTQ3 And which of the following has happened in your clinic in relation to staffing?

Page 43: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

IMPACT ON STAFFING BY REGIONWhile 17% of global clinics have had temporary closures, very few have been forced to shut down permanently.

43

15%

25%

4%

16%

7%

21%

20%

7%

12%

19%

2%

3%

1%

2%

0%

5%

2%

4%

2%

6%

83%

71%

95%

82%

93%

75%

77%

90%

86%

75%

TOTAL COUNTRIES

South America

Australia, New Zealand & Oceania

Western Europe

Nordics

Central America, Mexico & theCaribbean

Asia

Eastern Europe & Russia

North America

Africa

Has not happened at allHappening in my practice nowHappened during the pandemic but not now

2%

6%

2%

2%

0%

3%

5%

0%

1%

6%

1%

2%

0%

1%

0%

1%

2%

2%

0%

3%

97%

92%

98%

97%

100%

96%

93%

98%

98%

91%

Clinic closed temporarily

Clinic closed permanently

CTQ3 And which of the following has happened in your clinic in relation to staffing?

Page 44: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

CHAPTER 3.5

IMPACT ON CLINIC ACTIVITIES

Page 45: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

CLINICAL ACTIVITIES WITH THE BIGGEST DECREASE DUE TO COVID-19Home visits and routine check-ups have typically been reduced or stopped altogether in most regions in the wake of the coronavirus. Vaccination levels have also dropped, especially in Western Europe.

45

28%

28%

28%

19%

33%

25%

38%

29%

60%

28%

27%

13%

23%

34%

4%

15%

17%

16%

16%

22%

24%

23%

27%

28%

20%

21%

23%

27%

10%

34%

15%

11%

19%

16%

39%

16%

14%

24%

10%

9%

6%

25%

3%

3%

3%

25%

8%

5%

4%

6%

TOTAL COUNTRIES

South America

Australia, New Zealand & Oceania

Western Europe

Nordics

Central America, Mexico & theCaribbean

Asia

Eastern Europe & Russia

North America

Africa

Home visits Routine check-ups Neutering / spaying Vaccinations

Not usually offered/done in my clinic at all

Stopped entirely due to coronavirus

Reduced due to coronavirus

No change Increased due to coronavirus

4%

3%

6%

3%

0%

1%

2%

2%

7%

6%

7%

4%

5%

10%

1%

3%

4%

3%

2%

9%

44%

42%

31%

50%

38%

46%

40%

29%

32%

44%

33%

29%

37%

30%

49%

31%

39%

59%

31%

38%

12%

22%

21%

6%

12%

19%

15%

8%

27%

3%

6%

9%

10%

5%

4%

3%

2%

2%

9%

3%

6%

3%

4%

8%

0%

7%

5%

1%

2%

13%

36%

27%

19%

42%

20%

28%

42%

21%

33%

41%

42%

39%

47%

41%

64%

45%

41%

70%

37%

44%

9%

22%

21%

4%

12%

17%

10%

7%

18%

0%

5%

5%

7%

4%

0%

1%

2%

2%

9%

0%

5%

1%

3%

8%

0%

3%

3%

2%

1%

3%

36%

28%

22%

43%

23%

29%

25%

19%

24%

47%

39%

36%

41%

37%

61%

39%

50%

70%

39%

47%

15%

30%

27%

8%

16%

27%

20%

8%

27%

3%

CTQ7 For each of the clinic activities below, please pick the option that best fits.

Page 46: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

DECLINE IN VACCINATIONS BY COUNTRYIn the UK, Belgium and Italy up towards 60% of veterinary professionals report a drop in vaccinations in their clinics, compared to just 10-20% in countries like Poland, Indonesia. Germany, USA and Australia.

46

60% 58% 57%

50% 49% 48%44%

38%35%

33% 31% 30%

24% 22% 21%18% 17%

9%

UK Belgium Italy Portugal France Canada Spain Russia Netherlands Mexico Colombia Brazil Argentina Australia USA Germany Indonesia Poland

% of veterinary professionals responding vaccinations have reduced/stopped altogether in their clinic during the pandemic

CTQ7 For each of the clinic activities below, please pick the option that best fits - vaccinations.

Page 47: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

IMPACT ON DIAGNOSTICS AND EMERGENCY / SERIOUS CASESDiagnostics and treatment of emergency cases have in comparison remained largely unaffected at a global level.

47

5%

12%

3%

4%

6%

12%

14%

16%

5%

3%

1%

2%

0%

0%

0%

3%

2%

0%

0%

3%

16%

21%

8%

18%

4%

24%

23%

10%

8%

22%

62%

45%

60%

68%

80%

45%

40%

65%

58%

50%

16%

20%

29%

10%

10%

17%

20%

9%

30%

22%

TOTAL COUNTRIES

South America

Australia, New Zealand & Oceania

Western Europe

Nordics

Central America, Mexico & theCaribbean

Asia

Eastern Europe & Russia

North America

Africa

In-house diagnostics CT Imaging / X-rays / MRI scans / Ultrasounds

Out of hours emergency

Hospitalisation

Not usually offered/done in my clinic at all

Stopped entirely due to coronavirus

Reduced due to coronavirus

No change Increased due to coronavirus

20%

33%

10%

18%

23%

35%

20%

19%

17%

25%

1%

2%

0%

1%

0%

0%

2%

1%

1%

6%

18%

20%

7%

21%

10%

18%

23%

9%

10%

19%

54%

34%

65%

55%

59%

43%

45%

64%

56%

47%

8%

11%

17%

5%

7%

4%

10%

9%

16%

3%

29%

24%

48%

24%

30%

25%

19%

17%

52%

16%

2%

6%

0%

2%

0%

6%

7%

2%

1%

16%

10%

16%

3%

10%

3%

17%

30%

15%

4%

22%

44%

35%

34%

50%

57%

36%

35%

60%

28%

44%

14%

20%

14%

14%

10%

17%

10%

7%

15%

3%

16%

28%

7%

15%

41%

23%

23%

26%

14%

3%

2%

2%

0%

2%

1%

2%

2%

4%

0%

16%

18%

21%

8%

19%

7%

25%

32%

9%

16%

25%

53%

37%

62%

57%

42%

39%

32%

53%

49%

53%

11%

12%

23%

7%

9%

11%

12%

10%

21%

3%

CTQ7 For each of the clinic activities below, please pick the option that best fits.

Page 48: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

IMPACT ON PET PASSPORTS, MICROCHIPPING AND PET FOOD SALESThose clinics who do issue pet passports have, unsurprisingly, typically seen a reduction in demand. Microchipping has also gone down.

48

23%

30%

57%

12%

4%

27%

32%

4%

49%

31%

7%

12%

2%

8%

0%

9%

8%

1%

3%

16%

30%

29%

6%

36%

48%

39%

20%

22%

19%

22%

37%

27%

32%

40%

46%

20%

35%

72%

26%

22%

3%

2%

3%

4%

1%

5%

6%

3%

2%

9%

TOTAL COUNTRIES

South America

Australia, New Zealand & Oceania

Western Europe

Nordics

Central America, Mexico & theCaribbean

Asia

Eastern Europe & Russia

North America

Africa

Pet passports Microchipping Sales of pet food Sales of nutraceuticals

Not usually offered/done in my clinic at all

Stopped entirely due to coronavirus

Reduced due to coronavirus

No change Increased due to coronavirus

9%

34%

8%

5%

1%

36%

20%

6%

10%

9%

4%

3%

2%

5%

0%

5%

6%

1%

1%

9%

22%

21%

11%

26%

10%

16%

19%

23%

11%

31%

60%

38%

66%

59%

78%

40%

50%

68%

71%

50%

5%

4%

12%

5%

10%

3%

5%

3%

7%

0%

15%

27%

8%

15%

12%

24%

12%

13%

12%

13%

1%

2%

0%

2%

1%

0%

2%

0%

0%

3%

27%

14%

19%

31%

13%

26%

31%

15%

21%

31%

46%

40%

56%

43%

68%

35%

36%

64%

54%

41%

11%

17%

17%

10%

6%

15%

20%

9%

13%

13%

14%

18%

15%

13%

17%

23%

14%

12%

12%

22%

1%

3%

1%

1%

0%

2%

2%

1%

0%

6%

20%

17%

10%

24%

7%

16%

23%

13%

14%

22%

60%

53%

68%

58%

74%

53%

50%

71%

68%

50%

5%

10%

5%

4%

1%

7%

11%

4%

6%

0%

CTQ7 For each of the clinic activities below, please pick the option that best fits.

Page 49: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

IMPACT ON PARASITICIDES, PHYSIO, NURSE CLINICS AND EUTHANASIANurse clinics have been hit relatively hard in those practices where they are offered – especially in Western Europe. Worryingly, euthanasia has increased markedly in large markets like North America.

49

5%

6%

6%

5%

10%

1%

3%

2%

8%

0%

1%

1%

1%

1%

0%

1%

2%

1%

0%

3%

20%

17%

13%

23%

12%

25%

21%

12%

13%

41%

60%

52%

70%

59%

74%

50%

62%

75%

64%

53%

14%

24%

10%

13%

4%

23%

12%

12%

15%

3%

TOTAL COUNTRIES

South America

Australia, New Zealand & Oceania

Western Europe

Nordics

Central America, Mexico & theCaribbean

Asia

Eastern Europe & Russia

North America

Africa

Antiparasitics Physio / hydrotherapy Nurse clinics Euthanasia

Not usually offered/done in my clinic at all

Stopped entirely due to coronavirus

Reduced due to coronavirus

No change Increased due to coronavirus

66%

51%

73%

67%

64%

61%

61%

61%

74%

63%

3%

2%

2%

5%

1%

3%

5%

2%

1%

3%

10%

16%

3%

11%

3%

13%

14%

9%

7%

16%

19%

29%

21%

17%

29%

22%

17%

28%

16%

19%

1%

2%

1%

1%

3%

2%

2%

1%

2%

0%

31%

21%

43%

22%

43%

39%

42%

37%

59%

47%

10%

3%

6%

16%

1%

0%

4%

1%

1%

0%

20%

19%

12%

26%

10%

14%

16%

8%

8%

22%

34%

47%

35%

32%

42%

41%

34%

51%

25%

31%

4%

9%

4%

3%

3%

6%

5%

4%

6%

0%

3%

12%

2%

2%

0%

3%

21%

3%

2%

0%

1%

3%

0%

0%

0%

1%

3%

1%

0%

6%

6%

11%

4%

5%

4%

10%

9%

6%

6%

13%

79%

69%

80%

85%

93%

78%

63%

88%

66%

56%

11%

6%

14%

8%

3%

8%

4%

3%

26%

25%

CTQ7 For each of the clinic activities below, please pick the option that best fits.

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CHAPTER 3.6

IMPACT ON COMMUNICATION CHANNELS

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51

2%

9%

1%

1%

1%

5%

13%

2%

1%

3%

45%

62%

47%

43%

72%

56%

57%

63%

30%

44%

52%

29%

52%

55%

26%

38%

30%

36%

69%

53%

TOTAL COUNTRIES

South America

Australia, New Zealand & Oceania

Western Europe

Nordics

Central America, Mexico & theCaribbean

Asia

Eastern Europe & Russia

North America

Africa

20%

11%

33%

22%

10%

14%

15%

6%

18%

28%

72%

84%

64%

69%

86%

75%

77%

88%

74%

63%

8%

6%

4%

9%

4%

11%

8%

6%

8%

9%

3%

6%

2%

2%

1%

2%

6%

2%

2%

6%

33%

38%

38%

34%

52%

33%

37%

39%

20%

31%

65%

56%

60%

64%

46%

65%

57%

58%

79%

63%

Less now than before No change More now than before COVID-19

CONTACTING CLIENTS VIA POST, EMAIL & PHONEWith social distancing measures in place, channels like email and phone have grown in importance for clinics when it comes to communicating with clients. ‘Traditional’ post/letters on the contrary continue to decline in favour of digital routes.

Email Post/letter Phone

NQ12 Thinking about the time before the Covid-19 outbreak, compared to now/today, how has your clinic's usage of each of these ways of contacting clients changed? .

Page 52: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

52

4%

5%

4%

4%

1%

3%

8%

2%

4%

19%

66%

52%

64%

69%

72%

55%

56%

75%

66%

44%

30%

43%

32%

27%

26%

42%

36%

23%

30%

38%

TOTAL COUNTRIES

South America

Australia, New Zealand & Oceania

Western Europe

Nordics

Central America, Mexico & theCaribbean

Asia

Eastern Europe & Russia

North America

Africa

3%

4%

1%

2%

0%

3%

7%

2%

3%

16%

94%

89%

97%

96%

99%

90%

84%

95%

94%

75%

3%

8%

2%

2%

1%

7%

9%

3%

3%

9%

2%

3%

3%

2%

1%

2%

6%

2%

2%

9%

82%

41%

84%

87%

91%

64%

63%

86%

86%

59%

16%

56%

13%

11%

7%

34%

31%

12%

12%

31%

Less now than before No change More now than before COVID-19

CONNECTING WITH CLIENTS VIA SOCIAL MEDIAFacebook has grown the most across a majority of regions when it comes to clinic social media usage.

Facebook Twitter Other social media

NQ12 Thinking about the time before the Covid-19 outbreak, compared to now/today, how has your clinic's usage of each of these ways of contacting clients changed? .

Page 53: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

ONLINE ADVERTISING & DISTRIBUTION OF LEAFLETSClinic online advertising has also grown during the pandemic, especially in South America. Central America/Mexico/Caribbean, Asia and Africa.

53

4%

4%

3%

4%

1%

3%

5%

3%

3%

13%

84%

53%

85%

89%

87%

66%

67%

89%

87%

59%

12%

43%

12%

8%

12%

31%

28%

8%

10%

28%

TOTAL COUNTRIES

South America

Australia, New Zealand & Oceania

Western Europe

Nordics

Central America, Mexico & theCaribbean

Asia

Eastern Europe & Russia

North America

Africa

14%

10%

12%

17%

3%

11%

12%

7%

11%

28%

82%

79%

86%

81%

94%

75%

80%

89%

83%

66%

4%

11%

2%

2%

3%

14%

8%

4%

6%

6%

TOTAL COUNTRIES

South America

Australia, New Zealand & Oceania

Western Europe

Nordics

Central America, Mexico & theCaribbean

Asia

Eastern Europe & Russia

North America

Africa

Online advertising Leaflets

Less now than before No change More now than before COVID-19

NQ12 Thinking about the time before the Covid-19 outbreak, compared to now/today, how has your clinic's usage of each of these ways of contacting clients changed? .

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54

…and it’s not just the way clinics communicate with clients that has changed:

75%of veterinary professionals globally have reduced or completely stopped face-to-face meetings with manufacturers.

NQ13 And how were you communicating with manufacturers before the Covid-19 outbreak compared to now?

Page 55: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

IMPACT ON COMMS CHANNELS WITH MANUFACTURERS BY REGIONWith sales rep meetings getting reduced or cancelled across all regions, manufacturers have had to shift to online or phone contact with clinics during the pandemic.

55

75%

63%

79%

76%

77%

49%

54%

61%

84%

69%

18%

28%

16%

17%

17%

39%

30%

25%

12%

19%

7%

9%

6%

7%

6%

11%

16%

14%

4%

13%

TOTAL COUNTRIES

South America

Australia, New Zealand& Oceania

Western Europe

Nordics

Central America,Mexico & the…

Asia

Eastern Europe &Russia

North America

Africa

Face-to face Online Phone

9%

8%

6%

11%

2%

10%

10%

5%

7%

13%

49%

31%

51%

51%

73%

44%

41%

64%

46%

38%

42%

61%

43%

38%

26%

46%

48%

31%

47%

50%

TOTAL COUNTRIES

South America

Australia, New Zealand& Oceania

Western Europe

Nordics

Central America,Mexico & the…

Asia

Eastern Europe &Russia

North America

Africa

10%

6%

6%

11%

5%

6%

9%

4%

8%

9%

42%

37%

43%

44%

67%

33%

37%

52%

34%

41%

49%

56%

51%

45%

29%

62%

54%

44%

58%

50%

TOTAL COUNTRIES

South America

Australia, New Zealand& Oceania

Western Europe

Nordics

Central America,Mexico & the…

Asia

Eastern Europe &Russia

North America

Africa

Less now than before No change More now than before COVID-19

NQ13 And how were you communicating with manufacturers before the Covid-19 outbreak compared to now?

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56

CHAPTER 05

SUPPORT DURING THE PANDEMIC

WWW.CM-RESEARCH.COM

VETSSURVEY 2020 PART 1: COVID-19 IMPACT ON THE VETERINARY MARKET

Page 57: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

In this section we take a closer look at the type of support veterinary clinics expected from manufacturers during these uncertain times – and what support the actually received. We also take a closer look at the Continuing Professional Development (CPD) offered, and the type of CPD formats veterinary professionals would most like to see in the future.

SUPPORTAvailability ofCHAPTER 04

VETSSURVEY 2020 PART 1: COVID-19 IMPACT ON THE VETERINARY MARKET

Page 58: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

Regular updates on stock availability

Increased production to cover for potential shortages

CPD / Newsletters with information on the coronavirus outbreak

Client handouts / practice material containing advice on coronavirus

Advice on dealing with potential shortages

Increased payment flexibility (longer grace periods, payment plans)

Rationing of essential supplies

Capping prices or avoiding price hikes

Faster or no change in speed of turnaround on diagnostic tests

Increased customer support level

Research into potential impact of coronavirus

Webinars on impact of coronavirus / remote working

Webinars on other veterinary topics

I did not expect any support

THE SUPPORT CLINICS WANTED FROM MANUFACTURERSSupport structures to prevent stock issues and capping/freezing prices was what most veterinary professionals wanted to see from manufacturers to help clinics during the pandemic.

58%

48%

19%

25%

43%

25%

24%

46%

18%

16%

13%

15%

28%

11%

36%

29%

31%

34%

25%

51%

13%

63%

16%

21%

20%

17%

37%

6%

71%

50%

20%

19%

56%

13%

35%

37%

30%

15%

10%

12%

29%

10%

56%

48%

20%

24%

43%

22%

23%

44%

16%

13%

12%

14%

25%

12%

55%

45%

12%

25%

46%

10%

19%

23%

10%

7%

12%

7%

29%

17%

40%

33%

15%

36%

37%

37%

22%

52%

7%

25%

15%

18%

37%

10%

55%

38%

38%

34%

35%

42%

28%

48%

24%

32%

29%

28%

57%

5%

51%

39%

22%

28%

29%

32%

21%

47%

15%

17%

13%

16%

44%

11%

75%

62%

9%

24%

51%

20%

35%

50%

24%

21%

11%

14%

22%

8%

50%

34%

41%

34%

44%

38%

16%

38%

31%

41%

19%

22%

53%

6%

TOTAL COUNTRIES

South America

Australia, New Zealand

& Oceania

Western Europe

Nordics

Central America,

Mexico & theCaribbean

AsiaEastern

Europe & Russia

North America

Africa

CTQ8: What kind of support do you expect from the veterinary manufacturers and service providers in the face of the coronavirus outbreak? 58

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Regular updates on stock availability

Increased production to cover for potential shortages

CPD / Newsletters with information on the coronavirus outbreak

Client handouts / practice material containing advice on coronavirus

Advice on dealing with potential shortages

Increased payment flexibility (longer grace periods, payment plans)

Rationing of essential supplies

Capping prices or avoiding price hikes

Faster or no change in speed of turnaround on diagnostic tests

Increased customer support level

Research into potential impact of coronavirus

Webinars on impact of coronavirus / remote working

Webinars on other veterinary topics

I did not expect any support

SUPPORT RECEIVED VS. SUPPORT WANTEDIn most cases, there has been a clear gap between the support clinics wanted and the support they received from manufacturers. CPD and webinars are the only support broadly matching expectations.

30%

4%

23%

8%

14%

8%

17%

3%

6%

6%

4%

20%

38%

26%

58%

48%

19%

25%

43%

25%

24%

46%

18%

16%

13%

15%

28%

11%

TOTAL COUNTRIES

South America

Australia, New Zealand

& Oceania

Western Europe

Nordics

Central America,

Mexico & theCaribbean

AsiaEastern

Europe & Russia

North America

Africa

Dark colour bar – Support receivedNo colour bar – Support wanted

18%

6%

34%

15%

9%

17%

6%

8%

4%

7%

6%

19%

46%

24%

36%

29%

31%

34%

25%

51%

13%

63%

16%

21%

20%

17%

37%

6%

59%

6%

21%

8%

24%

4%

27%

6%

11%

10%

2%

16%

30%

19%

71%

50%

20%

19%

56%

13%

35%

37%

30%

15%

10%

12%

29%

10%

27%

3%

26%

7%

15%

6%

17%

3%

6%

5%

4%

21%

38%

27%

56%

48%

20%

24%

43%

22%

23%

44%

16%

13%

12%

14%

25%

12%

36%

0%

22%

3%

13%

6%

10%

1%

1%

3%

1%

16%

29%

35%

55%

45%

12%

25%

46%

10%

19%

23%

10%

7%

12%

7%

29%

17%

11%

3%

28%

6%

5%

11%

7%

5%

2%

6%

4%

19%

49%

28%

40%

33%

15%

36%

37%

37%

22%

52%

7%

25%

15%

18%

37%

10%

30%

9%

24%

9%

13%

15%

9%

9%

2%

7%

7%

25%

50%

19%

55%

38%

38%

34%

35%

42%

28%

48%

24%

32%

29%

28%

57%

5%

15%

3%

16%

9%

5%

8%

10%

3%

4%

5%

3%

18%

49%

34%

51%

39%

22%

28%

29%

32%

21%

47%

15%

17%

13%

16%

44%

11%

40%

6%

11%

7%

17%

9%

26%

3%

9%

8%

5%

18%

29%

26%

75%

62%

9%

24%

51%

20%

35%

50%

24%

21%

11%

14%

22%

8%

25%

0%

22%

9%

13%

6%

3%

0%

3%

13%

6%

16%

56%

22%

50%

34%

41%

34%

44%

38%

16%

38%

31%

41%

19%

22%

53%

6%

CTQ8: What kind of support do you expect from the veterinary manufacturers and service providers in the face of the coronavirus outbreak?CTQ9: And which of these support types have you received, from any manufacturers and service providers? 59

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SUPPORT LEVELS BY BY COUNTRY Overall, however, a majority of veterinary professionals in all countries bar Russia reported having received at least some level of additional support from their suppliers during these tough times.

60

92%

87%

85%

84%

81%

79%

79%

76%

76%

8%

13%

15%

16%

19%

21%

21%

24%

24%

Mexico

Indonesia

Colombia

Argentina

Australia

Italy

Canada

Netherlands

UK

Did NOT receive any supportReceived support

CTQ9: And which of these support types have you received, from any manufacturers and service providers? N.B. Only countries where n > 30 displayed

76%

74%

73%

72%

70%

64%

64%

62%

48%

24%

26%

27%

28%

30%

36%

36%

38%

52%

Poland

Germany

USA

Spain

Brazil

Belgium

Portugal

France

Russia

Page 61: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

Areas of speciality

Advice on coronavirus

Diagnostic

Pain management

Preventive healthcare

Pet food / nutrition

Self-development

Practice management

Pet behaviour

Imaging

Client management

Consultation skills

Coaching and mentoring

Human resources

None

CPD ATTENDED BY REGIONCPD has been a popular offering during this outbreak, with 83% of professionals having attended some form of professional development activity. Areas of speciality have been the most widely accessed topics.

TOTAL COUNTRIES

South America

Australia, New Zealand

& Oceania

Western Europe

Nordics

Central America,

Mexico & theCaribbean

AsiaEastern

Europe & Russia

North America

Africa

49%

37%

29%

25%

20%

19%

18%

17%

15%

14%

12%

10%

10%

8%

17%

62%

39%

37%

33%

37%

30%

24%

22%

29%

14%

22%

23%

11%

7%

11%

54%

32%

25%

21%

16%

16%

27%

18%

24%

13%

13%

11%

12%

10%

16%

47%

40%

27%

23%

16%

13%

15%

15%

13%

14%

10%

10%

10%

7%

18%

35%

32%

14%

9%

5%

14%

8%

8%

2%

5%

5%

5%

5%

3%

29%

48%

40%

42%

28%

35%

47%

27%

27%

24%

20%

15%

20%

13%

10%

10%

61%

35%

44%

29%

34%

35%

26%

39%

14%

30%

29%

26%

10%

12%

8%

55%

23%

45%

29%

16%

20%

23%

15%

11%

23%

11%

6%

5%

6%

14%

45%

33%

27%

28%

25%

27%

20%

17%

16%

12%

12%

5%

9%

9%

21%

59%

47%

25%

22%

44%

34%

31%

56%

19%

22%

25%

9%

16%

19%

6%

NQ14 During the coronavirus outbreak, what continued professional education did you receive / attend?

61

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USEFULNESS OF CPD FORMAT BY COUNTRYWebinars are typically seen as one of the most useful formats of delivery in most countries. There is a strong preference towards pre-recorded webinars rather than live ones, to allow for fitting it in around busy schedules.

62

9 12 1118

10 13 15 1018

12 12 12 13 9 11 11

2328 27 18

21 21 18 2820

24 24 20 1918

24 23

2722

17 20 22 21 2122 27

19 22 27 30

2525 22

17 1513 16 17 19 13

1315

1518 13 10

1514

15

11 913 12 14 12

119

711

9 14 1315

11 12

6 77 9 8 9

9 76

8 7 9 6 9 6 7

5 7 9 6 7 510 9 6 8 7 6

6 8 8 7

Argentina Australia Belgium Brazil Canada Colombia France Germany Italy Netherlands Poland Portugal Russia Spain UK USA

Face to face on site (e.g. training from sales representative) Attending events in person (e.g. conferences, webinars, workshops)Online webinars (pre-recorded) Online webinars (live)E-learning courses Other online sources (e.g. articles, case studies, news)Printed sources (e.g. publications, journals, trade magazines) None of these

NQ15 Below is a list of potential sources you could find useful to access as part of ongoing training for your CPD. Please distribute 100 points across them to indicate how useful they are for you personally?N.B. Only countries where n > 30 displayed

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CHAPTER 06

LOOKING TOWARDS THE FUTURE

WWW.CM-RESEARCH.COM

VETSSURVEY 2020 PART 1: COVID-19 IMPACT ON THE VETERINARY MARKET

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In this final section we now instead turn our eyes towards the future. How do veterinary professionals feel about the future? Will we soon see an end to the pandemic? And how has this past year affected individual career aspirations and clinic staffing plans?

FUTURELooking towards theCHAPTER 04

VETSSURVEY 2020 PART 1: COVID-19 IMPACT ON THE VETERINARY MARKET

Page 65: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

WHAT NEXT – IS THE END OF THE PANDEMIC IN SIGHT?Veterinarians in Eastern Europe the most pessimistic about the future whiles those in Australia and New Zealand the most optimistic. Overall vets globally feeling they are still in the middle of the COVID-19 pandemic.

65How would you describe the Covid-19 situation in your country?

35%

22%

5%

39%

17%25%

17%

59%

41%

13%

54%

53%

20%

59%

70%67%

53%

32%

52%

34%

9%

23%

67%

2%12%

9%

24%

9% 7%

53%

1% 1%8%

1% 1% 5% 1%

TOTALCOUNTRIES

South America Australia, NewZealand &Oceania

Western Europe Nordics Central America,Mexico & the

Caribbean

Asia Eastern Europe& Russia

North America Africa

It is going to get worse We are in the middle of it We are getting out of it It is now behind us

Page 66: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

PANDEMIC PERCEPTIONS BY COUNTRYPoland by far the most pessimistic country. Australia stand alone perceiving COVID is on it’s way out although Brazil and Russia are also optimistic.

66How would you describe the Covid-19 situation in your country?

79%

56% 53%47% 46% 44% 44% 42% 37% 33% 33% 31% 27%

20% 17% 16% 14%5%

21%

41% 46%47% 53%

49% 55% 57%

52%

35%

58% 65%65% 76%

70%79%

55%

21%

3% 5% 1% 7%2% 0%

11%

31%

10%4% 7% 2%

10%3%

29%

69%

1% 2% 1% 2% 3% 1% 2% 6%

Poland Spain Portugal Argentina UK USA Belgium Netherlands Colombia Russia Mexico Italy Canada Germany Indonesia France Brazil Australia

It is going to get worse We are in the middle of it We are getting out of it It is now behind us

Page 67: CORONA VIRUS TRACKER WAVE 5 C VID-19 VETSSURVEY 2020 …

I would like to remain an employed vet

I would like to become an owner / partner

I would like to leave the profession

I would like to attain further qualifications / invest more time in research

I am going to retire soon

I would like to reduce hours / work part-time / become freelancer/locum

Unsure

Other

FUTURE CAREER ASPIRATIONS – BY REGIONWhile most respondents aspire to continue being employed vets, as many as 27% intend to reduce their hours or become freelancers/locum in the future.

37%

11%

9%

22%

9%

27%

13%

6%

TOTAL COUNTRIES

South AmericaAustralia, New

Zealand & Oceania

Western Europe

Nordics

Central America,

Mexico & theCaribbean

AsiaEastern

Europe & Russia

North America

VS8 Considering the pandemic and its effect, what are your long-term career aspirations?

41%

15%

8%

47%

5%

31%

7%

3%

39%

14%

10%

16%

11%

32%

11%

9%

35%

8%

9%

20%

10%

26%

13%

7%

35%

10%

7%

27%

10%

27%

15%

10%

35%

9%

8%

34%

8%

23%

18%

5%

29%

23%

5%

29%

8%

26%

15%

6%

44%

23%

7%

36%

2%

18%

10%

3%

42%

13%

9%

11%

8%

28%

15%

4%

67

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33% 31%

12% 14%17% 17%10% 6%6%

14%9%

5%

15%

57%

15% 18%9%

2%

19%14%

27%

38%30%

24%19%

10%15%

24%

Canada Colombia France Germany

27%

39%

15%

46%

12% 15%

2%

15%

2%10%

0%8%

37%

16%20%

48%

15% 11% 12%2%

44%

30%25% 27%

10% 11%19%

6%

Argentina Australia Belgium Brazil

I would like to remain an employed vet I would like to become an owner / partnerI would like to leave the profession I would like to attain further qualifications / invest more time in researchI am going to retire soon I would like to reduce hours / work part-time / become freelancer/locumUnsure

FUTURE CAREER ASPIRATIONS – BY COUNTRYSouth American countries have a higher proportion of veterinarians who want to attend further qualifications or move more towards research.

68

VS8 Considering the pandemic and its effect, what are your long-term career aspirations?N.B. Only countries where n > 30 displayed

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66%

41% 42% 47%

7% 4%

25%

10%8% 6%11%

17%20%15%

41% 38%

6%13%

3% 2%

18% 22%14%

37%

6%15% 12%

3%

Italy Netherlands Poland Portugal

I would like to remain an employed vet I would like to become an owner / partnerI would like to leave the profession I would like to attain further qualifications / invest more time in researchI am going to retire soon I would like to reduce hours / work part-time / become freelancer/locumUnsure

59%

49%

35%44%

23%

7% 9% 13%7% 10% 11% 10%

32%

18%23%

11%

0%6% 9% 8%

14%

23%28% 28%

2%8%

14% 14%

Russia Spain UK USA

FUTURE CAREER ASPIRATIONS – BY COUNTRYPortuguese veterinarians meanwhile are the most dissatisfied overall, with 17% reporting they want to leave the profession.

69

VS8 Considering the pandemic and its effect, what are your long-term career aspirations?N.B. Only countries where n > 30 displayed

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PLANNED RECRUITMENT BY REGION48% of clinics globally claim to be doing ok, with no plans for future recruitment. Australia/New Zealand Oceania and North America stand out as regions with the most positive outlook, with 1 in 2 clinics having expansion plans.

70

VS2 Where do you place your practice on the following scale?

31%19%

54%

26% 30%

15%

29%22%

52%

0%

48%

48%

39%

52%52%

51%

41%49%

39%

62%

16%

22%

7%

18% 15%

28% 21%25%

8%

28%

3%6%

0% 3% 2%0% 7% 2% 1%

7%2% 5% 0% 1% 2% 6% 2% 2% 1% 3%

TOTALCOUNTRIES

South America Australia, NewZealand &Oceania

Western Europe Nordics Central America,Mexico & the

Caribbean

Asia Eastern Europe& Russia

North America Africa

We are expanding and plan to hire more staff We are doing OK, no plans for recruitment

We are struggling somewhat, but no plans yet to reduce staff We are struggling, and we plan to reduce staff

We are really struggling and may close the practice soon unless things pick up

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9%

50%

19%

21%

18%

13%

35%

53%

44%

41%

57%

54%

34%

59%

48%

38%

37%

6%

22%

20%

43%

22%

15%

7%

7%

3%

5%

3%

2%

1%

Italy

Netherlands

Poland

Portugal

Russia

Spain

UK

USA

PLANNED RECRUITMENT BY COUNTRY Netherlands too is reporting high levels of expansion plans, in contrast to its European neighbours who all have a more cautious outlook.

71

14%

57%

17%

20%

47%

16%

29%

18%

57%

37%

58%

48%

42%

47%

53%

67%

17%

5%

24%

21%

9%

33%

13%

13%

7%

7%

1%

2%

2%

1%

Argentina

Australia

Belgium

Brazil

Canada

Colombia

France

Germany

CTQ9: And which of these support types have you received, from any manufacturers and service providers? N.B. Only countries where n > 30 displayed

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73

WHO IS CM RESEARCH?

CM Research is a market research agency specialized in the veterinary and pet owner sector.

We run quantitative & qualitative, syndicated & ad-hoc, global & local projects for the world's largest animal health & pet care brands.

We own the largest independent veterinary panel, Vetspanel, with over 28,000 veterinary professionals across the world.

Our team brings together some of the market research industry’s top research professionals and animal health & veterinary marketing experts.

No one knows veterinarians better than we do

Established in 2010, a decade of getting to know veterinarians

Small animal, equine and other large animal professionals

…years of combined research experience

Concept database of over 350 new veterinary concepts

Present at industry conferences worldwide

Six office dogs, many home cats, some chickens

Panel of over 28,000 in 17 countries and growing!