Corona Social Media Analysis Q4 2015
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Transcript of Corona Social Media Analysis Q4 2015
![Page 1: Corona Social Media Analysis Q4 2015](https://reader034.fdocuments.in/reader034/viewer/2022042723/5875c9661a28ab33128b6f7d/html5/thumbnails/1.jpg)
Coronaon Social MediaOct 01 2015 - Dec 31 2015
Cover Image Courtesy of Corona Twitter
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Corona: Social Media Report
This report looks at how
Coronaperformed on social media between
October 1st – December 31st, 2015
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Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your FreeSocial Media Report Now
![Page 4: Corona Social Media Analysis Q4 2015](https://reader034.fdocuments.in/reader034/viewer/2022042723/5875c9661a28ab33128b6f7d/html5/thumbnails/4.jpg)
Analysis of
CoronaFacebook Page
Oct 01, 2015 - Dec 31, 2015
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Brand Overview
FANS COUNTRY DEMOGRAPHICS
8,011,226 Worldwide Mostly Older, Male and Attached.
Corona
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Engagement Score Total Fan Posts
4 73
Total Posts General Sentiment
21 Neutral
Total Likes
1,362
Total Comments
41
Total Shares
129
BRAND POSTS FAN POSTS
Brand Overview
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0K
1,000K
2,000K
3,000K
4,000K
5,000K
6,000K
7,000K
8,000K
9,000K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
8,011,226
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Community Analysis
Corona fans are mostly Older, Male and Attached.
Fan Demographics
54%
46%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
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0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
FindYourBeach 19
Good waves 2
great crowd 2
BottlesEyeView 2
calm 1
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Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25
0 1 2 3 4 5
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 2 4 6 8 10
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
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Top Keywords Used Frequency
Corona 36
Cerveza 6
Corona y 4
los Vicious Music 3
Tequila 3
User Posts
0
1
2
3
4
5
6
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
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Campaign Intel
0 5 10 15 20 25
0 2 4 6 8 10 12
#PostsFromParadise
#BottlesEyeView
#FindYourBeach
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of BMW campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed
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Analysis of
Corona Twitter Account
Oct 01, 2015 - Dec 31, 2015
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Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
12,380 1,270 11.43% Worldwide
corona ww@corona
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Engagement Score
599
Total Proactive Tweets
15
Favorites Total
346
Total Mention
4,368
Total Retweets
203
Most Engaging
#FindYourBeach
Most Recent
#PostsFromParadise
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
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10K
11K
11K
12K
12K
13K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
12,380
New Followers
1,270
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1K
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
1,057
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Engagement
0
250
500
750
1,000
corona ww had an average engagement score of 599 and a highest of 940.
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The sun sets, the surf starts.
#FindYourBeach
http://t.co/3tpUPf4I7i
03-Oct-15, Sat 03:31PM
ENGMT. FAV. REPLIES RETWEETS
940 50 1 43
Top Engaging Tweets
Stare into the sea more often.
#FindYourBeach
https://t.co/cX2pj1HlOd
Soak it in. #FindYourBeach
http://t.co/2uuRkqjSTH
23-Nov-15, Mon 11:13AM
ENGMT. FAV. REPLIES RETWEETS
789 38 3 23
18-Oct-15, Sun 12:30PM
ENGMT. FAV. REPLIES RETWEETS
741 27 0 21
NO IMAGE NO IMAGE NO IMAGE
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Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 2 4 6 8 10 12 14 16
0 100 200 300 400 500 600 700
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
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0 2 4 6 8 10 12 14 16
0 100 200 300 400 500 600 700 800
#findyourbeach*
#vegas*
#coronacapital15*
#cajun*
#angus*
#bayou*
#coronafootballsweeps*
#mesacaunasonrisa*
#corona*
#coronasinfronteras*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
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0
50
100
150
200
250
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
findyourbeach vegas coronacapital15 cajun angus
Spread of Hashtags by day
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Total number of Retweets : 203
-10
0
10
20
30
40
50
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
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Total number of Mentions: 4,368
-20
0
20
40
60
80
100
120
140
160
180
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
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Influencers
Name Followers Tweets
CNNMoney 1,201,727 1
Agenzia ANSA 652,879 1
El Financiero 559,800 1
Corona México 487,171 2
Nikhil Chinapa 478,728 1
TOP 5 INFLUENCERS
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Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your FreeSocial Media Report Now