Closed Loop Marketing: Effective Strategies to Bring Together Sales & Marketing - Bernie Borges
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
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Contact Information: www.cornerstonetitle .biz Like us on Facebook Follow us on Twitter Mary Howard - Linked In Tom Howard – LinkedI n
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18-Oct-2014 -
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Real Estate
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This slide deck is from a seminar hosted by CornerStone Title for the Bradenton and Sarasota real estate community. The seminar was entitled "Social Media: How to Build Your Business Through Your Personal Brand" and was presented by Bernie Borges, CEO of Find and Convert and author of Marketing 2.0. The seminar focused on the variety of social media platforms available to real estate professionals and the importance of "content" and "personal brand".
Transcript of Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
Slide 1
Contact Information:
www.cornerstonetitle.bizLike us on FacebookFollow us on TwitterMary Howard - LinkedInTom Howard LinkedIn
Social Media is Still a Frontier 3 Stages of the Social Media ROI Cycle
http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106http://mashable.com/2011/03/03/social-media-roi-cycle/ 3Stage 1: Launch
50% of businesseshttp://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106Stage 2: Management
40% of businesseshttp://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106Stage 3: Optimization
10% of businesseshttp://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106Adopting Social Media StrategiesAt Least One Full-Time Employee Dedicated To Social-Media StrategyMeasuring ROIFully Developed StrategyHave a Social Media PolicySocial Media Championed by Highest Leadership
Heidi Cohen|April 18, 2011 http://www.clickz.com/clickz/column/2043696/forget-social-media-roi http://www.clickz.com/clickz/column/2043696/forget-social-media-roi7Benefits of Social Media StrategiesSocial Media Examiner Social Media Industry Report |April 2012 http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf?9d7bd4 i
http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf?9d7bd48Are You a Digital Immigrant or Native?
Why is it called Social Media?
relationshipsA Little History
2000 to 201012
1990 to 1999
Traditional vs InternetOutbound MarketingInbound Marketing13
Buyers Have Many Filters14
Must Be (Get) in Your DNA
Integrate Social Media into Your Cultural DNA
Social MediaPublishLike StreamPublishShareSocial Net-worksDiscussMicro-blogMMOSocial Apps / GamesLive CastVirtual Worlds
Social Media Today
There Are Many Qualitative BenefitsLoyaltyTrustPassionInteractionBrand AwarenessButhow do they impact the bottom line???Truths76% of people think advertisers LIEMost Trusted ReferralsRecommendations from friendsOther peoples opinions onlineCompany websitesEditorial content Brand SponsorshipsNew Marketing Paradigma Mindset Shift21
Relationship / EngagementContent StrategyContent Strategy22What is Content Marketing?http://en.wikipedia.org/wiki/Content_marketing
Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.[1]23
What is Content Marketing?24
What is Content Marketing?25
It is Your FoundationThree Types of Media
It Is How Your Content Reach Spreads Across the WebLife Cycle of a Content Event http://www.findandconvert.com/blog/2011/11-sales-attributes-of-a-linkedin-company-page/
And Why a Diversified Social Media Strategy is Importanthttp://www.findandconvert.com/blog/2011/11-sales-attributes-of-a-linkedin-company-page/
Over 19% of traffic from social media
blogGoogle+twitterFacebookYouTubeInstagramFourSquareLinkedInPinterest315 Step Social Media PlanDevelop Your Personal BrandFor What Do You Want to Be Known?Give yourself permissionBe who you aspire to beSharing is not boastingProactively promote othersBecome a mini-rock star*
Build your brand and expand your career33
http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
*As a result of your great content and engagement!
Main point: Most people have some understanding of personal brand but most dont take action. These 6 guidelines can jump start a personal brand career initiative. 33Two Or More Content AssetsChris Griffith A column in Naplesnews.com Slideshare presentations
Main point: commit to at least 2 content assets. Content samples include: podcast, blog, book, video, e-books, newsletter. In the example shown, Christopher Penn has a podcast and a blog/newsletter. He is active on the speaking circuit and just launched his first book. Even if he lost his job at WhatCounts, his personal brand will glide him with ease to his next career step. 34Be a Stalker
Main point: The word stalker is sensationalism used for attention grabbing purposes. Regularly hang out with other peoples content that interests you. Look for authentic ways to engage with them in relevant, meaningful ways. Glean ideas from their content and create content with your voice that offers another perspective, even a contrarian perspective. Dont hesitate to create controversy. Visit blogs pertaining to your interest and leave comments. Seek to build relationships with the people that also comment on these blogs, especially other stalkers like you. 35Be a Story Teller
Main point: When Andrew Davis spoke about the many ways meat loaf is found online, he told a story that had the audience in stitches. The audience will remember his primary point and him because he told an entertaining story. Derek Sivvers uses an animated video to tell a story about a small business owner devastated by a clients harsh email to illustrate the point that digital communication is sent between real people and often what is sent online wouldnt be said in person. People inherently remember and enjoy stories. Produce content that tells a story to get noticed and be remembered. 36Be a NetworkerFacebookTwitterPinterestLinkedInInstagramFoursquareYouTube
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Personal ProfileBe humanShare photosTag company pages you followFacebookBusiness PagePost updates with links to articlesTag company pages you followTag people selectively
Personal or Branded or BothTweet dailyUse hashtagsTwitterPersonal or Branded or BothTweet dailyUse hashtags
Take pictures with your mobile device. Upload to Instagram Add a caption about each picture Share pictures on Twitter or Facebook Visit your Instagram stream to see if others have liked or commented on your pictures Follow and engage with other people on Instagram
Organize your photos into collages Download Pic Stitch (free app) for iPhone Download Photo Grid (free app) for Android Create collages Share pictures on Twitter or Facebook
Your Contents PurposeUnderstand Your Target Audience
Focus your content on themEmpathize With Wants and Needs
Content Platforms
Search
Be A Magnet51
Personal Branding Career Benefits
Your Name HereMain point: Using the guiding principles in this presentation you can stand out from the crowd, climb the ladder in your career, and build your personal brand to fast track your career. 52Bernie Borges [email protected] ext. 1001Websites: http://www.findandconvert.comhttp://www.bernieborges.com Blogs: http://www.findandconvert.com/bloghttp://www.bernieborges.com/blog Twitter: http://twitter.com/berniebay LinkedIn: http://www.linkedin.com/in/bernieborgesMarketing 2.0http://www.amazon.com/exec/obidos/ASIN/1604942886
http://www.amazon.com/exec/obidos/ASIN/1604942886http://www.wheatmark.com/merchant2/merchant.mvc?Screen=PROD&Store_Code=BS&Product_Code=9781604942880
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