Cornell Social Media Series: Week Two
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What platforms should I be on? WEEK TWO:
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Transcript of Cornell Social Media Series: Week Two
What platforms should I be on? WEEK TWO:
There are hundreds of social media platforms being used in
the world today.
So, how do you know which one is right
for your business?
Here at Cornell, we’ve decided to focus on
Facebook and LinkedIn.
Facebook is more casual and fun, so we use it to get in touch with our
end-users and post content that our dealers can share on their pages.
LinkedIn is more of a professional platform, so we use it to discuss
industry topics and to engage with building professionals
and architects.
You can determine which platform is right for your
company.
Start by asking yourself and your team…
Do I have a collection of product photos that would appeal to my end-users?
Do I have useful “how-to” tips to share with
my customers?
Do we need an outlet for sharing product updates
and promotions?
Do we like to show off our employees’ achievements?
If you answered yes to any of these questions, you should know…
is a great place for sharing this type of content!
is the #1 Social Media platform used for business.
Facebook has over 1.35 billion monthly active users
This includes architects, general contractors,
building owners and end-users!
Users are liking photos, videos, product updates and engaging content.
4.5 billion likes are generated on Facebook every single
day!
With more than 1.5 million active advertisers on Facebook...
With more than 1.5 million active advertisers on Facebook...
There is plenty of room for us
“door people” to be heard!
Still not sure it’s right for your business?
Go on Facebook and look up your competitors.
Go on Facebook and look up your competitors.
We bet you’ll find them there,
with lots of potential customers, too.
Chances are, YOU already have an audience on Facebook,
ready to engage with you and not your competitors!
Another social media platform we think would be great for
your business is..
LinkedIn!
LinkedIn is a “business-oriented” social media networking service.
LinkedIn is a great place for sharing…
Become a “thought leader.”
Share articles relating to your field and encourage discussion.
Articles on Industry Topics
Company Achievements
Establish a page for your company to exist in the “virtual world” to show off your successes and accomplishments.
Job Openings
Encourage talented professionals from all over the world to
work for YOU!
Help Your Company’s
Search Ranking
Google searches for LinkedIn and Facebook pages, so this helps your company be found in a search above others!
You should now have an idea of what these
platforms have to offer for your business.
So, let’s recap. You can use these platforms to…
Help your company’s search ranking
Help your company’s search ranking
Post job openings Post product photos
and “how-to’s”
Share and discuss articles on industry topics
Share product updates and promotions
Broadcast your company’s accomplishments
Celebrate employee achievements
Engage with your customers Engage with your customers
Ready to get started?
We are here to help!
We are here to help!
Next week we’ll talk you through how to get started with a company Facebook
or LinkedIn page.
Stay tuned for more of our social media series:
WEEK 3 How do I get started with a company Facebook or LinkedIn page?
WEEK 4 Is there a security risk?
What if someone starts posting bad things about my company?
WEEK 5 How can Cornell’s social media efforts benefit me?
![Hakim Weatherspoon CS 3410 Computer Science Cornell ......Hakim Weatherspoon CS 3410 Computer Science Cornell University [Weatherspoon, Bala, Bracy, and Sirer] •Prelim next week](https://static.fdocuments.in/doc/165x107/600d7def4f889c31684e3fe8/hakim-weatherspoon-cs-3410-computer-science-cornell-hakim-weatherspoon-cs.jpg)
