YOU ARE NOT UNIQUEso you must be better

WHO IS YOUR CUSTOMER?why are they loyal to you?

Communicate Who You Are + To The Right Customers Clearly = Marketing

Finding Your VoiceActivity #1

Give Me 10 Words• Knowledgeable

!• Creative

!!!• Friendly (Best Case Scenario vs. Reality)

!!

• Expert

DESCRIBE YOUR STAFF & STORE

!• Opinionated

!• Multi-Talented

• Passionate

• More house bands per square foot

!• Problem-Solvers

• Talented Technicians

!• Experienced

• Pro

• Authority

10 Words• Original

• Opinionated

• Creative

• Iconoclastic

• Independent

• Passionate

• Talented

• Informed

• Experienced

• Eclectic

WHAT’S YOUR WORD LIST?

Is your store…• Urban?

• Country?

• Fun or Funny?

• High Tech?

• Serious?

• What age group are you

targeting?

• What ethnicity?

WHAT’S YOUR ATTITUDE?

DISPLAY SIGNAGEActivity #2

POWER!Laugh in the Face of Dead Batteries You’ll Always Be Prepared for the Charge

!POWER!Don’t say we didn’t warn you. We always carry extra juice.

!FLASH DRIVES!Thumb drives, keychain drives, jump drives–whatever.Stick them in your USB port.

CATEGORY SIGNAGE

Portable External Hard Drives for Mac Backup • 500GB Capacity

!• USB 3.0 & FireWire Ports

!• Portable

#1 FEATURES

!• Room for 142,000 Selfies

!• Connects to Any Mac

!• Backup anywhere, no power

outlet required

WD My Passport Pro With a revolutionary design that includes an integrated Thunderbolt cable WD’s My Passport Pro provides both power and performance. This portable RAID hard drive is ideal for creative professionals in the field. When high-performance digital storage is critical to get the job done, this high capacity dual-drive boasts speeds as fast as 233 MB/s for HD video, user-selectable RAID configurations and a never before seen compact all-aluminum design.

What makes you different?• We’ve got a large selection

• Meh. How about curated selection?

• We only carry Mac compatible drives

• We’ve tested all the drives we carry

• We’ve been helping people backup their Macs since 1987

#2 WHY YOU

Plus “Call To Action”• Backing up is a good habit

• There are two types of people in this world, those that have lost data

and those that will.

• Your warranty doesn’t protect your data

• Data recovery is really expensive

• Someone cries in our store every day about their lost graduate thesis

• Buy it / Get it / Own it

• Learn More / Find Out

#3 WHY NOW?

WHAT, WHY, WHY NOW?

#4 PUT IT ALL TOGETHER

We have a great selection of external hard drives of all sizes that work with your Mac. These drives are portable but powerful and fit in your pocket.

Don’t sound like anyone else…

#5 REDRAFT FOR VOICE

Backup Before You Pass GoThese hard drives are powerful & portable with lots of space to protect all your files.

#6 CUT TRANSITION WORDSBackup Before You Pass GoThese hard drives are powerful & portable with lots of space to

protect all your files.

!Backup Before You Pass GoProtecting your baby photos one bit at a time—ask us how.

!Backup Before You Pass GoProtecting your vacation photos one bit at a time—ask us how.

Do you sound like anyone else?• An external hard drive allows you to clone your data so you have

two copies of all your files.

• Everything you love in two places at once—external storage keeps

your digital life running no matter what happens IRL.

• Leave no file behind.Capacious, powerful, portable, pocket drives.

#5 STYLE, ALLITERATION, SENTENCE STRUCTURE

WEKNOWSTORAGE

Hard Drives. Just like life, it’s not

simply about size or speed. It can also

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cost of power. Bigger isn’t always better.

So stick with us, and we’ll give

you the skinny on precisely

the right device to save

your creative bacon,

protect your wedding

pictures, or deliver

your assets to a

client across town.

At Tekserve, we

know stuff. Come

in and let us show

you what we know

about Storage.

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Tim: SMB Specialist, Tekserver

WEKNOWSTORAGE

Hard Drives. Just like life, it’s not

simply about size or speed. It can also

EH�DERXW�VHFXULW\��ñH[LELOLW\��VW\OH��DQG�

cost of power. Bigger isn’t always better.

So stick with us, and we’ll give

you the skinny on precisely

the right device to save

your creative bacon,

protect your wedding

pictures, or deliver

your assets to a

client across town.

At Tekserve, we

know stuff. Come

in and let us show

you what we know

about Storage.

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Tim: SMB Specialist, Tekserver

Don’t Look Like ANYONE Else• Create Guidelines For Your

Brand

• Colors

• Logos

• Fonts

• Graphics

• Hire the Best Graphic Designer

You Can Afford

BRANDING

I do speaking & consulting!jaz@jazminhupp.com @jazminhupp jazminhupp.com