Copywriting and Web Ministry

CARIBBEAN SCHOOL FOR CATHOLIC COMMUNICATIONS

NEW MEDIA WORKSHOP 2012

What is copywriting?

Copywriting is in the first instance the

creative process of conceptualising

advertisements and marketing devices

such as events and other platforms

promoting brands or services.

http://www.copywriters.co.za/what-is-copywriting.html

St. Anthony’s R.C. Parish,

Erin

In order to illustrate the “do not's” of

copywriting, this presentation opted to

use the parish website of St. Anthony’s

in Erin. Their website demonstrates

what can go wrong when copywriting is

not effectively done.

Background draws attention to one area on

page; colours (text & background) are too

similar

Font is hard on the eyes: too

small and wrong style

Colour Scheme is too bright and

clashes with the background image

FACEBOOK

Plugin

not attractive

and

captivating

Homepage is

too wordy

and the

layout is

busy

There is a need for better graphics

and graphic transitions

Needs interaction; better placement

of social media links

White space should be better managed

Other Problems

• Social Media Links need to be located

at a different point on the website;

• The language used does not capture

the audience and headlines are not

catchy;

• Information under tabs need to reflect

topic .

St. Peter’s R.C. Parish,

Pointe-A-Pierre

To illustrate how to effectively

copywrite on your website, this

presentation used St. Peter’s parish to

show how copywriting is important in

the presentation of your website.

Make your text links look the same

Page title - first thing that any visitor will

see , so it should be innovative

Head tags – must relate to specific

subjects within your site

Use bulleting, numbering, emboldened

text to break up large chunks of

information

Use plenty of subheads to lead your visitor

through the key points

FACEBOOK Plugin is

Attractive, neat and captivating

Now that you know how to

effectively copywrite, visit CSCC’s

fan page on FACEBOOK

(https://www.facebook.com/cscctt) and

leave a comment.

https://www.facebook.com/cscctt

Copywriting and Web Ministry

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Transcript of Copywriting and Web Ministry