Nobody cites your work: copyright licensing and public engagement
Copyright Licensing
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Copyright Licensing Sandeep Hegde M., www.bananaip.com 15/06/2022 1 Copyright- BananaIP, 2012
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Copyright Licensing
Transcript of Copyright Licensing
11/04/2023 1
Copyright Licensing
Sandeep Hegde M.,
www.bananaip.com
Copyright- BananaIP, 2012
11/04/2023 2
Licensing Fundas!
• Parties- Licensor and Licensee(and Facilitator)
• Licensed Property
• Permission to exploit certain rights
• For a Fixed Period
• No transfer of Ownership
11/04/2023 3
Licensing Opportunities
Copyright Owner
Television Channels
Merchandising
Home Entertainment
Theatrical VOD and Airborne
Internet/MobileDigital
In Film/Out Film Branding
Remake Rights
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Television Licensing
GEC• Audio• Audio-Visual
Music• Audio Visual
News• Audio-visual• Audio
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Platforms of Exploitation
• Pay TV- Satellite, Cable, Terrestrial• FTA TV- Satellite, Cable, Terrestrial• Local Cable TV• (S/I) VOD- Satellite, Cable, DTH, Internet• Pay Per View• Internet• Mobile• Linear/ Non-Linear• Websites, YouTube and others
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Agreement Clauses
• Clearly define– Licensed Products– Programs– Platforms– Term– Territory
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Agreement Clauses
Grant of License
– Nature of License
– Restrictions on grant
– YouTube Rights
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Agreement Clauses
• Consideration– Fixed Fee–Minimum Guarantee– Running Royalty– Combination of the above
• Logs and Reports• Payment Schedule• Audit Clause
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Agreement Clauses
• Term, Termination and Renewal– Term– Termination• By Mutual Consent• By Breach- Unilateral• By Convenience
– Renewal– Post Termination Obligations
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Agreement Clauses
• Warranties• Indemnity- Liquidated Damages• Intellectual Property• Confidentiality• Dispute Resolution• Miscellaneous Clauses
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Digital Exploitation
• Full Film/Program, Video Songs/Clips, Audio Songs/Clips, Images
• Internet and Mobile
• Distribution; Derivative Works- ringtones, wallpapers, games; Streaming; VOD; Rental
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Merchandising
• In Film/Out Film Branding
• Direct Merchandising
• Cobranded Merchandising
• Publishing
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Crucial Points
• Licensed Materials and Licensed Products
• Royalty on Gross/Net Sales• Development, Quality Control• Marking and Notices• Confidentiality• Intellectual Property• Non-Compete
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Brand Merchandising
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Advantages
• Better Brand Visibility
• Promotion and Marketing
• Protection Strategies
• Royalties
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Be Mindful of the Following..
• Restrict the Rights
• Manner of Usage
• Strict Quality Control
• No Transfer of IP
• Registration
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Some Useful Forums• Licensing Industry Merchandisers’
Association (LIMA)- http://www.licensing.org/
• FICCI Frames- http://www.ficci-frames.com/
• Licensing Executives Society- http://www.lesi.org/
11/04/2023 18
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