Copyright by Paradigm Publishing, Inc. INTRODUCTION TO BUSINESS CHAPTER 13 Distributing Products.
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Transcript of Copyright by Paradigm Publishing, Inc. INTRODUCTION TO BUSINESS CHAPTER 13 Distributing Products.
Copyright by Paradigm Publishing, Inc.
INTRODUCTION TO BUSINESS
CHAPTER 13
Distributing Products
Midterm
Average: 83% Range: 90-100 (2) – 13 80-90 - 9 70-80 - 6 below - 5
Office Hours tomorrow 10-noon SBA 434
Marketing Plan
Outline – more depth Target Market (Be specific: research and
cite) Promotional Budget Library : Citations (8-10 MLA) Professionalism (detail and grammar) DUE???? Group Evaluation – one sheet, you average
yourselves, build consensus, add comments. Sample with comments
Copyright by Paradigm Publishing, Inc.
Channels of Distribution
Direct channel: producer of a product deals directly with customers.
One-Level Channel: one marketing intermediary is between the producer and the customer.
Two-Level Channel: two marketing intermediaries are between the producer and the customer.
Comparison of Common Distribution Systems
Copyright by Paradigm Publishing, Inc.
Copyright by Paradigm Publishing, Inc.
Channels of Distribution
Factors that Determine the Optimal Channel of Distribution Ease of Transporting Degree of Standardization Internet Orders
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Selecting the Degree of Market Coverage
Market Coverage: the degree of product distribution among outlets.
1.Intensive Distribution: the distribution of a product
across most or all possible outlets.2.Selective Distribution: the distribution of a product
through selected outlets.
3.Exclusive Distribution: the distribution of a product through only one or a few outlets.
Alternative Degrees of Market Coverage
Copyright by Paradigm Publishing, Inc.
Copyright by Paradigm Publishing, Inc.
Selecting the Transportation Used to Distribute Products Truck Rail Air Water Pipeline Additional Transportation Decisions
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How to Accelerate the Distribution Process
Streamline the Channels of Distribution Use of the Internet for Distribution Integrate the Production and Distribution
Processes
Background on Wholesalers
For a manufacturer, one benefit of using a wholesaler is that the wholesaler may be willing to store large inventories in its warehouse. Consequently, the manufacturer does not have to worry about storage.
Copyright by Paradigm Publishing, Inc.
Copyright by Paradigm Publishing, Inc.
Background on Wholesalers
How Wholesalers Serve Retailers Warehousing Promotion Displays Credit Information
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Vertical Channel Integration
Vertical Channel Integration: two or more levels of distribution are managed by a single firm.
Vertical Channel Integration by Manufacturers
Vertical Channel Integration by Retailers