Alex Terpstra, CEO Civolution 19 June 2012

Copyr ight & Technology: London 2012

Creating a content-aware digital media ecosystem

In today’s and tomorrow’s fragmented and increasingly virtual digital media world, effective monetization of content relies on a content-aware eco system

Today, major stakeholders use Content Identification solutions divided over three main segments:

Media Protection

Media Intelligence

Media Interaction

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Content Identification Technologies (1)

Watermarking

Embedding a unique identifier in audio and/or video, imperceptible to the human ear and eye, but can be detected by special software tools.

Watermarks make each content copy unique when embedding unique data, allowing to track unique content copies or the source of (illegal) content copies.

detection Unique watermark

Media content

Insertion of unique ID tag to individual pieces of content

Distribution

Usage Re-distribution

WM

Metadata

Content Identification Technologies (2)

Fingerprinting

Identifying content by extracting unique features from audio and/or video, which are compared with features previously stored in a database

Fingerprints give content assets and copies thereof a unique identity, allowing efficient high volume and real-time identification of content assets and copies thereof.

Metadata database

Asset registration

Distribution Media content Distributed media content

Identification of fingerprints Nbr. 6538964212556…. Comparison and matching

of fingerprints against fingerprints stored into the database

Pre-Release: Protects post-production, screeners, distribution and content repurposing.

Digital Cinema: Watermarking to make in-theatre camcorder copies traceable.

Pay TV: Consumer-level watermarking to enable Premium Video on Demand.

Online Media Delivery: Transactional watermarking for online B2B and B2C applications.

Forensic watermarking

Web search/filtering

Content Identification to filter videos from being uploaded to User Generated Content websites.

Content Identification to identify illegal use of content on websites to trigger Takedown notices or Graduated Response actions.

Media Protection – application examples

Copy protection

Watermarking-based ‘Play Control’ function on Blu-Ray disk players.

Media monitoring & reporting

TV monitoring: Monitoring broadcast TV content to enable content owners to determine precisely when, where and how their content is being aired around the world

Radio monitoring: Music monitoring on radio stations for reporting to rights collection agencies

Internet monitoring: Automated monitoring of Internet distribution of (live) media content.

Audience measurement

Fingerprinting (matching) allows for automated measurement of content consumption. Watermarking (coding) allows for more accurate measurement including source and distribution path. Using audio, both for TV and Radio measurement.

Media Intelligence – application examples

Automatic Content Recognition (ACR)

Music ID: Identify music through a smartphone app taking a sample and match its fingerprint.

Content discovery: Trigger user experiences and other content through content identification

2nd Screen: Synchronize 2nd screens to TV or radio content, live, on-demand or recorded.

Smart TV: Make connected TV’s content-aware and enable new monetization models.

Smart services: Drive content-triggered functionality on connected devices, such as synced ads.

Media Interaction – application examples

www.civolution.com Twitter: @Civolution @ADTerpstra

Solutions for content identification and value creation