Copyright 2016. TV FOURTH QUARTER AD SPEND WAS STRONG · energetic team player who has the desire...
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DIGITAL CONTINUED DOUBLE-DIGIT GROWTH We reported last week (1/21) on the preliminary December numbers from Standard Media Index (SMI). Now the final tally is in and the month was even a little bit better—cementing a strong fourth quarter. SMI says the total ad market was up 9% for December. Following two vibrant months in Q4, television ad volumes dipped 3% year-on-year in December. The decline was primarily caused by challenging ratings seen across many networks, and potentially affected by advertisers’ decision to “front-load” their spend at the beginning of the holiday season. The digital ad market jumped by 34% in December, continuing the strong growth seen throughout 2015. “Rising consumer confidence and a positive start to the new broadcast year delivered a strong fourth quarter, which lifted the total market into positive territory following a lackluster first nine months of the year,” said James Fennessy (pictured), SMI’s chief commercial officer. “The overall market results were definitely underpinned by excellent NFL ratings and the new dollars from fantasy leagues. On the downside, we see that soft ratings, especially in cable, combined with challenges around digital’s effectiveness causing concerns and this impacted December’s results.” With data representing 80% of national ad spend, SMI calculates that broadcast ad spend grew by 1% in December 2015 and cable shed 4% in a year-on-year comparison. Television delivered strong results for Q4; total bookings were up 9% YoY for the period. Broadcast rose by 13% compared to the same time last year and cable jumped by 8% on a YoY comparison. There was robust spending in the scatter and upfront markets, SMI reported. The markets closed out the fourth quarter with a 28% and 6% YoY increase respectively. A look at the top six broadcast TV networks showed that ad revenues increased by a combined 2% YoY in December. Ad revenues for the same group of networks ended the fourth quarter up by 14%, when compared to Q4 2014. Cable networks ESPN, AMC and Discovery Channel were standout performers in December, all attracting double- digit percentage increases in December. Other major cable networks fared less well due to poor ratings in the month which resulted in double-digit percentage declines for many of the leading networks. Continued on Page 3 ADVERTISER NEWS Glacier Restaurant Group has purchased Max & Erma’s from American Blue Ribbon Holdings. Nation’s Restaurant News says the buyer has plans to revitalize the struggling casual-dining chain. The sale news comes just a week after the seller said it closed 13 underperforming Max & Erma’s locations, leaving the chain with 51 units in 10 states, mostly in the Midwest. The chain had 106 locations as recently as 2008. Glacier, based in Whitefish, MT, owns four other restaurant concepts: MacKenzie River Pizza Grill & Pub, Ciao Mambo, Craggy Range Bar & Grill and Latitude 48……A U.S. Bankruptcy Court judge in Delaware has rejected a bid by founder Dov Charney— backed by a couple of big investors—to regain control of American Apparel. Instead, the judge approved a reorganization plan backed by current management to take the company private under the ownership of its major creditors……Procter & Gamble had another tough quarter, with sales down 9% to $16.9 billion. The packaged goods giant blamed foreign exchange rates, along with acquisitions and divestitures……Quarterly sales rose 4% for Coach, Inc. to $1.27 billion. North American Coach brand sales were down 7%, but grew 4% internationally……Starbucks is giving up on its effort to make Teavana “tea bars” as trendy as its coffee dispensaries. Starbucks, which bought Teavana in 2012 for $620 million, will continue to operate 350 shops selling tea and related appliances, but drop the tea bar concept, which sold brewed tea and food items to enjoy while sipping……The CEO calls 2015 a tough year, but off-road vehicle and motorcycle maker Polaris Industries reported full year 2015 sales up 5% to a record $4.72 billion. However, Q4 sales were down 13% to $1.11 billion as the warm weather kept a lid on interest in snowmobiles……Hyundai Motor Co. had record Q4 shipments of automobiles in the U.S., but incentives to lure Continued on Page 3 TV FOURTH QUARTER AD SPEND WAS STRONG www.spotsndots.com PDF/TXT newsletter Subscription: $325 per year Call toll free: 888-884-2630 This publication cannot be distributed beyond the office of its named subscriber. Send sales-related job listing to: [email protected] Copyright 2016. The Daily News of TV Sales Wednesday, January 27, 2016
Transcript of Copyright 2016. TV FOURTH QUARTER AD SPEND WAS STRONG · energetic team player who has the desire...
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DIGITAL CONTINUED DOUBLE-DIGIT GROWTH We reported last week (1/21) on the preliminary December numbers from Standard Media Index (SMI). Now the final tally is in and the month was even a little bit better—cementing a strong fourth quarter. SMI says the total ad market was up 9% for December. Following two vibrant months in Q4, television ad volumes dipped 3% year-on-year in December. The decline was primarily caused by challenging ratings seen across many networks, and potentially affected by advertisers’ decision to “front-load” their spend at the beginning of the holiday season. The digital ad market jumped by 34% in December, continuing the strong growth seen throughout 2015. “Rising consumer confidence and a positive start to the new broadcast year delivered a strong fourth quarter, which lifted the total market into positive territory following a lackluster first nine months of the year,” said James Fennessy (pictured), SMI’s chief commercial officer. “The overall market results were definitely underpinned by excellent NFL ratings and the new dollars from fantasy leagues. On the downside, we see that soft ratings, especially in cable, combined with challenges around digital’s effectiveness causing concerns and this impacted December’s results.” With data representing 80% of national ad spend, SMI calculates that broadcast ad spend grew by 1% in December 2015 and cable shed 4% in a year-on-year comparison. Television delivered strong results for Q4; total bookings were up 9% YoY for the period. Broadcast rose by 13% compared to the same time last year and cable jumped by 8% on a YoY comparison. There was robust spending in the scatter and upfront markets, SMI reported. The markets closed out the fourth quarter with a 28% and 6% YoY increase respectively. A look at the top six broadcast TV networks showed that ad revenues increased by a combined 2% YoY in December. Ad revenues for the same group of networks ended the fourth quarter up by 14%, when compared to Q4 2014. Cable networks ESPN, AMC and Discovery Channel were standout performers in December, all attracting double-digit percentage increases in December. Other major cable networks fared less well due to poor ratings in the month which resulted in double-digit percentage declines for many of the leading networks.Continued on Page 3
ADVERTISER NEWS Glacier Restaurant Group has purchased Max & Erma’s from American Blue Ribbon Holdings. Nation’s Restaurant News says the buyer has plans to revitalize the struggling casual-dining chain. The sale news comes just a week after the seller said it closed 13 underperforming Max & Erma’s locations, leaving the chain with 51 units in 10 states, mostly in the Midwest. The chain had 106 locations as recently as 2008. Glacier, based in Whitefish, MT, owns four other restaurant concepts: MacKenzie River
Pizza Grill & Pub, Ciao Mambo, Craggy Range Bar & Grill and Latitude 48……A U.S. Bankruptcy Court judge in Delaware has rejected a bid by founder Dov Charney—backed by a couple of big investors—to regain control of American Apparel. Instead, the judge approved a reorganization plan backed by current management to take the company private under the ownership of its major creditors……Procter & Gamble had another tough quarter, with sales down 9% to $16.9 billion. The packaged goods giant
blamed foreign exchange rates, along with acquisitions and divestitures……Quarterly sales rose 4% for Coach, Inc. to $1.27 billion. North American Coach brand sales were down 7%, but grew 4% internationally……Starbucks is giving up on its effort to make Teavana “tea bars” as trendy as its coffee dispensaries. Starbucks, which bought Teavana in 2012 for $620 million, will continue to operate 350 shops selling tea and related appliances, but drop the tea bar concept, which sold brewed tea and food items to enjoy while sipping……The CEO calls 2015 a tough year, but off-road vehicle and motorcycle maker Polaris Industries reported full year 2015 sales up 5% to a record $4.72 billion. However, Q4 sales were down 13% to $1.11 billion as the warm weather kept a lid on interest in snowmobiles……Hyundai Motor Co. had record Q4 shipments of automobiles in the U.S., but incentives to lure Continued on Page 3
TV FOURTH QUARTER AD SPEND WAS STRONG
www.spotsndots.comPDF/TXT newsletter
Subscription: $325 per yearCall toll free: 888-884-2630This publication cannot be
distributed beyond the officeof its named subscriber.
Send sales-related job listingto: [email protected]
Copyright 2016.The Daily News of TV Sales Wednesday, January 27, 2016
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The Daily News of TV Sales @ www.spotsndots.com
NETWORK NEWS Emmy Award winner Beau Bridges and New York Giants Pro Bowl wide receiver Odell Beckham Jr. will guest star in the CBS medical drama Code Black on Wednesday, February 10, at 10:00 pm (ET). In the episode, Bridges will appear as Pete Delaney, Beckham’s high school football coach, and Beckham will play himself……NBC Sports Group presents coverage of the 2016 ISU European Figure Skating Championships this week, beginning today on Universal HD and culminating Sunday, January 31, at 4:00 pm (ET) on NBC with the men’s and ladies’ free skates. NBC’s broadcast will be hosted by Johnny Weir, Tara Lipinski and Tanith White.
MONDAY RATINGS The premiere of the re-born X-Files put FOX on top in the young demo on Monday, while CBS, led by Scorpion, had the most viewers. According to the Nielsen Fast Nationals FOX had a primetime average 2.8 in Adults 18-49 and 5.1 in Households, with an average audience of 8.423 million viewers. ABC, with The Bachelor, was at 1.9 18-49, 4.3 HH and 6.463 million; CBS 1.7 18-49, 5.9 HH and 9.499 million; NBC 1.2 18-49, 2.3 HH and 3.775 million; Univision 0.7 18-49, 1.1 HH and 1.927 million; Telemundo 0.7 18-49, 1.1 HH and 1.926 million; and The CW 0.3 18-49, 0.6 HH and 0.956 million.
WEEKLY RATINGS Week #18, January 18-24, saw FOX at 4.4 18-49 and 7.3 HH; CBS 1.5 18-49 and 5.5 HH; NBC 1.1 18-49 and 3.2 HH; ABC 1.1 18-49 and 2.6 HH; Univision 0.8 18-49 and 1.1 HH; The CW 0.7 18-49 and 1.2 HH; and Telemundo 0.6 18-49 and 0.8 HH.
AIRBAG RECALL EXPANDED (AGAIN) The National Highway Traffic Safety Administration (NHTSA) has added five million more vehicles to the recall list for potentially defective Takata airbags, bringing the total to 28 million. The latest recall expansion follows the first death in a Ford Motor Company vehicle attributed to an airbag inflator—the driver of a 2006 Ford Ranger pickup who was killed December 22 in South Carolina. That’s the 10th death in all blamed on Takata inflators. The latest recall expansion included vehicles made by Volkswagen, Audi, Mercedes-Benz, Ford, Saab, Mazda and Honda. THIS AND THAT Apple sold 74.8 million iPhones in the most recent quarter—the slowest growth ever……CAA Sports, a division of Creative Artists Agency (CAA), has acquired brandrapport, a London-based sports marketing agency. brandrapport works with such brands as Allianz, Jaguar Land Rover, Nestlé, Prudential and Samsung on sponsorship rights and other engagement. CAA Sports is already involved with such brands as JPMorgan Chase, Emirates Airline, Time Warner Cable, Farmers, Zurich and Mondelēz.
AVAILS WAVY-TV (NBC) and WVBT-TV (FOX) in Norfolk, VA seeks a results-driven Account Executive. This experienced sales professional needs a winning attitude and desire to succeed! Managing agency business, new business generation, client relationship-building, proposal preparation and presentation to a diverse customer base. Excellent communication, customer service, and time management skills; a people-person responsible for developing large-scale new business clients and growing digital revenue! Minimum 2 years media sales experience.
No calls please. CLICK HERE to apply. EOE/M/F/V/D WTVR-TV, CBS 6 in Richmond, VA is seeking an Account Executive for a multi-platform sales position. We are searching for an individual who is hard working, detail oriented, and able to provide outstanding customer service. Candidates should have a demonstrated success in new business development and at least three years sales experience. College degree
preferred. Please send a cover letter and resume to: [email protected]. EOE Morgan Murphy Media, one of the few family owned media companies in the country, has an opening for an experienced Local Sales Manager at WISC-TV in Madison, Wisconsin. We’re searching for a leader with a proven track record of success in a multi-platform sales environment including traditional television, interactive, digital services, and mobile, with an ability to integrate all into cohesive local sales programs. Get more details or apply HERE. Or, send your resume to WISC-TV, Attn: HR/LSM, 7025 Raymond Rd., Madison, WI 53719. Equal Opportunity Employer.. KLFY (CBS affiliate) in Lafayette, LA is looking for a strong Local Sales Manager to work with the GSM in guiding our sales effort. The LSM will manage television sales for the station including local, new business and digital. This position requires an individual who possesses strong leadership skills to lead a local sales team. 5 years’ experience in TV Sales (prior experience in Sales Management preferred). Get more details or apply online now at https://jobs.mediageneral.com/. EOE. WAFF 48 in Huntsville, AL is seeking a multi-platform
Sales Executive to join our team! We are looking for an energetic team player who has the desire to create and present solutions for our advertisers. Our ideal candidate will have the ability to exceed goals through new business development and outstanding customer service. Please apply online at
https://careers-raycommedia.icims.com and attach resume. No phone calls please. EOE-M/V/D/V1/27/2016
A recent poll found that 10% of college graduates think
Judge Judy once served on the Supreme Court. To be fair, it’s the same 10% that
think Justice Antonin Scalia is the Cake Boss.Seth Meyers
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CPG INDUSTRY STRUGGLED IN 2015 An annual summary by IRi finds that 2015 was another challenging year for the consumer packaged goods (CPG) industry. Volume sales continued to slide, and dollar sales growth was fed largely by inflationary pricing trends. When looking across channels, mass merchandisers and supercenters posted sharper-than-average declines and the club channel showed some resilience. The grocery and drug channels held volume flat, outperforming the industry average of negative 1.7%. The grocery channel continues to capture the lion’s share of total CPG spending at 43%, while club seized 11%, drug took 7%, mass/super picked up 4% and dollar stores netted 2%. Sales momentum continued to be slow across CPG aisles. Performance was weakest in the frozen food sector, where unit sales declined 1.5%, and strongest in beverages, where unit sales increased 2.9%. Growth was weak in non-food departments. The tobacco sector was boosted by electronic smoking products, which grew 23.9% for the year, and the healthcare department grew 2.1% thanks to new products that help tackle common ailments. Private label share of overall CPG spending changed very little during 2015. Some CPG categories that did show notable change included refrigerated meats, with a 3.2% unit sales increase, and fresh eggs, with a 3% increase. IRi’s analysis says consumers will remain entrenched in their conservative purchase behaviors in 2016 even though one-third of Americans feel their financial situation will improve this year. 57% of consumers will make their purchase decisions before they enter the retail store, so marketers must continue their efforts to engage shoppers early in the planning process.
TV FOURTH QUARTER AD SPEND WAS STRONGContinued from page 1 Spending on digital advertising shot up 34% for December, beefed up by increasing advertising spend on video sites (74%), Internet radio (64%) and social media sites (75%). SMI reports that out-of-home was down 4% YoY in December; newspaper up 8%; magazines down 3%; and radio down 1%.
ADVERTISER NEWSContinued from page 1in buyers rose sharply. Meanwhile, the Korean car maker is still seeking ways to turn around sales declines in China. So net profits for the quarter fell 7.7% to $1.3 billion……Franchised gourmet popcorn shop Doc Popcorn says retail sales grew 13% in 2015 as the brand pushed past the 100-unit mark. In addition to malls, stadiums, convention centers and farmer’s markets, Doc Popcorn signed an innovative deal to open co-brand units with Dippin’ Dots in the Fabulous Freddy’s car wash and convenience store chain throughout the Southwest...... Supermarket News reports that sales rose 9.9% at the Albertsons stores formerly operated by Supervalu in the most recent quarter. The company’s three other segments were up as well as it prepares to raise about $1.5 billion in an IPO.
AVAILS Media General’s KRON4, the San Francisco Bay Area’s Local News Station, seeks a Sales Assistant. The Sales Assistant will be responsible for sales order entry and creation and coordination of client promotions and special projects. Must have the ability to multi-task, work well under pressure and handle strict deadlines. Must have excellent communication & organizational skills, and be extremely detail-oriented. Microsoft Word, Excel, Power Point for Windows experience required. Qualified applicants can apply at http://www.mediageneral.com - look for Job
#RON-000069. EOE. Top Company (P) Great Market (P) Excellent Team (P) Incredible Opportunity (P). WESH-TV, the HEARST owned NBC affiliate in Orlando, FL has an opening for an experienced Sales Professional. If you are motivated by an excellent product, great compensation, and working with a talented team, look no further. We will provide the multi-platform marketing solutions to grow a new and existing
client base. You provide sales ability, positive attitude, and a desire to win. CLICK HERE for more info or to apply now. Equal Opportunity Employer. Heartland Media’s KDRV-TV, the ABC and Antenna TV affiliate in Medford, OR seeks a General Sales Manager to lead, develop, train, and motivate its growing team of sales managers AEs. This is a great opportunity to join a dominant station with the market’s top-rated newscasts, quality syndicated programming, and a broad range of digital products to market and sell. Plus, you’ll live and work in a sunny corner of the Pacific Northwest! Email cover letter, resume, and references to: [email protected]. Pre-employment drug screen required. EOE. Vista West Media in Idaho seeks a Local Sales Manager to lead a team of account executives on the CBS, Fox, and CW Television Stations and Digital Properties. The Local Sales Manager’s primary purpose is to generate revenue by utilizing broadcast and digital properties to create effective advertising solutions for local businesses. Experience in managing sales operation in television or related industry and the ability to develop and implement strategic plans with goals and deadlines are a must. Resume to: [email protected]. EOE. Drug test/background check required. KSTU Fox 13 Television, Salt Lake City, is accepting applications for a Sales Executive. First, the AE will generate new revenue in the local market by converting advertisers to TV from other mediums. Second, handle any repeat business by exceptional and result-oriented customer service. Third, represent KSTU with the absolute highest integrity, professionalism, and hard work. Get a full list of qualifications and requirements HERE. HURRY and email your resume along with a FOX application found on our website to: [email protected]. EOE
MORE AVAILS ONLINE @ SPOTSNDOTS.COMPlace a classified, email: [email protected]
1/27/2016
Experts say that in the future, cell phones will likely be tiny computer chips implanted in our brains. Great, now I have
to worry about leaving my brain in the couch.
Jimmy Fallon
