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HOLIDAY SPIRIT COULD RISE POST-VOTING We recently reported that Accenture’s annual holiday survey projects that shoppers will spend more this year, but the National Retail Federation (NRF) is being more cautious. Its holiday spending survey, conducted by Prosper Insights & Analytics, finds consumers planning to spend an average of $935.58 during the holiday shopping season. That would be down slightly from last year’s record $952.58. Total retail sales for November and December (excluding autos, gas and restaurants) are still expected to increase a solid 3.6% to $655.8 billion. (Not all retail sales are holiday-related and some holiday shopping has already taken place.) As we reported October 5, NRF says online sales are forecast to increase 7-10% over last year to as much as $117 billion. Retailers are expected to hire between 640,000 and 690,000 seasonal workers this holiday season, in line with last year’s 675,300 holiday jobs. But for right now the November 8 election appears to be a drag on holiday cheer and gift buying. “Everywhere you turn—whether you’re picking up a newspaper or watching television—political advertisements are taking up ad space that retailers typically use to get holiday shopping on the minds of consumers across the country,” NRF President and CEO Matthew Shay said. “Once the election has passed, we anticipate consumers will pull themselves out of the election doldrums and into the holiday spirit.” In a separate NRF flash poll conducted last week, more than a quarter of consumers say the election will impact their spending plans for the holidays. In addition, 43% say they are being more cautious with their spending due to the uncertainty of the election season. However, when push comes to shove, 87% of consumers could be convinced to spend an extra $25 this holiday season if tempted by a good sale or promotion, the perfect gift for themselves or others or free shipping. Close to half of consumers (41%) say they’ve already begun holiday shopping. Another 41% will start in November and 18% in December. Millennials, however, tend to be late shoppers, with 46% waiting to catch the best deals and not even beginning their shopping until November. Most online shoppers will take advantage of free shipping (93% of those surveyed) and conveniences like buy online, pick up in store or ship-to-store (47%). 17% will take advantage of expedited shipping and 10% will use same-day delivery.

ADVERTISER NEWS It’s going to take more time—and apparently television advertising—for Chipotle Mexican Grill to recover from last year’s food scare. Same-store sales for the beleaguered chain were down 21.9% in the third quarter (actually a bit better than the prior two quarters) with same-store transactions down 15.2%. Nation’s Restaurant News reports Chipotle is testing TV advertising for the first time and will also add desserts as it attempts to revive sales……

Buffalo Wild Wings’ comps were down 1.8% at company-owned stores and off by 1.6% at franchised locations in the quarter that ended on 9/25, and it plans to emphasize lunch after three straight quarters of declines. But the chain noted there was no dropoff on days when NFL games were being played, especially in markets where local teams have

been playing well……This year it’s just a test in 17 stores located in communities where deer hunting is popular, but Arby’s is introducing a venison sandwich as a limited-time offer. Of course, good results could produce expansion of the idea in the future……Asbury Automotive third quarter profit was down by 37% with lower sales reported for both new and used vehicles. New units were down 5.5% (the industry average was a 1.3% drop) and used vehicle sales were off by 6%. Asbury is the seventh largest dealership group in the country……Gymboree comps including online sales were down 2% in its latest fiscal quarter and the children’s apparel chain is looking to a strong holiday season to show improvement……Ethan Allen total sales were up 1.5% in its latest fiscal quarter. But the vertically integrated company’s retail division did very well, with comparable store sales up 5.7% and comparable written orders for those stores up 8%......Sherwin-Williams also has its own group of retail stores while distributing to other companies, and it was the Paint Stores Group that carried the company to a 4.0% total sales increase. Net sales forContinued on Page 3

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The Daily News of TV Sales Friday, October 28, 2016

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NETWORK NEWS The long-running FOX drama Bones will begin its 12th and final season early next year. Producers are bringing back “fan favorite guest stars,” as well as an old flame from one of the team’s past. David Madden, entertainment president at Fox Broadcasting Company said “a show this beloved by fans worldwide deserves a proper send-off, and that just what we intend to do.” FOX will debut the final season on Tuesday, January 3rd at 9 PM (ET)……Raven-Symonè will be leaving the ABC daytime talk show, The View, next week. The actress will relocate to Los Angeles to develop a spinoff of her onetime popular series That’s So Raven for the Disney Channel. In addition to reprising her role as Raven Baxter, she will also serve as executive producer……NBC has teamed with John Glenn (Allegiance) and Justin Lin (Fast & Furious) for a new procedural crime drama called The Evidence Room. The series will center around investigations tied to objects stored in police station’s evidence lockers……New FOX comedy The Mick has picked up a primo slot for its series premiere. The Kaitlin Olsen vehicle will air right after a FOX NFL double header on Sunday, January 1st at 8 PM (ET)…….ABC has given a script plus penalty commitment to John Corey, best-selling author Nelson DeMille’s most popular protagonist. The drama will be based on DeMille’s book series about a brash, quick-witted and cocky NYPD homicide detective set in today’s social environment. Jason Richman (Detroit 1-8-7) is set to write the script……The CW has picked up another Greg Berlanti project called Searchers. The action/adventure drama, written by Jason Rothenberg, will be about a brother and sister team discovering that the stories from their late mother may be road maps to great legends, myths and unexplainable mysteries of the world……Emmy-winning actor Jim Parsons of The Big Bang Theory will team up with Zach Helms to produce a new project for The CW called The Terranauts. The series will be about a group of eight top scientists conducting a grand experiment involving the future of humanity. Helms will write the script based on the new novel by T.C. Boyle.

WEDNESDAY RATINGS The second game of the World Series was down slightly from game one, but had more than enough to win the night for FOX. The Cubs victory over the Indians posted a 4.9 18-49 Nielsen rating with 17.4 million total viewers. The next closest performer was ABC’s Modern Family with a 2.2 demo rating, down two tenths from last week. Network mates The Goldbergs (1.7) and Speechless (1.6) were both down two tenths as well, while black-ish dropped a tenth to a 1.7. The return of the new drama Designated Survivor was down three tenths from its last episode to a 1.3 demo rating. On CBS, Survivor (1.8), Criminal Minds (1.6) and Code Black (1.0) all lost a tenth of a point from the previous week. NBC’s Blindspot (1.1) continues its struggle at the 8 PM (ET) time slot, while Law & Order: SVU pulled a 1.4, and Chicago PD posted a 1.3. The Arrow did a 0.7 and Frequency did a 0.3 for The CW.

AVAILS Coastal Television in Anchorage, Alaska (Market #148) is looking for an up and coming AE to work as our Local Sales Manager. The ideal candidate will have vast and strong demonstrated experience in broadcast and digital sales. We have multiple stations and products to sell, and Anchorage is a nearly a top 100 market in Ad Revenue! If you’re serious about putting yourself in a situation to make a high profile leadership opportunity happen for you, send resume and a cover letter to dgerman@youralaskalink.com. EOE.

Bright House Networks, St. Petersburg, FL seeks a Regional Ad Sales Account Executive This person will generate advertising revenue by organizing, building and managing a customer base of Regional businesses and advertising agencies. The Regional Account Executive will develop high levels of competency to position Bright House Networks media products to successfully meet the needs of customers. Candidates

must be self-motivated with a professional attitude. A minimum of two years’ experience in media sales required. CLICK HERE for more details or to apply now. EOE M/F/D/V Marketing and Business Development Manager: CBS11-DFW, (KTVT/KTXA), the Dallas-Fort Worth CBS owned and operated television station, is in search of someone who is aggressive, creative, highly motivated, and driven by success to help entire sales force develop and execute business development projects. This person will create and execute new ideas/campaigns for TV and digital business development. Minimum of 5 years’ experience as AE/Manager with successful TV & digital track record preferred. Get more details or apply now at www.cbsdfw.com/jobs. EOE. Do you love a fast paced environment with unlimited income potential? Then, we have the opportunity for you! KOMO/ABC in Seattle seeks a Multimedia Sales Account Executive. This individual will generate local sales revenue and achieve established sales goals by selling television spot advertising and other sales programs. Goals are attached to various platforms, including: KOMO TV, KUNS TV, digital, business development and direct business. Strong understanding of digital, social and content integration. CLICK HERE for more details or to apply now. EOE/Drug Free. WTVM, THE local leader in business advertising solutions for Columbus-Auburn-Opelika, has a fantastic opportunity for an experienced Local Sales Manager. Must be a motivational leader with a clear focus on New Business and Digital development, helping insure our expanded sales force exceeds client expectations on any advertising platform. Our new LSM will motivate our Media Sales Consultants and their partner Success Managers to insure sales revenue goals are met and client needs are constantly addressed. Qualified applicants, CLICK HERE and attach resume & cover letter. No calls please. EOE-M/F/D/V

10/28/2016

I can’t wait ‘til November 9th when we can go back to focusing

on Kim and Kanye.

Conan O'Brien

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

VOLKSWAGEN STILL LOSING SHARE More than a full year after its diesel emissions test cheating scandal began, Volkswagen AG is still losing share in the U.S. market. Kelley Blue Book projects that the group—including the VW, Audi and Porsche brands—will see October sales drop 9.9% year-over-year. That’s worse than all other major automakers except Ford Motor Company, which KBB expects to be down 10.8%. VW AG’s share of the U.S. market is seen at 3.5%, down from 3.6% in October 2015. In line with other forecasts we reported yesterday, KBB expects total October sales of cars and light trucks to come in at 1.36 million, down 6% from a year ago. The seasonally adjusted annual rate (SAAR) of sales is estimated at 17.9 million—down from 18 million a year ago and up from 17.7 million in September. “The mid-size car segment looks like it will continue to freefall in October 2016, with share dropping 1.5%,” say the KBB analysts. “For the first time on Kelley Blue Book’s record, SUV sales have now surpassed car sales in the United States, a trend that likely will continue with moderate gas prices,” the forecast noted.

ACCOUNT ACTIONS Mattel has put its media assignments into review, according to a report by MediaPost. The planning account is currently at Publicis Groupe’s Starcom, while the buying incumbent is WPP’s Mindshare……Post Consumer Brands announced that LatinWorks has been named their new Hispanic Marketing Agency of Record for its Hispanic-investment brands. LatinWorks will lead Hispanic campaign strategy, creative, planning and execution for Post Consumer Brands, beginning work immediately on the Post Honey Bunches of Oats and Pebbles brand cereal franchises. LatinWorks will also be the lead across Post Consumer Brands for Hispanic best practices and corporate learning……The Greater Miami Convention & Visitors Bureau has named VML its new global marketing agency of record. The four-year contract for the WPP agency comes with a one-year option.

DIGITAL DRIVING LOCAL AD GROWTH BIA/Kelsey says local advertising in the U.S. should grow 2.4% next year to $148.8 billion—and if you exclude political, 2017 would be up 3.9%. And that growth is projected to continue, hitting $174.9 billion in 2021. But not all media will benefit equally. Online/digital will increase at 13.5% to $50.2 billion in 2017. That compares with a decrease of 2.4 percent next year for traditional—print and over-the-air—advertising revenues, going from $101.1 billion in 2016 to $98.6 billion in 2017. Although local TV revenues are expected to slip next year post-election, over-the-air TV is seen as claiming 13.3% of local ad revenues—second only to direct mail at 24.9%. But pure play online is close behind at 12.5%. Meanwhile, online revenues associated with TV stations are seen as claiming 0.7% of the local ad market in 2017. Newspapers are projected to claim 8.3% for their print products and 2.5% online.

AVAILS WTOK-TV, the dominant ABC affiliate in Meridian, MS seeks a news leader who loves news, loves to teach, loves to produce and loves to innovate. The WTOK News Director will be responsible for continuing the tradition of market leading standards, goals, and tactics for newsroom operations and content. The News Director will also be responsible for recruiting, hiring, coaching, mentoring,

supervising and evaluating newsroom personnel. Applicants should have newsroom management experience, and a 4 year college degree is preferred. Send cover letter/resume to: mhumanresources@wtok.com. EOE. WAFF 48 in Huntsville, AL seeks a dynamic Digital Sales Manager to aggressively grow digital revenue for the #1 local news station in an extremely tech savvy market, who’s economy is built on space exploration, missile

defense and biotechnology. Minimum of 3 years’ experience is required. The ideal candidate will lead, motivate and train sales staff, and collaborate with other managers to grow new and existing accounts. CLICK HERE to learn more or apply. Be prepared to attach a resume. No calls please. EOE-M/F/D/V

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THIS AND THAT The advertising industry is vowing to fight tough opt-in requirements for Internet service providers to protect user data that the FCC adopted Thursday on a 3-2 party line vote The Association of National Advertisers called it ““unprecedented, misguided, counterproductive, and potentially extremely harmful”……Senate Judiciary Committee Chairman Chuck Grassley (R-IA) has set a December 7 hearing on the proposed AT&T-Time Warner merger……Facing financial obstacles, Twitter is shutting down Vine, four years after buying it for $30 million. In addition Twitter is laying off 350 people, about 9% of its staff, including many in its ad sales operation.

ADVERTISER NEWSContinued from Page 1the stores were up 6.7%......Albertson’s identical-store sales were flat in its fiscal second quarter, with Supermarket News commenting retail food price deflation was the primary reason for the decline from the positives seen in the previous reporting periods. With food costs down, its CEO says “increased promotional activity and new store growth” are needed to produce positive sales results……NewsCorp’s New York Post reports Alaska Airlines thinks it’s getting close to getting regulatory approval to buy Virgin America after offering concessions to the Justice Department. If the deals goes through, Alaska would become the fifth largest airline in the country—it’s currently tenth based on number of domestic flights.

10/28/2016

A Harvard psychologist who studies dreams recently said that dogs likely dream of our faces, our scents, and trying to please us. Then dogs said,

‘Nope—just butts.’

Jimmy Fallon