Copyright © 2014 by The University of Kansas Creating a Web Site.

Copyright © 2014 by The University of Kansas

Creating a Web Site


What is a web site?A web site is any collection of one or more web pages

—single files that can be displayed on the World Wide Web


Why create a web site?

• Holds lots of information. • Info quickly available 24/7.• Establishes image & credibility.• Reaches people you might not otherwise

reach. • Revisions immediately available. • Can spur people on to action.• Can help people contact you.


When is a good time to create a web site?

• Any time! • Early on, it can help establish your public image

and some level of credibility with the public. • Adding a web site at any point can do --or at

least enhance-- these things as well.


How do you create and use a web site?

• Decide who will create the site. • Must know HTML • Must keep site up-to-date

• Make a rough budget. • Commercial web hosting can cost

$15-$100/month • Often a setup fee of $10-$40 • Free services are often limited in terms of how

much you can do with your site• Select a web hosting service. • Shop around!


How do you create and use a web site? (cont.)• Decide whether to register a domain name.

• Registration costs $100-$225/year • Cost often included in monthly charge from host

• Decide what info to include on the site.• Mission & purpose • Contact info • Info on services or programs • Info on volunteering & donations • News/Calendar/Upcoming Events • Links for further info • Links to sponsors, partners


Also consider:

• Site map • "What's New?" • Frequently Asked

Questions • Staff, board, volunteers • Guestbook or feedback • Stats on members,

services

• Organization history • Online gallery • Job openings • Action alerts • Web counter • Annual report • Awards


How do you create and use a web site? (cont.)

• Work with your web host and webmaster to build the site.• Decide on graphics • Make sure site is easy to navigate • Consider accessibility issues for people with

disabilities • Get feedback from others and make changes.• Does site load easily? • Is info arranged logically? • Is site easy to read? • Does the info make sense?


How do you create and use a web site? (cont.)

• Publicize site address.• Messages to email lists and discussion boards.• Submit site to major search engine sites.• Submit to local "community guide" web sites. • Submit to community or social service directories. • Include URL in regular media campaigns. • Consider using meta tags. • Consider purchasing ad banners on major search

sites.

Copyright © 2014 by The University of Kansas Creating a Web Site.

Documents

Transcript of Copyright © 2014 by The University of Kansas Creating a Web Site.