COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. FAST TRACKING INNOVATION REACH THE WEB WITH A NEW CONVERSATION EXPERIENCE 2 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. OPERATOR CHALLENGES IN NAR Traditional Services are being commoditized ( Voice / Text / Data ) Moving towards shared data plans OTT Players offering new services for free ( VoIP / Video / IM ) Immediate focus is on VoLTE Reduce cost of providing services Provide more integrated service experience Provide new services Remain on par with OTT service innovations Focus on execution . Preparing for the future !! 3 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. CURRENT SERVICE FOCUS IN NAR Maintain Subscriber Control . And Value ! VoLTE Launches in late 2013 through 2014 Near Term Focus ( Phase 1 : First 6 months ) Hi Definition Voice Video services RCS Presence enabled User capability exchange Mid Term Focus ( Phase 2 : Next 6 Months ) Multiple endpoints ( Softphone, Web Access, Single Identity ) IP Messaging ( Chat, Legacy Interworking ) Social Presence 4 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. NAR SERVICE LAUNCH SCOPE RCS as an Enabling Technology WebGW IMS Network CTS ( Telephony ) ICS (Session Manager ) IM ( Messaging ) PS ( Presence ) Web Connected Device WiFi Access Home / Office BBand VoLTE Access This Maintains Status Quo . Whats Next ?? Consumer Scope Extend services to non-VoLTE Device WiFi Access Single personality Presence Enabled Voice / Video Evolve to Messaging Downloadable Client Enterprise Scope Unified Communications BYOD Multiple personas Service Federation 5 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. WHERE WILL INNOVATIONS COME FROM ? TRADITIONAL COMMS CLIENT Rebuilding client every time SIP DEVELOPERS WEB DEVELOPERS Web Access Best of breed client in the browser Focus only on web app development Extending Services into the Web Domain Opens New Opportunities Current Carrier Focus 6 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. EMBEDDING COMMUNICATIONS IN WEB APPS WebRTC and New Conversation APIs IMS Enable communications session directly from browser to other endpoints. Increase Service Reach ! IMS Applications Telephony Presence Messaging IMS Enable developer access to IMS functions for service delivery. Service Innovation and Acceleration ! WebRTC New Conversation APIs COPYRIGHT 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 7 A PLATFORMA PORTALA PARTNERSHIP THE FUTURE OF COMMS IS THE APIs IMS as a real engine for rapid innovation with easy- to-use APIs. A dynamic ecosystem of application partners leveraging ng Connect program. A fast prototyping environment, to develop and pre-validate app on our IMS testing platform. 8 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. NEW CONVERSATION APIs A powerful set of rich APIs providing easy access to IMS services and capabilities Drive communications as a feature into everything we do Bridges Telecom and Web The Future of Comms is the API CALL DIRECTION CALL CONTROL USER INTERACTION CALL NOTIFICATION SELF CARE CALL HISTORY IP-SMS CONTACT LIST AND PRESENCE CHAT AND FILE TRANSFER CALL DIRECTION CALL CONTROL USER INTERACTION CALL NOTIFICATION SELF CARE CALL HISTORY IP-SMS CONTACT LIST AND PRESENCE CHAT AND FILE TRANSFER 9 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. v v CHROME FIREFOX IE AVAILABLE THROUGH CHROME FRAME IN IE WebRTC-ENABLED GOOGLE CHROME AVAILABLE ON ANDROID FIREFOX OS ADDING WebRTC WORLDWIDE DESKTOP BROWSER MARKET SHARE COMING SOON: WebRTC ENABLED BROWSERS WEBRTC IS ALREADY AVAILABLE ON THE WORLDS MOST POPULAR BROWSERS WebRTC Enables Communications as a Service 10 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. WHO CAN LEVERAGE WEBRTC and APIs ? Application Developers Fantasy Sports Leagues are a Multi- Billion dollar industry ( $ B ) ~40% of Smartphone / Tablet users leverage device for 2 nd screen while watching sports ~30% of Fantasy Sports players use mobile devices to participate Embedding Communications in Consumer Applications represents a huge carrier opportunity Identify Friends Watching Events - Video Chat - Instant Message 11 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. WHO CAN LEVERAGE WEBRTC and APIs ? B2C Applications Content Management System templates .. . Are used to create websites WordPress powers ~20% of top 10m websites Website creation for the non-developer Plug In architecture for APIs Comms functions in websites Extend VzW footprint to the web !! 12 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 12 EMBEDDING COMMUNICATIONS IN WEB APPS WebRTC and New Conversation APIs User Domain Web Domain Carrier SIP Domain IMS Network CTS ( Telephony ) ICS (Session Manager ) IM ( Messaging ) WebGW ( WebRTC GW ) ISP Network Web Application PS ( Presence ) WebRTC APIs ( Client Side ) NCE APIs ( Server Side ) WebRTC Endpoint Browser Based SIP Endpoint Thick Client 13 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 13 SERVER SIDE APIs User Domain Web Domain Carrier SIP Domain IMS Network CTS ( Telephony ) ICS (Session Manager ) IM ( Messaging ) ISP Network Web Application PS ( Presence ) NCE APIs SIP Endpoint Thick Client 14 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 14 EXAMPLE 1 : LEVERAGING SERVER SIDE APIS Carrier Network IMS Problem Contact information on mobile Poor wireless coverage in home Solution Leverage mobile phone contact list and IMS APIs to originate call on home phone Called Party Call Control API In Deployment by China Operator 15 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 15 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. DEMO: SERVER SIDE APIS Problem Statement Millions of unwanted calls and text messages sent every day. Client based solution wont work on IoS Solution Moving call delivery decision process into network opens new market previously limited to Android IMS Core CTS Star App Client-App Data/Signalling Subscriber Call Lists NCE APIs How it works Unwanted call placed Call processing handed to Privacy Star app based on calling number Call treated based on subscriber settings Custom message played if appropriate Network control vs handset control opens IoS Market Unwanted Call Placed Response 16 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 16 DEMO: SERVER SIDE APIS GROUP CALL CONCEPT ( CALL BOX ) Common problem - Calling party unable to reach intended individual - Would be satisfied speaking to alternative person(s), back-up etc - Primary contact needs to be sure someone is handling the call - Applicable to many segments..... Small Business - Called Party : Home contractor - Contractor not available - Employee Takes Call - All Employee Call Group Hangout - Called Party : Hangout Number - All Members Notified - View who called in - View who joined - Call in for a chat Family - Called Party : Parent - Mom or Dad not available - Spouse / Friend takes call 17 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 17 WebRTC User Domain Web Domain Carrier SIP Domain IMS Network CTS ( Telephony ) ICS (Session Manager ) IM ( Messaging ) WebGW ( WebRTC GW ) ISP Network Web Application PS ( Presence ) WebRTC APIs ( Client Side ) WebRTC Endpoint Browser Based 18 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 18 DEMO : LEVERAGING WEBRTC Communication directly from the browser - Consumer - Enterprise - B2C Launch calls directly from browser 19 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 19 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. DEMO: SERVER SIDE APIs and WebRTC Cool Call Control Third party call control capabilities Remotely begin call sessions between two participants Add or remove participants from a call End a call Whisper to a participant on a call Schedule calls to be made automatically while creating calendar events for scheduled calls Establish My-Cool-Conference calls Schedule My-Cool-Conference calls to be made automatically while creating calendar events for calls Pull scheduled calls and My-Cool-Conference Calls from the calendar. 20 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 20 User 1 Identity User 2 Identity Session Manager Telephony App Server Vobi App Server Web GW User 1 Calls User 2 Notification API invoked to alert Vobi application. Leverages identity of calling and called party. Contextual relationship determined Web session established between User 1 and User 2 with relevant content available in web session User 1 Web InterfaceUser 2 Web Interface VOBI : CONTEXTUAL COMMUNICATIONS Leverage Server Side APIs AND WebRTC WebRTC Server Side APIs 21 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. START INNOVATING NOW FIRST RESPONDER DASHBOARD HEALTHCARE COMMUNICATIONS VIRTUAL CONCIERGE MULTI-SCREEN COMMUNICATIONS SOCIAL SPORTS CENTER 22 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. OUR IMS SOLUTION IS PRIMED FOR WebRTC APPLICATIONS WebRTC Border 5060 IBC-4 or 5450 ISC / 7510 MGW NEW CONVERSATION APIs WEBRTC-VERIFIED IMS WebRTC CLIENT LIBRARIES CLIENT LIBRARIES Published Developer-friendly Robust performance Reach full set of IMS capabilities FIELD-PROVEN IP BORDER CONTROLLER Purpose-built for multimedia Best-in-class scaling, security & performance DEVELOPER PORTAL Hosted sandbox Ecosystem Support tools SERVER LIBRARIES Easy to use (REST) Built-in (IMS) Rich (OMA+) 23 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. REACH THE WEB WITH A NEW CONVERSATION EXPERIENCE IMS+WebRTC ONE 1 ALCATEL-LUCENT Unify Web and traditional comms Expand the brand to the web OFFER Applications that use comms services 24 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. NEXT STEPS 27 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. FIRST RESPONDER DASHBOARD ENTERPRISE APIs CALL CONTROL CHAT AND FILE TRANSFER A single WebRTC hub for dynamically managing resources and communicating with remote teams in the field Alerts come in from first responders in the field via WebRTC data channel to command center dashboard. First responder streams video to Crisis Manager via WebRTC data channels. Crisis manager drags & drops response team to area requiring attention, triggering notifications to team members, and then places video call to team leader YF: good slide to be presented; as Bytel adresses rather SOHO and SME does it apply? 28 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. HEALTHCARE COMMUNICATIONS ENTERPRISE APIs CALL NOTIFICATION CALL CONTROL CHAT AND FILE TRANSFER A WebRTC-enabled communications solution that streamlines doctor/patient interaction Patient schedules appointment online and receives calendar notification to mobile device via WebRTC data channel. Post-procedure nurses pull patient vitals from kiosk onto tablet via NFC and WebRTC. Doctor initiates group video call via WebRTC with patient and pharmacist. Shares prescription file using WebRTC data channel 29 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. VIRTUAL CONCIERGE ENTERPRISE APIs PRESENCE CALL CONTROL CHAT AND FILE TRANSFER A multi-platform WebRTC guest experience for trip planning and management Guest sets preferences ahead of stay on laptop. Plans itinerary through WebRTC video chat with virtual concierge. Guest arrives at hotel and edits itinerary on WebRTC kiosk. Itinerary syncs to phone. Guest makes further adjustments on phone. Concierge receives notification through WebRTC data channel and location data that the Jones have almost completed their itinerary. Makes timely dinner reservations 30 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. MULTI-SCREEN COMMUNICATIONS A WebRTC-based dashboard provided by carriers to keep people in touch no matter where they are or what device they use CONSUMER User makes calls, sends sms, or video chats right from the dashboard. She seamlessly transfers voice call from the phone to a laptop to initiate a video chat. She moves the conversation to a mobile device to keep the conversation going APIs PRESENCE CALL CONTROL CHAT AND FILE TRANSFER 31 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. SOCIAL SPORTS CENTER A consumer WebRTC experience for making live sporting events more social and engaging. CONSUMER Sports fans get together from the office, the living room, the sports bar, or live at the game to make the game more of an event. They follow game stats, make casual prop bets, and trash talk with each other regardless of where they are or what device they use. 1 2 APIs CALL DIRECTION CALL CONTROL USER INTERACTION 32 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. WITH ONE OPEN OFFER, YOULL ADVANCE YOUR COMMS STRATEGIES TO MAXIMIZE THE VALUE of IMS with one strategy that covers both traditional communications and the web. INCREASE BRAND REACH AND CREATE NEW REVENUE OPPORTUNITIES by opening communications to innovation. RETHINK YOUR APPROACH TO ENTERPRISES by freeing them from proprietary UC silos for a solution that merges IT apps and communications. IMS 33 COPYRIGHT 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. AND ALU BRINGS THE RIGHT EXPERIENCE AND TECHNOLOGY TO HELP. WE HAVE AN INDUSTRY- LEADING API SOLUTION FOR RAPID INNOVATION AND FURTHER NETWORK UTILIZATION. NC APIs commercially contracted by a China SP NC APIs deployed into customer innovation labs Ecosystem is fueled by our Developer Portal and by ngConnect WE ARE THE LEADING VoLTE VENDOR. 64M subscriber licenses shipped (28M for VoLTE, 14M for Presence) 43 commercial live-traffic networks IMS API solution commercially available Preparing the world's largest two VoLTE/Rich Communications networks for commercial launch We can link the world's two best communities for advanced comms, VoLTE + WebRTC We can WebRTC-enable everything we've shipped WE OFFER THE HIGHEST PERFORMING, MOST SECURE SBC WITH WebRTC INTEGRATED. Winning accounts away from the incumbent SBC vendor Winning pre-WebRTC "web phone" SBC business in new accounts Shipped Access SBC capacity for 30M subscribers (1.77M ports) during 1Q'2013 Summed up, the WebRTC and NC APIs are installed into six customer innovation labs across China and the U.S.