Copyright 2012, Content that Connects and Pamela Coyle 1.

Copyright 2012, Content that Connects and Pamela Coyle

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More Bites at the Apple#pcn13apple

@[email protected]


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Each Blog Post=New Page


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.

Improve organic traffic, lead

generation, brand awareness,

engagement with a blogging strategy that targets both

keywords and customers

ONE BITE AT A TIME


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But how?


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Change your perspective.

You see apples close-up but not the

orchard.

You have “Business Owners’ Disease.”


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A good blog helps customers find your orchard and their way through it.


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But what will we blog about?

Plenty…….if you stop thinking like a business owner and start thinking like

a customer or client.


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Customer Stories

Potential and current customers like to read

about people like them.

Like grapes, one is never enough and readers will come back for

more.


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Tips and Lists

People love them because they are easy and quick to read. They

will share them.

Like a pineapple, one

goes a long way.


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Company Information

Make “announcements” into “stories” about

services, products, staff and community

involvement.

Like bananas, such posts are

satisfying.


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Hot Topics and Trends

Leverage news, industry surveys and local events to keep the website fresh.

Like pears, such posts are trendy.

In a good way.


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Q & As

Q&As with company players, experts and

clients showcase company culture.

Like oranges, such posts show an organization

is healthy.


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Video

Capture some talking fruit – staff, clients, customer

submissions

Shows willingness to meet people

where they are – on YouTube

Before you start

Invite ideas - don’t dictate

Think about voice, tone and goals

Think RELATED information

A good blog is generous

A good blog isn’t pushy

Don’t make it all about you

50-50 mix at first, get to 25-75

Bank 4 to 6 posts before you publishCopyright 2013, Content that Connects and Pamela Coyle

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PLAN and CALENDAR Think in terms of clients’ decision-making cycles

Dovetail with marketing calendar

BUT stay ahead of traditional advertising

Leverage local events

Pick 3 or 4 themes

Loose quarterly plan, specific monthly plan


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Where to look Customer letters

Industry white papers, studies, surveys

Social media – invite happy clients to contribute

How you solved a customer’s problem

Product reviews

Employees – why the stay, like their jobs

Fun facts

Company history, annual reports, photos

Events in which you or team participate

How business is changing

Tips on using your product/service

Have prospects write

Customer videos

Personality, character hobbies



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What Potential Customers Want


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What Potential Customers See


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What Google Sees

20Copyright 2013, Content that Connects and Pamela Coyle

http://content-connects.com/pcn13

http://musiccitywebsessions.com/

Copyright 2012, Content that Connects and Pamela Coyle 1.

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