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![Page 1: Copyright © 2010 Pearson Education InternationalChapter 3 - 1 Communicating in a World of Diversity.](https://reader035.fdocuments.in/reader035/viewer/2022062715/56649d8d5503460f94a75851/html5/thumbnails/1.jpg)
Copyright © 2010 Pearson Education International Chapter 3 - 1
Communicating Communicating in a World of Diversityin a World of Diversity
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Copyright © 2010 Pearson Education International Chapter 3 - 2
Learning ObjectivesLearning Objectives
• Discuss the challenges and opportunities of
intercultural communication
• Define culture and explain how it is learned
• Define ethnocentrism and stereotyping, then
give three suggestions for overcoming these
limiting mindsets
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Copyright © 2010 Pearson Education International Chapter 3 - 3
Learning ObjectivesLearning Objectives
• Explain the importance of recognizing
cultural variations and list eight categories of
cultural differences
• Identify the steps you can take to improve
your intercultural communication skills
• List seven methods for writing clearly in
multi-language business environments
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Copyright © 2010 Pearson Education International Chapter 3 - 4
Communication Communication in a Diverse Worldin a Diverse World
• The concept of diversity
– Individual characteristics
– Individual experiences
• Intercultural communication
– Cultural backgrounds
– Cultural differences
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Copyright © 2010 Pearson Education International Chapter 3 - 5
Opportunities in a Global Opportunities in a Global MarketplaceMarketplace
• New customers
• New labor sources
• New job possibilities
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Copyright © 2010 Pearson Education International Chapter 3 - 6
Advantages of a Diverse Advantages of a Diverse WorkforceWorkforce
• Connect with customers
• Expand talent pool
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Copyright © 2010 Pearson Education International Chapter 3 - 7
Challenges of Intercultural Challenges of Intercultural CommunicationCommunication
• Motivating employees
• Communicating with employees
• Promoting harmony and cooperation
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Copyright © 2010 Pearson Education International Chapter 3 - 8
Enhancing Sensitivity to Enhancing Sensitivity to Culture and DiversityCulture and Diversity
• Understanding the concept of culture
• Overcoming ethnocentrism and
stereotyping
• Accepting variations in a diverse world
• Adapting to other business cultures
• Adapting to U.S. business culture
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Copyright © 2010 Pearson Education International Chapter 3 - 9
The Concept of CultureThe Concept of Culture
• Shared system
– Priorities
– Behaviors
– Rules
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Copyright © 2010 Pearson Education International Chapter 3 - 10
Characteristics of Characteristics of CulturesCultures
• Cultural assumptions
– Automatic
– Coherent
– Complete
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Copyright © 2010 Pearson Education International Chapter 3 - 11
Negative Cultural Negative Cultural AttitudesAttitudes
• Ethnocentrism
• Xenophobia
• Stereotyping
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Copyright © 2010 Pearson Education International Chapter 3 - 12
What Is Cultural What Is Cultural Pluralism?Pluralism?
• Accepting multiple cultures
– Avoiding assumptions
– Avoiding judgments
– Acknowledging distinctions
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Copyright © 2010 Pearson Education International Chapter 3 - 13
Recognizing Variations Recognizing Variations in a Diverse Worldin a Diverse World
• Contextual
• Legal and ethical
• Social
• Nonverbal
• Age
• Gender
• Religion
• Ability
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Copyright © 2010 Pearson Education International Chapter 3 - 14
Cultural ContextCultural Context
• Decision making practices
• Problem solving techniques
• Negotiating styles
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Copyright © 2010 Pearson Education International Chapter 3 - 15
Legal and Ethical Legal and Ethical BehaviorBehavior
• Seek common ground
• Withhold judgment
• Send honest messages
• Respect differences
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Copyright © 2010 Pearson Education International Chapter 3 - 16
Social Behavior Social Behavior DifferencesDifferences
• Work and success
• Roles and status
• Use of manners
• Concepts of time
• Future orientation
• Openness and inclusiveness
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Copyright © 2010 Pearson Education International Chapter 3 - 17
Nonverbal DifferencesNonverbal Differences
• Greetings and touching
• Personal space
• Facial expressions
• Eye contact
• Posture
• Formality
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Copyright © 2010 Pearson Education International Chapter 3 - 18
Differences in AgeDifferences in Age
• Youth-oriented
• Senior-oriented
• Multi-generational
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Copyright © 2010 Pearson Education International Chapter 3 - 19
Gender DifferencesGender Differences
• Existing workplace cultures
• Communication styles
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Copyright © 2010 Pearson Education International Chapter 3 - 20
Religious DifferencesReligious Differences
• Personal beliefs
• Workplace issues
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Copyright © 2010 Pearson Education International Chapter 3 - 21
Ability DifferencesAbility Differences
• Assistive technologies
– Customers
– Colleagues
– Employees
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Copyright © 2010 Pearson Education International Chapter 3 - 22
Adapt to Other CulturesAdapt to Other Cultures
• Acknowledge your biases
• Ignore the “Golden Rule”
• Be tolerant, respectful, and flexible
• Practice patience and keep a sense
of humor
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Copyright © 2010 Pearson Education International Chapter 3 - 23
U.S. Business CultureU.S. Business Culture
• Individualism
• Equality
• Privacy and personal space
• Time and schedules
• Religious beliefs
• Communication styles
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Copyright © 2010 Pearson Education International Chapter 3 - 24
Improving Intercultural Improving Intercultural CommunicationCommunication
• Study other cultures and languages
• Respect communication styles
• Speak and write clearly
• Listen carefully to others
• Use interpreters or translators
• Help others adapt to your culture
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Copyright © 2010 Pearson Education International Chapter 3 - 25
Studying Other CulturesStudying Other Cultures
• Social customs
• Clothing and food
• Political patterns
• Religion and social beliefs
• Economics and business
• Ethics, values, and laws
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Copyright © 2010 Pearson Education International Chapter 3 - 26
Learning LanguagesLearning Languages
• Facilitate communication
• Promote business relationships
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Copyright © 2010 Pearson Education International Chapter 3 - 27
Respecting Communication Respecting Communication PreferencesPreferences
• Degree of formality
• Level of directness
• Writing or speaking
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Copyright © 2010 Pearson Education International Chapter 3 - 28
Writing ClearlyWriting Clearly
Clear Language
Transitional Elements
Numbers and Dates
Humor and Culture
Conciseness
International Addresses
Slang, Jargon, or Idioms
Audience Expectations
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Copyright © 2010 Pearson Education International Chapter 3 - 29
Speaking and ListeningSpeaking and Listening
• Intercultural conversations
– Speaking with others
– Listening to others
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Copyright © 2010 Pearson Education International Chapter 3 - 30
Translators or Translators or InterpretersInterpreters
• Human beings
– Interpretation, cultural context, non-
verbal cues
• Computers
– Translation, words and phrases, gist of
the message
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Copyright © 2010 Pearson Education International Chapter 3 - 31
Helping Others AdaptHelping Others Adapt
• Business communication
– Offer useful advice
– Simplify the process