Copyright © 2007, Terry Hudson Session 1. Copyright © 2007, Terry Hudson Classical Rhetorical...
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Transcript of Copyright © 2007, Terry Hudson Session 1. Copyright © 2007, Terry Hudson Classical Rhetorical...
Copyright © 2007, Terry HudsonCopyright © 2007, Terry Hudson
Session 1Session 1
Copyright © 2007, Terry HudsonCopyright © 2007, Terry Hudson
Classical Rhetorical Classical Rhetorical AnalysisAnalysis
Aristotle: “Rhetoric is the Aristotle: “Rhetoric is the observance of all available observance of all available means of persuasion.” (means of persuasion.” (The The
RhetoricaRhetorica))
Copyright © 2007, Terry HudsonCopyright © 2007, Terry Hudson
Roman Scholars on Roman Scholars on Rhetorical Analysis:Rhetorical Analysis:
InventionInvention LogosLogos EthosEthos PathosPathos
OrganizationOrganization StyleStyle DeliveryDelivery MemoriaMemoria
Copyright © 2007, Terry HudsonCopyright © 2007, Terry Hudson
Chapter 1Chapter 1
Argument and Persuasion (p. 8)Argument and Persuasion (p. 8) Argument – uses evidence and reason to Argument – uses evidence and reason to
get agreement (conviction)get agreement (conviction) Persuasion – moves others from conviction Persuasion – moves others from conviction
to action (action)to action (action) Or, we “we may want to reserve the term Or, we “we may want to reserve the term
persuasion” for changing opinions through persuasion” for changing opinions through both reason and other techniques both reason and other techniques (conviction and action)(conviction and action)
Copyright © 2007, Terry HudsonCopyright © 2007, Terry Hudson
Purposes of ArgumentPurposes of Argument
InformInform ConvinceConvince ExploreExplore MeditateMeditate PrayPray
Copyright © 2007, Terry HudsonCopyright © 2007, Terry Hudson
OccasionsOccasions
Past – ForensicPast – Forensic Future – DeliberativeFuture – Deliberative Present - Epideictic (Ceremonial)Present - Epideictic (Ceremonial)
Copyright © 2007, Terry HudsonCopyright © 2007, Terry Hudson
STASIS THEORYSTASIS THEORYARGUMENTS OF…ARGUMENTS OF…
Fact - Did something happen?Fact - Did something happen? Definition - What is its nature?Definition - What is its nature? Evaluation - What is its quality?Evaluation - What is its quality? Proposal - What actions should be Proposal - What actions should be
taken?taken?
Copyright © 2007, Terry HudsonCopyright © 2007, Terry Hudson
AppealsAppeals
Pathos – emotionalPathos – emotional Ethos – writer’s authority and Ethos – writer’s authority and
charactercharacter Logos - logicalLogos - logical
Copyright © 2007, Terry HudsonCopyright © 2007, Terry Hudson
Chapter 2 – PathosChapter 2 – Pathos
Emotion to build bridgesEmotion to build bridges Emotion to sustain an argumentEmotion to sustain an argument HumorHumor
Copyright © 2007, Terry HudsonCopyright © 2007, Terry Hudson
Chapter 3 – EthosChapter 3 – Ethos
Authority – intelligenceAuthority – intelligence TrustworthinessTrustworthiness Good willGood will
Copyright © 2007, Terry HudsonCopyright © 2007, Terry Hudson
Chapter 4 – LogosChapter 4 – Logos
Inartistic – hard facts and evidenceInartistic – hard facts and evidence StatisticsStatistics Surveys and PollsSurveys and Polls TestimonyTestimony Examples (Not listed by text)Examples (Not listed by text)
Copyright © 2007, Terry HudsonCopyright © 2007, Terry Hudson
Logos (Cont.)Logos (Cont.)
Artistic – reason and common senseArtistic – reason and common sense Deductive Deductive Syllogism and EnthymemeSyllogism and Enthymeme Toulmin argumentToulmin argument StructuresStructures
Analogies (similies and metaphors)Analogies (similies and metaphors) Precedent Precedent