Copyright © 2007 Pearson Education Canada 1-1 Chapter 1 UNDERSTANDING TOURISM.

Copyright Copyright © © 2007 Pearson Education Canada2007 Pearson Education Canada

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Chapter 1Chapter 1

UNDERSTANDING UNDERSTANDING TOURISMTOURISM


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•1 of world’s largest revenue 1 of world’s largest revenue generatorsgenerators•Ranked 4Ranked 4thth, generating in 2003, , generating in 2003, USD 622 billionUSD 622 billion•Growth is sensitive to global Growth is sensitive to global problems e.g. terrorism, SARS, problems e.g. terrorism, SARS, wars, BSEwars, BSE


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World Tourism OrganizationWorld Tourism Organization (WTO)(WTO)

• Defines tourism as Defines tourism as ““the activities of the activities of persons travelling to and staying in persons travelling to and staying in places outside their environment for places outside their environment for not more than one consecutive year for not more than one consecutive year for leisure, business and other purposes.leisure, business and other purposes.””

• Wide variety of interests with the Wide variety of interests with the newest being in agricultural, culinary newest being in agricultural, culinary and volunteer tourismand volunteer tourism


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8 8 components of the tourism components of the tourism sectorsector

TransportationTransportation EventsEvents

AccommodationAccommodation Travel ServicesTravel Services

Food & BeverageFood & Beverage Adventure Tourism & Adventure Tourism & Outdoor RecreationOutdoor Recreation

AttractionsAttractions Tourism ServicesTourism Services


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Reasons for Growth of Reasons for Growth of TourismTourism• TechnologyTechnology

• Better educational systemsBetter educational systems

• More disposable incomeMore disposable income

• A more stressful lifestyleA more stressful lifestyle

• Declining cost of travelDeclining cost of travel

• Better marketing and promotionBetter marketing and promotion

• Common currencyCommon currency

• Political stabilityPolitical stability


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Know Your TerminologyKnow Your Terminology

• TripTrip

• Foreign touristForeign tourist

• Inbound touristInbound tourist

• Outbound touristOutbound tourist

• Domestic touristDomestic tourist

• ExcursionistExcursionist


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TerminologyTerminology cont’dcont’d

• Travel deficitTravel deficit

• Multiplier effectMultiplier effect

• LeakageLeakage


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Historical TimelineHistorical Timeline

• Early civilizationsEarly civilizations• 4800 – 400 BCE4800 – 400 BCE• 400 BCE – 400 CE400 BCE – 400 CE• Around 1000 – Roman Catholic ChurchAround 1000 – Roman Catholic Church• Up to 1300s – CrusadersUp to 1300s – Crusaders• Middle AgesMiddle Ages• 1717thth – 19 – 19thth centuries – Le Grand Tour centuries – Le Grand Tour• Industrial RevolutionIndustrial Revolution• WWIIWWII• After WWIIAfter WWII


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WHYWHY choose Tourism as a choose Tourism as a career?career?

1.1.One of the major economic sectorsOne of the major economic sectors

2.2.A good % of the jobs are part-timeA good % of the jobs are part-time

3.3.A global industry with transferable skills A global industry with transferable skills

4.4.Each day is interesting and a challengeEach day is interesting and a challenge

5.5.Innovation is encouragedInnovation is encouraged

6.6.Good people skillsGood people skills

Other?Other?


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TOURISM Associations and TOURISM Associations and OrganizationsOrganizations

InternationalInternational • World Tourism World Tourism

OrganizationOrganization• International Civil Aviation International Civil Aviation

OrganizationOrganization• International Air Transport International Air Transport

AssociationAssociation• World Travel and Tourism World Travel and Tourism

CouncilCouncil• Pacific Asia Travel Pacific Asia Travel

AssociationAssociation

CanadianCanadian • Canadian Tourism Canadian Tourism

CommissionCommission• Canadian Tourism Human Canadian Tourism Human

Resource CouncilResource Council• Tourism Industry Tourism Industry

Association of CanadaAssociation of Canada• Association of Canadian Association of Canadian

Travel AgenciesTravel Agencies• Canadian Tourism Canadian Tourism

Research InstituteResearch Institute• Canadian Institute of Canadian Institute of

Travel CounsellorsTravel Counsellors


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Associations and Organizations Associations and Organizations cont’dcont’d

Municipal OrganizationsMunicipal Organizations

• Local convention bureauLocal convention bureau

• Local chamber of commerceLocal chamber of commerce

• Local visitor bureauLocal visitor bureau

Copyright © 2007 Pearson Education Canada 1-1 Chapter 1 UNDERSTANDING TOURISM.

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