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Copyright © 2004 The Natural Step
The Natural Step International
Ethos ConferenceSau Paulo June 2006
Copyright © 2004 The Natural Step
the Natural Step
International NGO
Scientific Consensus
Framework for Strategic Planning
Advice & Education
Copyright © 2004 The Natural Step
the Natural Step
Vision
Our vision is of a sustainable human society.
Copyright © 2004 The Natural Step
the Natural Step
Core purpose
To develop a genuine commitment to, and competence in, sustainable development
throughout society.
Copyright © 2004 The Natural Step
the Natural Step
RESEARCH
CAPACITY
COMMUNICATION
Copyright © 2004 The Natural Step
BusinessPartnerships
Academic Partnerships
• Brazil• Israel• South Africa• Italy• France TNS Teams
• Sweden• Japan• Australia• U.K.• Canada• U.S.• N.Z
Community Partnerships
• Svenska kommuner• China (LEAD, CBCSD) • Lisbon Energy Agency• Pittsburgh (Heinz Endowment)• Canada (FCM, Whistler, Canmore, Halifax, etc)
• Norsk Hydro• PVC alternatives• Lantmännen• Scandic• Skanska• Water Jet• etc
• Blekinge Institute of Technology• Lund University• Tampere• British Columbia• etc.
Copyright © 2004 The Natural Step
the Natural Step
Trans - sector and trans-disciplinary
How to break down the barriers?
You cannot be sustainable on your own!
The acceleration of sustainable development in society ?
Copyright © 2004 The Natural Step
the Natural Step
Innovation and the role of the business sector
Innovation needs a context
The system is the context
The system has limits
Copyright © 2004 The Natural Step
The complexity requires systems thinking
Planning from Success
Copyright © 2004 The Natural Step
Closed System with respect to matter
Slow geological cycles - materials from the Earth’s crust
Sustainability is about the ability of these cycles to run forever.
“Photosynthesis pays the bills”
Natural Cycles
Open System with respect to energy
Copyright © 2004 The Natural Step
How we influence cycles
Relatively large flows of materials from the Earth’s crust
1
Physically inhibit ability of nature to run cycles
3
Introduce persistent compounds foreign to nature
2
4
Barriers to people meeting their basic needs worldwide
Copyright © 2004 The Natural Step
Concentrations of substances extracted from the earth's crust
Concentrations of substances produced by society
Degradation by physical meansand, in that society, people are not subject to
Conditions that systematically undermine their capacity to meet their needs.
In a sustainable society, nature is not subject to systematically increasing:
Sustainability defined
The four System Conditions
1
2
3
4
1
2
3
4
Copyright © 2004 The Natural Step
There is no away…
Copyright © 2004 The Natural Step
Chemicals found in Mother’s Breast Milk
Copyright © 2004 The Natural Step
Copyright © 2004 The Natural Step
In a sustainable society, people are not subject to…
…conditions that systematically undermine their capacity to meet their needs.
System Condition 4
Copyright © 2004 The Natural Step
Human Needs
In meeting our needs we shouldn’t undermine the capacity of others to meet their needs.
Copyright © 2004 The Natural Step
Self-organisationDiversity
Interdependence
Learning from natural systems
Social design criteria?
Copyright © 2004 The Natural Step
Sustainable Development
Why should business be concerned?
Copyright © 2004 The Natural Step
Towards a Sustainable Society
Copyright © 2004 The Natural Step
What does this mean for business?
From multi-national monsters to globally integrated enterprise?
From corporate greed to corporate citizen?
From single-minded competition to smart cooperation?
Copyright © 2004 The Natural Step
Levels of commitment to Sustainability
• Integration
• Compliance +• Compliance
• Denial
•Leadership
Copyright © 2004 The Natural Step
ISO14001Triple bottom line
reporting
Cleaner Production
natural
Recycled content
Life Cycle
AnalysisZero
waste
Renewableresources
Ecological Footprint
Sustainabili
ty
Analysis
Chemical free
Life supporting capacityfo
r futu
re
gener
ations
Clean Water
Cle
an
Air
Waste minimisation
Design forEnvironment
Design for
Disassem
bly
EECA Cylinder
WrapsEco
efficiency
Community Participation Agenda
21
Confused about Sustainability?
Copyright © 2004 The Natural Step
Concentrations of substances extracted from the earth's crust
Concentrations of substances produced by society
Degradation by physical meansand, in that society, people are not subject to
Conditions that systematically undermine their capacity to meet their needs.
In a sustainable society, nature is not subject to systematically increasing:
Sustainability defined
The four System Conditions
1
2
3
4
1
2
3
4
Copyright © 2004 The Natural Step ©2002 The Natural Step: All rights reserved
Big implications for business.
Production to stewardship
Full cost accounting
External commitment / leadership
Organisational Change
Copyright © 2004 The Natural Step
Organizational Change
©2002 The Natural Step: All rights reserved
Personal commitment
Learning
‘Shared mental models’
Reflection and inquiry
Copyright © 2004 The Natural Step
…to ”Root Causes and Potentials”
From ”Quick Fix”…
Copyright © 2004 The Natural Step
Forces Affecting Business
Natural System - Scarcity of resources and increased cost of inputs.
Government – Regulation and Policy
Financial Institutions – Cost of capital and perceived investor risk – insurance costs
Consumers – and NGO’s demands
.
Copyright © 2004 The Natural Step
Natural Systems – Complex and Unpredictable
Copyright © 2004 The Natural Step
Sustainability - Opportunities
• Cost Savings
• New markets and product opportunities
• Enhanced corporate image and reputation
• Improved internal morale and motivation. Better recruitment and retention.
Opportunities for Business
Copyright © 2004 The Natural Step
Changing the business culture?
doing right, because it is the right thing to do,
not just good business!
Copyright © 2004 The Natural Step
Thank You!
THE NATURAL STEP – BRASIL
Rua Lisboa, 328 – CEP 05413-000 SÃO PAULO/SPPHONE 3064.46.30 FAX 3063.22.34
Copyright © 2004 The Natural Step
The Natural Step International
Garvargatan 9C SE-11221 Stockholm
Sweden
+46 8 7892924 +46 8 7892939
www.thenaturalstep.com
Thank You!