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CHAPTER 2CHAPTER 2

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How did theHow did the

ANCIENT GREEK SOPHISTSANCIENT GREEK SOPHISTS

help shape Public Relations?help shape Public Relations?

History of Public RelationsHistory of Public RelationsLet’s DiscussLet’s Discuss

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How did theHow did the

ANCIENT ROMANSANCIENT ROMANS

help shape Public Relations?help shape Public Relations?

History of Public RelationsHistory of Public RelationsLet’s DiscussLet’s Discuss

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American RevolutionariesAmerican Revolutionaries& Federalists& Federalists

help shape Public Relations?help shape Public Relations?

How did theHow did the

History of Public RelationsHistory of Public RelationsLet’s DiscussLet’s Discuss

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P. T. BARNUMP. T. BARNUM

help shape Public Relations?help shape Public Relations?

How didHow did

History of Public RelationsHistory of Public RelationsLet’s DiscussLet’s Discuss

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INDUSTRIALISTSINDUSTRIALISTS

help shape Public Relations?help shape Public Relations?

MUCKRAKERSMUCKRAKERS

such as William Vanderbiltsuch as William Vanderbilt

such as Upton Sinclairsuch as Upton Sinclair

andand

How did theHow did the

History of Public RelationsHistory of Public RelationsLet’s DiscussLet’s Discuss

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QUICK QUIZQUICK QUIZ

IVY LEEIVY LEEFather of Modern Public RelationsFather of Modern Public Relations

His philosophy?His philosophy?

His declaration of principles?His declaration of principles?

His involvement with John D. Rockefeller His involvement with John D. Rockefeller & German Dye Trust?& German Dye Trust?

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Growth of ModernGrowth of ModernPublic RelationsPublic Relations

Government:Government:

WWI - The Creel CommitteeWWI - The Creel Committee

WWII - Patriotism & MoraleWWII - Patriotism & Morale

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Counseling:Counseling:

Publicity BureauPublicity Bureau

Subsequent AgenciesSubsequent Agencies

Growth of ModernGrowth of ModernPublic RelationsPublic Relations

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Corporations:Corporations:

Needed Good PRNeeded Good PR

Image ShiftImage Shift

Growth of ModernGrowth of ModernPublic RelationsPublic Relations

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Education:Education:

Edward L. BernaysEdward L. Bernays

Doris E. FleishmanDoris E. Fleishman

Growth of ModernGrowth of ModernPublic RelationsPublic Relations

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QUICK QUIZQUICK QUIZ

ARTHUR W. PAGEARTHUR W. PAGEName Arthur W. Page’sName Arthur W. Page’s

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for Public Relationsfor Public Relations

Let’s DiscussLet’s Discuss

aa

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Public Relations NowPublic Relations Now

Growth of Large InstitutionsGrowth of Large Institutions

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Public Relations NowPublic Relations Now

Changes, Confrontation, ConflictChanges, Confrontation, Conflict

PROTEST

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Public Relations NowPublic Relations Now

Global Global Democracy in Democracy in 21st Century21st Century

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Public Relations NowPublic Relations Now

Growth of the Internet and the Growth of the Internet and the World Wide WebWorld Wide Web

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Public Relations EducationPublic Relations EducationLet’s DiscussLet’s Discuss

BUSINESSBUSINESS

JOURNALISMJOURNALISM

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SocietySociety

DepartmentsDepartments

MinoritiesMinorities

WomenWomen

Public Relations GrowthPublic Relations GrowthLet’s DiscussLet’s Discuss

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LicensingLicensing

ScopeScope

Greater Public ScrutinyGreater Public Scrutiny

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QUICK QUIZQUICK QUIZ

What Public Relations lessons were What Public Relations lessons were learned in the Johnson & Johnson learned in the Johnson & Johnson