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Vintages – Marketing & Product Guide August 18, 2018 1

NEW! Vintages Essentials On Offer

This is a sold program. Participation is mandatory.

1, 4, 5, 10, 15, 18, 21, 31, 38, 148, 149, 154, 164, 187, 217, 243, 252, 253, 278, 346, 367, 371, 378, 391, 393, 394, 407, 437, 445, 452, 481, 486, 494, 500, 511, 523, 528, 532, 556, 569, 573, 590, 619, 624, 630, 632, 641, 643, 658, 703

This bi-monthly program will leverage the tried-and-true customer favourites in the Essentials Collection to attract new customers to Vintages. Each turn of the program spans two promotional periods and features two products from the collection on a front facing end aisle display.

The first period highlights LTOs on participating skus. Price offers will be promoted via newspaper and social media advertising along with a branded in-store display.

During the second period of the program, stores will maintain the end aisle display and sign with year-round signage.

Vintages Essential On Offer End Aisle

Program Schedule• Period 12 & 13• Period 1 & 2• Period 3, 4 & 5

• Period 6 & 7• Period 8 & 9• Period 10 & 11

Vintages Esssentials On Offer

Participating Stores

Program Schedule

Participating Products for Periods 6 & 7 LCBO# Product Description Size Was Now Offer LTO)

149237 The Foreign Affair The Conspiracy 750 mL $19.95 $17.95 $2.00461699 Henry of Pelham Speck Family Reserve Baco Noir 750 mL $24.95 $21.95 $3.00

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August 18, 2018 Vintages – Marketing & Product Guide2


• Merchandise products together on a front-facing/primary end aisle for three periods. The LTO (and associated program signage) is valid for the first period only.

• Stores will receive a program signage kit one week prior to the start of the period containing the program backer card and pre-printed shelf talkers.

Merchandising Instructions

Backer Card• Display the P6 program

Backer Card in the frame on a frontfacing/ primary end aisle in the Vintages section.

• Install: August 19, 2018• Take Down: September 16,

2018• Re-order #: DMS-19P6-VINT1

Pre-printed Shelf Talkers• Attach to shelf in front of appropriate product. Pre-printed SAVE Shelf Talkers will be provided for both participating products.• Install: August 19, 2018• Take Down: September 16, 2018• Re-order #: DMS-19P6-VINT1

Bin Tag Overlay• Used to highlight products that are

part of the Essentials Collection. Pre-printed Shelf Talkers should be installed over top of the bin tag and overlay using the shelf talker clip. Ensure the overlay message is still visible.

• Install: August 19, 2018• Re-order codes:• 2" English: VBTC001 2" French: VBTC004• 1.75" English: VBTC009 1.75" French: VBTC010

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Backer Card• Replace the P6 program Backer

Card with the year-round Essentials Collection Backer Card while maintaining the front facing/primary end aisle display previously created.

• Install:September 17, 2018• Take Down: October 14,

2018• Re-order #: VBC028

Pre-printed Shelf Talker• Replace the P6 SAVE Shelf Talkers

with the year-round Essentials Collection Shelf Talkers for both participating products.

• Install: September 17, 2018• Take Down: October 14, 2018• Re-order #: (English) VIN-EST-052 (Bilingual) VIN-EST-053

Bin Tag Overlay• Leave Overlays in place as other

signage components are updated. These should always be on shelf.

• Install: August 19, 2018• Re-order Codes:• 2" English: VBTC001

2" French: VBTC004• 1.75" English: VBTC009

1.75" French: VBTC010

Signage Components for Periods 7


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Feature A – Australia

This feature will expose our readers to a new wave of excitement in Australia’s wine scene – something they refer to as both evolution and revolution – and reframe customers’ ideas about Australian wine.

Feature B – Europe Less Travelled

This feature is an opportunity to provide education and exploration around some of the more obscure varietals and regions of Europe, many of which have storied pasts and have been making wine for centuries.

Release Overview August 18, 2018

THE BI-WEEKLY RELEASEEvery two weeks, Vintages introduces more than 120 new products. Our bi-weekly release catalogue isavailable to customers in stores, online and by mail. They include feature articles on varietals, wineriesand winemaking regions throughout the world as well as tasting notes for each product.

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Release Overview August 18, 2018

Wines of the MonthWines of the Month are part of every release and are recognized as Vintages' two favourite wines out of the more than 100 released every two weeks.

SCHILD ESTATE SHIRAZ 2015Barossa Valley, South Australia66555 (XD) 750 mL $19.95Full-bodied & Smooth

CARPINETO CHIANTI CLASSICODOCG, Tuscany, Italy356048 (XD) 750 mL $19.95 Medium-bodied & Fruity

Arrive In StyleFeatured in every release, this program is ideal for customers who may not have a lot of wine knowledge. Arrive in Style offers a sure-fire hit our customers can feel confident giving as a gift.

LA FERME DU MONT PREMIÈRE CÔTE DU RHÔNE 2016AP, Southern Rhône, France251645 (XD) 750 mL $18.95Full-bodied & Smooth

Local Talent

This feature appears in every other release and showcases four products representing an Ontario wine region, style or group of like-minded local producers. This month’s theme is “County Fare.”

CLOSSON CHASE CLOSSON CHASE VINEYARD PINOT NOIR VQA Prince Edward County145888 (XD) 750 mL $34.95 Medium-bodied & Fruity

KEINT-HE PORTAGE PINOT NOIR 2014VQA Prince Edward County 373415 (XD) 750 mL $25.00 Medium-bodied & Fruity

HUFF ESTATES SOUTH BAY VINEYARD CABERNET FRANC 2016VQA Prince Edward County578849 (XD) 750 mL $29.95 Full-bodied & Smooth

*Please note: There are three Local Talent products in this release instead of the usual four.

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Release Signage Components

INSTALL DATE: AUGUST 18, 2018 TAKE-DOWN DATE: SEPTEMBER 1, 2018

Display Merchandising Instruction Visual Reference

End Aisles

RELEASE FEATURE A

Backer Card (year-round kit)

Build a front-facing end aisle display with A Feature products.

Sign the display with your "Australia" backer card.

New Arrivals Shelf Talkers Pre-printed shelf talkers are provided for all products in the A, B, and C features of the Release.

Install in front of featured products (in-section and on displays).

New Arrivals Pricer Cards Pre-printed pricer cards are provided for all products in the A, B and C features.

Install on cut-case displays of featured products

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Program Wines - Wines of the Month

RELEASE FEATURE B


If there is sufficient inventory and display space, build an end aisle display and sign with your "Wines of the Month" backer card.

Pre-printed Shelf Talkers Pre-printed shelf talkers are provided for all products in the A, B, and C features of the Release.

Install in front of featured products (in-section and on displays).

Pre-printed Pricer Cards Pre-printed pricer cards are provided for all products in the A, B and C features.

Install on cut-case displays of featured products.

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Program Wines - Arrive in Style


If there is sufficient inventory and display space, build an end aisle display and sign with your "Gifts for the Host" backer card.

Pre-printed Shelf Talker Pre-printed shelf talkers are provided for program wines. Install in front of featured products on end aisle displays, nesting tables and in-section.

Pre-printed Pricer Card Pre-printed pricer-cards are provided for program wines. If there is sufficient inventory and floor space, build a cut-case display and sign with the pre-printed pricer card.

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Program Wines - Local Talent


If there is sufficient inventory and display space, build an end aisle display and sign with your "Ontario" backer card.

Pre-printed Shelf Talker Pre-printed shelf talkers are provided for program wines. Install in front of featured products on end aisle displays, nesting tables and in-section.

Pre-printed Pricer Card Pre-printed pricer-cards are provided for program wines. If there is sufficient inventory and floor space, build a cut-case display and sign with the pre-printed pricer card.

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On-Shelf

Flagship Store ExclusivePre-printed Shelf Talker

Select stores receive pre-printed FSE shelf talkers for highlighting products on an end aisle, nesting table or in-section. Use with a "New" bin tag overlay.

Install the shelf talker on top of the overlay and ensure the overlay message is visible.

Rave ReviewPre-printed Shelf Talker

Pre-printed Rave Review shelf talkers are provided for all non-feature Release products with a score.

Use with a "New" bin tag overlay. Install the shelf talker on top of the overlay and ensure the overlay message is visible.

BAM & LTOPre-printed Shelf Talkers

Pre-printed BAM & LTO shelf talkers are provided for products participating in the offers each period.

Install in-channel shelf talkers in front of appropriate product.

Blank Bin Tags3" w. x 2" h.3" w. x 1.75" h.

Print using template and attach to shelf as needed to replace damaged bin tags.Trade Copy





Other Signage

RELEASE MERCHANDISER HEADER

Install header card on the Release Merchandiser.

NESTING TABLE SIGN Display on the Nesting Table in the holder.

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Product Consultant Hot ButtonsProduct Consultant hot buttons help you recommend products to customers even when you are away from the section.

Merchandising Instructions The hot buttons are included in the bi-weekly signage kit. Write your recommendation and your name on the Product Consultant Hot Buttons and display in the Vintages section of your store with shelf talker clips. LIMIT THE TOTAL NUMBER OF ALL CONSULTANTS PICKS TO 20% OF NEW RELEASE SKUS TO MINIMIZE CLUTTER AND REDUCE CHOICE.

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‘Perfect For’ Hot Button – Helps customers find products perfect for an occasion or a certain someone.Examples: The Bordeaux-Lover, The Host with the Most, The Collector, The World Traveller, mimosas with brunch, dinner with friends, appetizers.

’Great With’ Hot Button – Helps customers pair wine with food. Include general pairings as well as specific dishes. Examples: Roast beef, lamb or salmon, a cheese tray, beef bourguignon, lasagna

’Consultant's Pick’ Hot Button – This generic version should only be used when you’re new to a store, until you get your Personalized Hot Buttons from Knowledge Resources.

’My Pick’ Hot Button – This Hot Button is only to be used while you are waiting for your pre-printed,personalized buttons. Use this to draw special attention to your favourite products by offering a reason why it’s your favourite and signing your name. Trade Copy


Vintages Signage Kits – Re-orders

Vintages Signage Kits Available for Re-order

Kit Type Re-order source Components

Vintages BAM & LTO Signage Kit DMS Includes all BAM & LTO Shelf Talkers for the current promotional period.

Vintages Superstars Signage Kit DMS Includes one Basket Sign and two Shelf Talkers.

Vintages Release Signage Kit DMSIncludes shelf talkers, pricer cards and hot buttons detailed on pages 4–8. When ordering specify the release in question.

Blank 3" x 2" Bin Tags helloLCBO #690420

Includes 50 sheets of 3" x 2" blank bin tags. Please hold onto extras to begin building an inventory for use with upcoming releases.

Blank 3" x 1.75" Bin Tags helloLCBO #691360

Includes 50 sheets of 3" x 1.75" blank bin tags. Please hold onto extras to begin building an inventory for use with upcoming releases.

Vintages Year-Round Backer Card Kit helloLCBO

All versions of the previously shipped Backer Card Signage Kit are available to re-order. This includes Vintages Fixture Size (49) LCBO Fixture Size (5) and the Portfolio case itself.

To order, call helloLCBO at 416-365-5932 or 1-877-522-6411. Quote re-order source and provide kit type. Note: Individual signs contained in the above kits cannot be re-ordered individually.

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Nesting Table Essentials Gateway Box Sign

New Vintages Essentials Gateway Box SignThe Gateway Box is designed to introduce loyal Essentials Collection customers to products from the release. Think of Essentials as the gateway to Vintages. Each release period, Vintages will merchandise popular Essentials alongside a release product with a similar flavour profile. The message: "If you like this Essential, you may also like this"

Participating Stores28, 31, 38, 51, 93, 115, 149, 164, 171, 217, 227, 252, 279, 298, 310, 326, 329, 334, 340, 355, 361, 367, 371, 381, 411, 416, 420, 425, 432, 434, 438, 445, 452, 470, 485, 490, 495, 523, 532, 539, 554, 579, 601, 605, 630, 632, 643, 653, 655, 670, 703, 706, 771

Key DatesSignage Kit Shipped: May 15, 2017Program Started: May 27, 2017

ComponentsVintages Essentials Gateway Box Sign Reorder # 18VIN621(English)Reorder# 18VIN622 (Bilingual)

Product Selection Guidelines • Select one Essential and one Release product with similar flavour profiles.• Ensure the Release product is from the current Release and is the more premium of the two.• To assist with product selection, 3 - 4 combinations will be provided each period.

Suggested Pairings for August 18th Release

LCBO# Essential Products LCBO# Release Products

1545 Flat Rock Pinot Noir 145888 Closson Chase Closson Chase Vineyard Pinot Noir

478727 Catena Malbec 400150 El Enemigo Malbec

259721 E. Guigal Côtes du Rhône 381038 Les Amouriers Signature VacqueyrasTrade Copy


Nesting Table Essentials Gateway Box Sign

New Vintages Essentials Gateway Box Sign continued

Here is an example of the Gateway Box Sign merchandised on the Vintages Nesting Table.

Vintages Release Product

3 Facings

Vintages Essential Product

3 Facings

Vintages Essentials Gateway Box Sign

Merchandising Instructions

• Merchandise the box sign on the short end of the Nesting Table, ensuring the display entirely occupies the width of the table.

• To avoid customer confusion, keep the display to one Essential and one Release at any given time.

• Do not use the box sign in-section.

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P6 Ontario Superstars Program

Ontario SuperstarsThe Vintages Superstars program promotes local wine paired with seasonally appropriate recipes. Each period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. This is a mandatory program and is being added to participating stores' location maps each period. The program is set with a suggested minimum of one case to support the program; i.e., one case will be forced to each participating store. Stores should replenish as required.

Key DatesInstall: August 19, 2018 Take down: September 15, 2018

Promotional Support:In-store signagevintages.com

Featured ProductFEATHERSTONE CABERNET FRANC64618 | 750 ML | XD – 6 G/L) | MEDIUM-BODIED & FRUITYREG: $19.95SAVE: $1.00NOW: $18.95

Participating StoresGroup 1 (Shelf Talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 44, 60, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 97,99, 102, 124, 144, 145,154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209,211, 214, 218, 223, 237, 244, 248, 260, 265, 268, 269, 278, 296, 311, 324, 340, 353,354, 359, 372, 373, 381, 386, 391, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432,441, 444, 456, 461, 482, 483, 499, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559,568, 589, 602, 637

Group 2 (All Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 74, 93, 95,106, 130, 132, 143, 148, 149, 156, 164, 171, 179, 187, 195, 198, 200, 210, 212, 217,221, 223, 226, 233, 243, 249, 255, 263, 279, 287, 288, 298, 325, 326, 329, 333, 334,344, 346, 249, 351, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394,397, 398, 416, 436, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505,511, 512, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579,586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 629, 630, 631, 632, 634, 635,645, 677, 698, 699, 700, 702, 703, 706, 771, 776

Group 3 (Our Wine Country Stores) - Green Shelf Talker and Basket Insert115, 252, 253, 300, 392, 401, 407, 412, 417, 490, 497, 522, 523, 532, 624, 641, 658

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Component Where to Install Sign Visual reference

Basket Sign Merchandise the participating product as a cut-case display in a prominent area of the Vintages section. Install the pricer card as shown and keep the display fully merchandised. Take down once stock is sold out, or by September15, 2018.

Pre-printed Shelf Talker

Install the pre-printed shelf talker in front of the featured product in its o-shelf, with a miracle stick (available at Central Supply #692012). Take down once stock is sold out, or by by September 15, 2018.

Available Chilled Hot Button

Signs should be used on shelf to indicate that the Superstar product is also available in the fridge. Superstar shelf talkers should be placed in the fridge to highlight the Superstar products there (Re-order# DMS-Available Chilled Hot Button)

Here is an example of a fully merchandised display in the Vintages section.

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Component Where to Install Sign Visual reference

Basket Sign Merchandise the participating product in a basket. Insert the basket sign insert into the large metal sign holder (Central Supply #691089). Take down once stock is sold out, or by September 15, 2018.

Pre-printed Shelf Talker

Install the pre-printed shelf talker in front of the featured product in its o-shelf, with a miracle stick (available at Central Supply #692012). Take down once stock is sold out, or by September 15, 2018.

Available Chilled Hot Button

Signs should be used on shelf to indicate that the Superstar product is also available in the fridge. Superstar shelf talkers should be placed in the fridge to highlight the Superstar products there (Re-order# DMS-Available Chilled Hot Button)

Here is an example of a fully merchandised basket display


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The Specialty Portfolio exists to provide products that have demand within a particular ethnic community, but not widespread demand in the general population.

Product Name Producer Country Size (mL) LCBO#

Kosher Portfolio August 18 Rapid Release

Recanati Chardonnay Recanati Winery Israel 750 128322

Terra Vega Cabernet Sauv., Central Valley, Ch

Vina Luis Felipe Edwards Chile 750 128330

Unorthodox Merlot Cabernet Sauvignon Zandwijk Wine Pty Ltd South Africa

750 516633

Unorthodox Sauvignon Blanc Zandwijk Wine Pty Ltd South Africa

750 516625

Barenura Prosecco Brut Royal Wines Co. (Exc) Italy 750 698894

Ben Ami Zmora Cabernet Sauvignon Semi Sweet

Royal Wines Co. (Exc) Israel 750 440388

Segal Merlot Cabernet Franc Cabernet Sauvigno

Royal Wines Co. (Exc) Israel 750 157206

Koval Organic Dry Gin Koval, Inc. Dba Koval Distille USA 500 577304

Specialty Portfolio August 18 Rapid Release

Idoniko Tsipouro Domaine Constantin Lazaridi SA

Greece 700 556704

Specialty Portfolio

Specialty Portfolio

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P6 BAM & LTO Signage

Vintages BAM and LTO SignageThe Vintages BAM & LTO signage will arrive in the mailbag the week before each promotional period starts. This is a mandatory supplier program. All In-channel Shelf Talkers for the participating products should be installed at the start of the period. If you do not receive your kit, please call helloLCBO to request a kit. The signage (4” w. x 2” h.) should be installed over top of the product’s bin tag. You may also use the BAM/LTO Shelf Talker generic template to reprint any damaged signage.

Key DatesShip Date: August 13, 2018 Effective Dates BAM: August 19 – September 15, 2018Effective Dates LTO: August 20 – September 16, 2018

Merchandising InstructionsInstall in-channel shelf talkers in front of appropriate product.

Partcipating Stores1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 29, 30, 31,33, 34, 35, 36, 38, 40, 41, 42, 44, 45, 49, 51, 54, 55, 57, 58, 60, 62, 63, 64, 65, 68, 70, 71, 72,73, 74, 77, 78, 79, 82, 83, 84, 93, 95, 97, 99, 101, 102, 106, 112, 115, 124, 125, 127, 130, 132,139, 140, 143, 144, 145, 148, 149, 153, 154, 156, 163, 164, 165, 166, 167, 168, 171, 175, 178,179, 182, 187, 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 203, 207, 208, 209, 210, 211,212, 214, 217, 218, 219, 221, 222, 225, 226, 227, 228, 229, 232, 233, 234, 237, 238, 241, 242,243, 244, 247, 248, 249, 250, 251, 252, 253, 255, 260, 261, 263, 265, 267, 268, 269, 270, 277,278, 279, 286, 287, 288, 295, 298, 300, 306, 310, 311, 312, 313, 314, 318, 321, 324, 325, 326,329, 333, 334, 335, 340, 341, 343, 344, 345, 346, 351, 353, 355, 358, 359, 360, 361, 365, 366,367, 368, 371, 373, 378, 380, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393,394, 397, 398, 399, 400, 401, 402, 403, 404, 407, 411, 412, 415, 416, 417, 419, 420, 425, 426,427, 428, 430, 431, 432, 434, 436, 437, 438, 443, 444, 445, 446, 447, 449, 452, 453, 454, 456,457, 459, 461, 465, 467, 468, 469, 470, 474, 477, 481, 482, 483, 485, 486, 490, 491, 494, 495,496, 497, 499, 500, 501, 505, 509, 511, 512, 515, 516, 517, 518, 521, 522, 523, 526, 528, 532,533, 534, 536, 537, 538, 539, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 554, 555, 556,559, 561, 564, 566, 568, 569, 571, 572, 573, 575, 578, 579, 580, 581, 584, 585, 586, 587, 589,590, 593, 598, 599, 600, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619, 623, 624, 626,627, 629, 630, 631, 632, 633, 634, 635, 636, 637, 638, 639, 640, 641, 642, 643, 644, 646, 649,650, 651, 653, 654, 655, 656, 657, 658, 660, 661, 665, 667, 671, 677, 694, 695, 697, 698, 699,700, 702, 703, 706, 741, 771, 776

LTO Shelf TalkerBAM Shelf Talker

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P6 BAM & LTO Signage

LCBO# Description Size Was* Now* Offer

637371 Extra Zytnia Vodka 750 $27.35 10

177824 13th Street Gamay 750 $19.95 $17.95 $2.00

606541 Antinori Pèppoli Chianti Classico 750 $19.95 $17.95 $2.00

298489 Banero Extra Dry Prosecco KPM 750 $15.05 $14.05 $1.00

342428 Bonterra Cabernet Sauvignon 750 $21.95 $19.95 $2.00

342436 Bonterra Chardonnay 750 $19.95 $17.95 $2.00

286377 Cave Spring Estate Bottled Riesling 750 $18.95 $17.95 $1.00

534610 Coriole Sangiovese/Shiraz 750 $17.95 $15.95 $2.00

541771 Damilano Barbera d'Asti 750 $19.95 $17.95 $2.00

64618 Featherstone Cabernet Franc 750 $19.95 $18.95 $1.00

89011 Featherstone Sauvignon Blanc 750 $17.95 $15.95 $2.00

395350 Feudi Salentini 125 Negroamaro del Salento 750 $14.95 $13.45 $1.50

521021 Francis Coppola Diamond Collection Ivory Label Cabernet Sauvignon 750 $24.95 $22.95 $2.00

258673 G. Marquis The Silver Line Pinot Noir 750 $19.95 $17.95 $2.00

141580 Galil Mountain Shiraz KP 750 $20.30 $18.80 $1.50

461699 Henry of Pelham Speck Family Reserve Baco Noir 750 $24.95 $21.95 $3.00

571232 Hoopla Cabernet Sauvignon 750 $39.95 $37.95 $2.00

546481 J. Bouchon Block Series Cabernet Sauvignon 750 $19.95 $18.95 $1.00

991950 Kim Crawford Chardonnay 750 $19.95 $17.95 $2.00

82024 Monasterio de las Viñas Gran Reserva 750 $17.95 $16.95 $1.00

69377 Monte Antico 750 $15.95 $13.95 $2.00

322586 Montes Alpha Cabernet Sauvignon 750 $19.95 $16.95 $3.00

316570 Oyster Bay Sauvignon Blanc 750 $19.95 $16.95 $3.00

314575 Sterling Napa Valley Cabernet Sauvignon 750 $34.95 $31.95 $3.00

1834 Susana Balbo Crios Torrontés 750 $14.95 $13.45 $1.50

284570 Tawse Grower's Blend Cabernet Franc 750 $28.30 $26.30 $2.00

198853 Tawse Quarry Road Organic Riesling 750 $24.95 $22.95 $2.00

149237 The Foreign Affair The Conspiracy 750 $20.20 $18.20 $2.00

660043 Two Hands Gnarly Dudes Shiraz 750 $24.95 $21.95 $3.00

520601 Vintage Ink Whisky Barrel Aged Dark Red 750 $17.95 $15.95 $2.00

919829 Wither Hills Pinot Noir 750 $29.95 $27.95 $2.00

611293 Yarden Mount Hermon Red KP 750 $25.65 $23.65 $2.00

524546 Zirkova Together 750 $30.50 $27.50 $3.00

*Prices subject to change.

Participating Products

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External Promotion of Vintages SKUs

The following products will be featured in external advertising campaigns starting August 23.

Overview

LCBO Flyer Week 1PT6

In-Market: August 23 (Week #1) & August 30 (Week #2)

LCBO# DESCRIPTION REG. SAVE NOW

Week #1

111641 Rocca delle Macìe Riserva Chianti $15.95 $2.00 $13.95

Week #2

304469 Cloudy Bay Sauvignon Blanc $35.95

142935 Small Gully The Formula Robert's Shiraz $20.95 $4.00 $16.95

LCBO Bi-Weekly Flyer

Facebook/Instagram In-Market: August 18 -20, 2018

LCBO# DESCRIPTION REG.

558106 The Floozie' Sangiovese Rosé McLaren Vale $19.95

571117 Alpha Box & Dice Rebel Rebel Montepulciano $22.95

66555 Schild Shiraz Barossa Valley $19.95

Facebook - Release Awareness

LCBO Flyer Week 2PT6

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Classics Catalogue

August Classics Catalogue

On the first Thursday of every month, we launch a new Classics Collection – a limited assortment of wines and spirits from the most prestigious and sought-after producers and regions in the world, including rare and older vintages.

The July and August collections will be featured together in one print catalogue. Starting August 2 at 8:30 a.m., customers can order the August products on a first-come, first-served basis. Prior to the order date, the collections can be viewed online at vintages.com/classics.

KEY DATESCatalogue in-store and on vintages.com/classics: June 22

July CollectionOrdering starts July 5, 8:30 a.m.

August CollectionOrdering starts August 2, 8:30 a.m.

Upcoming Classics Catalogue In-Store Date

September Classics Thursday, September 6, 2018

October Classics Thursday, October 4, 2018

November Classics Thursday, November 1, 2018

December Classics Thursday, December 6, 2018

Order Classics online or by phone.Online: vintages.com/shopBy phone: 416-365-5900 or toll free at 1-800-668-5226Monday - Friday 8:30am - 6:00pm AND Saturday 9:00am - 6:00 pm

July & August

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Upcoming Special Events

EventsKathryn Hall WinesReception and Dinner

Guests will have and chance to meet the inspiring woman behind Kathryn Hall Wines: winery proprietor, attorney, community activist, businesswoman, US ambassador, mother of four and bestselling author. Kathryn will lead them through a tasting of the recently released 2015 Cabernet Sauvignon as well as other high-scoring wines from the HALL and WALT labels.

TUESDAY, SEPTEMBER 26, 2018Mad Crush Wine Bar 582 College St, TorontoReception: 6:30 p.m.Dinner: 7:15 p.m.$275 per person

For more details on this event, visit Vintages.com/events

Uncork Sonoma Weaving soul and soil into unforgettable wines

Sonoma County is predominantly family farmers who produce some of the world’s best grapes and wine and have done so for generations. It’s also the first wine region in the US to commit to becoming 100% sustainable by 2019. At this event, you’ll find a bounty of stellar Pinot Noirs, full-bodied Cabernets, stylish Chardonnays and spicy Zinfandels – most with 90+ scores – from 35 featured wineries. Experience the quality and diversity of one of California’s finest producing areas.

VIP Experience Vintages is offering a limited number of VIP tickets that include:• Exclusive early entry at 5:30 p.m., one hour in advance of general admission• A welcome sparkling wine• A VIP order desk available throughout the evening so you can maximize your time tasting and talking to the winery representatives• Dedicated Product Consultants available to answer any questions.

Only 60 tickets available.

TUESDAY, OCTOBER 16, 2018The Carlu 444 Yonge Street. 7th Floor, TorontoWalk-around Tasting 6:30 pm - 9:00 pm.$150 per person

For more details on this event, visit Vintages.com/events

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