Copy of POPCOMM PPT.pptx
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Transcript of Copy of POPCOMM PPT.pptx
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USC Sustainability
David Myles, Patrick Henderson II, Zhenzhou Ni, Ishita Y Aggarwal
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Problem
• Lack of brand awareness
• Lack of resources
• Ambiguous role on campus
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Recommendations
GREEN ENGAGEMENT FUND
MEDIUM
EASYHARD
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“◍ Need to narrow focus
◍ Peers unaware of USCOS◍ Only nine student workers with limited time and
knowledge
Focus Group Discussion (FGD) Results
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Survey
◍Only 50 responses
◍46% unaware of USCOS
◍8% aware of Green Engagement Fund
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Academic ResearchConsistent messaging across media platforms, key to reaching skeptical millennials (Lazarevic, 2012)
Millennials more concerned than older generations but possess partial knowledge (Wiernik and Ones, 2013; Hill, 2012)
Lack of knowledge about sustainability leads to apathy (Filho, 2000)
Need to promote effective communication between sustainability organizations and stakeholders (Witteborn, 2010)
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Email Interviews
University of FloridaUniversity of WashingtonUniversity of Notre Dame
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Communication Strategies
MediumEasy Hard
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EASY
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MEDIUM
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INTEGRATEsustainability within
department apps
HARD
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INIT
IAL
BU
DG
ET
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FINAL BUDGET
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LESSONS LEARNED
• Consulting requires constant questioning of
reality
• Recommendations are only as good as their
supporting research
• Time management is essential and difficult
• Maybe wait a while before going into consulting
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Our Office
CONSULTANTS
DAVID MYLES
PATRICK HENDERSON II
ZHENZHOU NI
ISHITA Y AGGARWAL
Thank you!