Copy of Intro to A2 Course - G325 Critical Perspectives in Media - Question B -Final Copy

7/29/2019 Copy of Intro to A2 Course - G325 Critical Perspectives in Media - Question B -Final Copy

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G325CRITICAL

PERSPECTIVES IN MEDIA

Question 1 (b) Theoretical Evaluation of Production


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Section A: Theoretical

Evaluation of ProductionThe second part to Question 1 of the exam:

Question 1(b)Evaluate your coursework in relation to a mediaconcept.

In the exam 1 of the following areas will be selected foryou to write about:

Genre Narrative

Representation Audience Media language


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How to approach 1b.

You need to understand all 5 concepts, includingrelevant theories.

Over the next few weeks you will need to apply

each of these concepts to the piece of c/w youfeel is most appropriate. E.g. you may choose toapply representation to your music video andmedia language to your magazinefc/dps/contents.

If you choose wisely, plan in detail and revisethoroughly, you will be very well prepared for theexam, as you will be going into the exam with 5prepared essays under your belt.


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Prompt Questions

Give a basic definition of your key concept.

Can you think of any media terminology

relating to your key concept? Which theories might be relevant to your key

concept?

How might this key concept be relevant to amagazine cover/contents/dps?

How might this key concept be relevant to amusic video?


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Genre

Genres are categories or types of media text.

Genres are recognisable through the repeated

use of generic codes and conventions:

Iconographies

Narrative

Representations

Ideologies

Which of the above codes/conventions does your

c/w use and how?


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Genre and Audience

Genre offers audiences a structure or framework

Audiences gain enjoyment from spotting theconventions (repetition) and making comparisonswith other films of the same genre

If a text deviates from the conventions it can confuseus, but at the same time we enjoy seeing the rulesbroken

Audiences like the anticipation of waiting for the

predictable featuresHow did you use genre to offer your audience a

framework? Do you think your target audienceenjoyed spotting the conventions or seeing the rulesbroken?


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Narrative theories

You should aim to apply the narrative theoristswhich can be applied to your c/w:

Propp 8 character roles Todorov equilibrium disequilibrium new

equilibrium

Barthes 5 codes (action, enigma, cultural,symbolic, semic)

Levi-Strauss binary opposites


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Narrative

All media texts tell stories. The structure of these stories iscalled the narrative.

A story must have verisimilitude (appear to be real) in orderto engage us how does your c/w have verisimilitude?

It might seem more obvious to apply narrative theory to afilm (see next 2 slides), but if you created a magazine youneed to consider the following:

How is your magazine structured? How does the frontcover lead the reader into the magazine? How does the

contents page lead the reader into the rest of themagazine? Consider enigma codes (Barthes) used in all 3aspects of your c/w. Analyse your dps in relation toTodorovs theory.


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Representation

Everything in the media is a representation - everything wesee is being represented e.g. regions/locations, individuals,groups, places, nations, ideas

Questions we would ask when analysing representations:

WHO or WHAT is being represented? HOW is the representation created?

WHO has created the representation?

WHY is the representation created in that way? What is the

intention? WHAT is the effect of the representation?

Consider the representations in your c/w and answer theabove questions in detail.


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Representation

To maintain a representation of reality, media

language elements such as lighting, music,

editing, camera work and mise en scene are

used. How did you use these micro aspects tocreate representations?

Sometimes, representations are seen to be a

deliberate attempt to create associations andideas for the audience did you represent any

characters in a certain way so as to remind your

audience or someone/something else?


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Representation theories

You might not have studied manyrepresentation theories at AS Level, butconsider how the following can be applied toyour c/w:

Laura Mulvey (the gaze)

Marjorie Ferguson (facial expressions)

Trevor Millum (facial expressions)


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Audience

Consider: age, gender, demographic profile, socio-economic group, existing/new, lifestyle, values,attitude

Categories A, B, C1, C2, D, E

Is your audience mass or niche?

What would the three reactions to your c/w be:

1. A preferred reading (your intended interpretation)

2. An oppositional reading (someone who didnt likeit)

3. A negotiated reading (someone who isnt the targetaudience but might appreciate it for whateverreason)


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Audience

Every media text is made with a view topleasing an audience in some way how didyou try to please your audience?

Success is measured by the audiencesresponse to a media text and those that donot attract and maintain an audience do not

survive. At the heart of this is the fact that all media

texts are created in order to make money.


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Media Language

You will need to write about:

Denotations

Connotations Anchorage

And


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Media Language

You made lots of decisions regarding the followingmicro aspects:

Camera

Editing Lighting

Sound

Mise-en- Scene

Special Effects: visual, sound and lightingChoose 1 page or clip from your c/w and analyse theabove aspects in as much detail as possible. Analysethe effectiveness of each area as if you wereanalysing the unseen exam.

Copy of Intro to A2 Course - G325 Critical Perspectives in Media - Question B -Final Copy

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