NEED vs. WANT

Your goal is to draw the perfect wallet

No talkingYou have 3 Minutes!

Take 2 minutes each and share your wallet

Build it and find someone to buy it.

This is a resource nightmare!

Let’s build from Human Centered

Let’s build by story

Interview for Story“Tell me a story about”

Each person will have 3 minutes to interviewAsk open ended questions…….

Ask “why”

Take the most intriguing notes and dig deeper

The 5 why’sGo for emotion2 minutes each

Let’s build a story around our User

3 Minutes

Build the perfect wallet for your User

You have 3 minutes

PresentTake 2 minutes and present

Let’s debrief