Be a part of the success story

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Exa Infotech Pvt. LtdExa Infotech Pvt. Ltd

Exa at a glance

Established in the year 1997.One of the renowned ERP company in India.Managed by 22 experienced and dedicated professionals.State of art infrastructure.Certified by TUV, USA.Registered in NASSCOM, FICCI, CII, PHDCC.20 successful implementation of erPro.We feel proud to announce in most of the cases we compete with Microsoft (NAVISION) and ESS.

About our product- erPro

Suits 100% requirements of all the SME’s.Based on oracle and D2k, most stable & trusted platform.User friendly and flexible.Customizable till the end user satisfaction.Upgradeable.Cost effective.Smooth and seamless implementation.Reliable and secure.

Introducing complete ERP on world wide web

HO

Plant - IPlant - II

Remote User

Now its time to create the brand of our product

Which is known as

The objective is to promote erPro not as a Product but as a

Now,why brand is important ?•Name a company who deals in office décor?

•Name a company who produces Suitcase?

•Name a company who markets baby shop?

•Name a company who markets coffee?

•Name a foreign company who are into ERP?

Now can you take a name of an Indian company who has Branded ERP?

NO

Now again,why brand is important ?

• Have you seen “Sabse Tej”

•Have you hard “Wah huzur ,Wah taj bolie”?

•Have you seen “Connecting People”?

•Have you read “Digitally yours”?

•Do you seen “Karlo Duniya Muthi Main”

Have you ever have read “ Enterprisingly Effective”?

No.

Because it was not promoted

The benefits of branding.

It helps to establish reliability in the market.It speaks about the credibility of product & org.Easy to compete with non-branded products.It helps to sustain in long run.Less effort requires to market a branded product.People are ready to pay for the branded products.

We have entered in the phase of growth

Now, we are more focused on our Strategies.

Our Marketing Strategies

Pre Sales strategiesSales StrategiesBusiness Development strategiesBrand promotion strategiesExecution strategies

Pre sales strategiesTargeting SMEs. (Delhi and NCR)More tele calls & company visit.Regular revisit to create relationship.Strong and effective communication.Use E- Medias in Pre sales (E.g website,

Emails etc.)

Sales strategiesCategory Possibility Mature

with inStatus

A

[Hot]

80% 30 days Demo x

Acceptance x

Commercial x

Negotiation

B [Prospect]

65% 55 days Demo x

Acceptance x

Commercial

Negotiation

C

[Suspect]

35% 90 days Demo x

Acceptance

Commercial

Negotiation

Business development strategies

Half yearly/ annually client meet.Increasing Business associate.Public Relation.Product MixOverseas contacts

Brand promotion strategies

• Product launching

• Brand awareness.

• Regular Advertisement.

• Frequent Seminars.

• Collaborations.

Execution strategies

• Smooth gap analysis.• Fast customization.• Effective and efficient Implementation.• Adequate training to end user.• JIT project sign off.• Post implementation support

Our understanding of sale

We never sale , but try to visualize dreams of a customer.

Reliable

Accurate

Smooth Implementatio

n

User friendly

Upgradeable

CompleteSecure

Where we are now?

SAP- Rs.1,75,00000/-

Non Standard- Rs.50,000/-

erPro- Rs. 7,00,000/-

Mega branded(SAP) Vs Semi Branded(erPro)

• Cost Rs.1,75,00,000/-

• Less scope of customization.

• Less user-friendly in terms of

Screens, Business process, terminologies and data flow.

• Hidden/Non -accessed Cost.

• Requires high end resources.

• Cost Rs. 7,00,000/-

• Complete customized.

• More user friendly as it is developed in Indian context.

• No hidden cost

• Requires standard resource.

Our Advantage

Reliability and stability of Organization and product

Infrastructure IssuesLack of basic Package Post Implementation Support IssuesHidden Cost

Lack of standardization and too much customization

Disadvantage of Non-Branded product

Result of too much customization

Client’s requirementActual out put

Our growth Plan

• Short term plan (Till 31st March 2009)

• Mid term plan (For the financial year 2008-2009)• Long term plan (For the financial year 2009-2013)

We have just crossed the brake even, now it’s time to look forward for

Profit

Over all target for next 3 months (till 31st March 2005)

Component Target

New Orders 20,00,000/-

Collection from advances against new orders 5,00,000/-

Collection from customization and Implementation 7,00,000/-

Payment Expected with in 6-8 Months

Alkarma 4,60,000/-

C Lal 3,00,000/-

SPM Auto 2,70,000/-

Magnum 2,70,000/-

MNM Auto 3,50,000/-

JAY USHIN 3,00,000/-

Delphiq 3,50,000/-

Bajaj Sons 2,00,000/-

Omax Fusion 1,00,000/-

Total 26,00,000/-

Projected ordersCategory Mature

with inNo. of Orders

Order Value

A

[Hot]

30 days 3 14,00,000/-

B [Prospect] 55 days 3 12,00,000/-

C

[Suspect]

90 days 4 20,00,000/-

Mid term planTarget 2008-2009

Turnover of Rs. 100,00,00000/-

Per month expected Income from April 2009.

Revenue from erPro 6,75,000/-

Revenue from customized software development 1,50,000/-

AMC 25,000/-

Training 10,000/-

Total 8,60,000/-

Per month expected expenses from April 2009.

Salary (28 Executives). 3,00,000/-

Telephone/Electricity/Internet 35,000/-

Rent 25,000/-

Brand Promotion 50,000/-

Incentives 70,000/-

EMI for investment on additional infrastructure.

15,000/-

Mis (Petrol/stationary/ maintenance etc.) 35,000/-

Total 5,30,000/-

Team RequiredMarketing

(1 Manager, 4 executives, 2 tele caller)

7 professionals

Customization

(1 Manager, 6 executives)

7 professionals

Implementation

(1 Manager, 6 executives)

7 professionals

Product Management (R&D and Enhancement) (2 Executive)

2 professionals

Admin , Accounts and Support 5 professionals

Total 28 professionals

Additional Infrastructure Required

1 Lap Top (IBM) for Marketing Department 75,000/-

5 P.Cs for additional staff member 1,00,000/-

Chairs 5,000/-

Total 1,80,000/-

Per month EMI will be (For 12 months) 15,000/-

Expected profit in the year 2005-2006.

Yearly income (8,60,000/- X 12) 1,03,20,000/-

Yearly expense (5,30,000/- X 12) 63,60,000/-

Net Profit 39,60,000/-

Profitability 38.37%

Long term planTarget 2009-2013

Turnover of Rs. 5,00,00000/- p.a

Product Launching

• Will be launching in Delhi by mid May 2009.• There will be 210 invitees.

Decision Makers from SMEs. 100

Business associates. 45

Media correspondents. 10

Existing clients. 35

Internal staff members. 25

Who will be our business associates?

• Organization who are in other IT trades (e.g web site Designing)

• Individuals who are consultants to different SMEs (e.g IT consultants, CAs, ISO consultants)

• Hardware suppliers who have good clientele in SMEs.• Free Lancer (software Developer, Marketing agencies)• Add and PR agencies.

Promotional Activities (Pre & Post Launch)

• News in news paper/magazines.• Advertisement in Media.• Bulk distribution of product profile.• Frequent events with hot and prospective clients.

Crayons will be hired for Branding & Promotion

Media planningPublishing

Event managementPromotionsBrand communicationPublic relationMarket research

We will win because we believe in Ethical business with Team work.

The strength of team work.

Exa after 5 years

Growth Plan

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Amt

2005-2006

2007-2008

2009-2010

Financial year

Turnover Vs Profitibility

Turn over Profit

Exa Infotech Pvt. Ltd as on 23rd Dec 2013.

T ra ine es

E xecu tiv es

A ss t. m gr

ke y a cco u n t m a n ag er

M g r. S a les M g r. B us in ess D e v . M g r. B ra nd co m .

H e a d D o m e s tic H ea d In te rn a tion a l

C O O C T O C IO

C E O

And I will receive an E-mail from my CEO that-

Our investors are planning to audit our accounts, so we need to schedule an urgent internal meeting at “ Ricks Tower”. CA, USA on 27th Dec 2013 at 8:30 p.m.

It’s tough and Challenging

But not impossible.

Because we always think big