L A D E R A

D i g i t a l M a r k e t i n gM e a s u r e m e n t S t r a t e g y

BY: KENDALL RAGATZ

A B O U TL A D E R A :

Ladera is a luxurious resort on the southern end of St. Lucia,overlooking the Caribbean Sea. It is known to be a relaxingand romantic rainforest getaway. Ladera sets itself apartfrom other resorts in that each of its suites have open wallsto enhance the viewing experience.

Why does this site exist? The Ladera website exists solely forinformational purposes, bookings, and for collectingcustomer/potential customer information.

T A R G E T A U D I E N C E

This is a resort solely for adults(18 years+), specifically top tierguests with high incomes whoare looking for a romanticgetaway.

L a d e r a t a r g e t s :

C o u p l e s s e e k i n g a w e d d i n g

v e n u e

H o n e y m o o n e r s

C o u p l e s l o o k i n g t o

c e l e b r a t e a n a n n i v e r s a r y

C o u p l e s l o o k i n g t o r e n e w

t h e i r v o w s

W e a l t h y V a c a t i o n i s t s

M A I N P A G E S :

T h e R e s o r tR a t e s & S p e c i a l O f f e r sA c c o m m o d a t i o n sA c t i v i t i e sW e d d i n g s

D i n i n gG a l l e r yC o n t a c t U sP r e s s

T H E R E S O R T

The main purpose of the resort page is to provide interested couples withan overview of all aspects of Ladera.

A c c o m m o d a t i o n sA m e n i t i e s & S e r v i c e sP h o t o G a l l e r yF a c t S h e e tA b o u t S t . L u c i aM a p sF l y i n gF A Q

R A T E S & S P E C I A L O F F E R S

This pages lists all of the special all-inclusive packages, wedding and honeymoonpackages, anniversary packages, and all other special offers. There are clickable buttonsembedded on these pages which allow you to "learn more" about each of these options.

This page addresses:

m e a l p l a n s r e s e r v a t i o n d e p o s i t sp a y m e n t o p t i o n sc a n c e l l a t i o n p o l i c i e sa i r p o r t t r a n s f e r se t c .

A C C O M M O D A T I O N S

Although there are only 37 suites and villas, Ladera's astounding accommodations allow each guest tohave their own unique experience. Ladera’s accommodations cater to a maximum of 72 guests. Thesuites are crafted with tropical hardwoods, stone, tile, and decorated with local artwork. The furniturein each room is made on site by St-Lucian artisans. All suites contain an open wall, which leads out to aprivate plunge pool. No two suites are the same, each one providing various accommodations. One ofthe core functionalities of this page include the 360 degree videos which allow guests to explore eachtype of suite from all angles.

A C T I V I T I E S

T h i s p a g e o f f e r s a r a n g e o f s i g h t s e e i n g a c t i v i t i e s o n a n d a r o u n d S t .L u c i a . A d d i t i o n a l l y , i t i n c l u d e s a l i n k t o t h e S p a a t t h e t o p .

S o m e a c t i v i t i e s i n c l u d e ( b u ta r e n o t l i m i t e d t o ) :

M a n a g e r s ' C o c k t a i l R e c e p t i o nM i x o l o g y , w i n e & c o o k i n g c l a s s e s I s l a n d t o u r sH i k i n g / r a i n f o r e s t w a l k s B i r d w a t c h i n gJ e e p o r c a r r e n t a l sD a y t r i p s t o t h e c i t y o f C a s t r i e s ,S c u b a d i v i n g , s n o r k e l t r i p sH o r s e b a c k r i d i n gC l i m b i n g t o P i t o n M o u n t a i n s

W E D D I N G S

This page informs customers all about how to prepare for a wedding at Ladera.Customers start by submitting a proposal request. After this, Ladera lays out all of thelogistics of planning the wedding (photographers, entertainment etc.).

p r o p o s a l r e q u e s tw e d d i n g l o c a t i o n sw e d d i n g p a c k a g e sr e q u i r e d d o c u m e n t sw h a t t o d o u p o n / b e f o r ea r r i v a l

D I N I N G

T h i s p a g e p r o v i d e s r e s t a u r a n t h o u r s o f o p e r a t i o n , d r e s s c o d e s , a n d m e a lp l a n s .

b r e a k f a s t , l u n c h a n d d i n n e ra r e p r e p a r e d w i t h l o c a lo r g a n i c i n g r e d i e n t s F a r m - t o - t a b l e m e n u sA l a c a r t e o p t i o n sS u n d a y b r u n c hL i g h t f a r e m e n u R o o m s e r v i c e F u l l m e n u a v a i l a b l e p o o l s i d ew i n e c e l l a r d i n i n gL i v e e n t e r t a i n m e n t d u r i n gc e r t a i n m e a l s

G A L L E R Y

T h i s p a g e d i s p l a y s p h o t o s a n d v i d e o s o f a l l a s p e c t s o f t h e r e s o r t :P r o p e r t y , A c c o m m o d a t i o n s , D i n i n g , & W e d d i n g s . I n s o m e c a s e s , t h ew e b s i t e p r o v i d e s a d o w n l o a d a b l e v e r s i o n o f c e r t a i n p h o t o s .