Copy Decks 101

Part 1:Understanding the Layout

The Copy Deck

Copy decks are Word documents that have been designed to easily organize your pages and content. They are road maps for building out your site. Add notes as to desired layout,

number of columns, types of photos, etc.

University of Colorado Denver | Copy Deck Template

Page Name (required): - Refer to Site Map. Name should be brief.)

Page location (required): - Where the page lives: e.g. About Us > Contact Us

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20 Primary Action (required) Title: Link:

Secondary Action Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26 Page Sub-headline (required): Max Characters = 48 Page Content (required): - Place in the order you want it to appear on the web page. - I nclude ALL relevant HTTP links (example: my link (http:/ /www.website.com/page.html))

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? (Yes/No) I f yes, please assign it a title: (e.g. “Contact Info”)

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details: Main Photo: Make suggestion or upload photo to SharePoint content gap site. Photos will be added after copy deck approved.

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck Format

Page Location & Name• Look at your site map.

• Enter the location and name of your page as seen on your site map.

Page Content• Notice that these text sections mirror the text sections on the Web pages.

• Write your content into their appropriate areas.

Page Details• Name or description of photo.

• What is this page about?

• What are your Keywords?

Each copy deck contains 3 main sections: Page Location & Name, Page Content and Page Details

University of Colorado Denver | Copy Deck Template

Page Name (required): - Refer to Site Map. Name should be brief.)

Page location (required): - Where the page lives: e.g. About Us > Contact Us

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20 Primary Action (required) Title: Link:

Secondary Action Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26 Page Sub-headline (required): Max Characters = 48 Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http: / /www.website.com/page.html))

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? (Yes/No) I f yes, please assign it a title: (e.g. “Contact I nfo”)

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details: Main Photo: Make suggestion or upload photo to SharePoint content gap site. Photos will be added after copy deck approved.

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck / Web Template Comparison – SOM Content Page 1

2

The copy deck visually mimics the content areas on your web pages.

3

4

1

“SOM Content Page 1” Layout(3 column)

University of Colorado Denver | Copy Deck Template

Page location (required): - Where the page lives: e.g. About Us > Contact Us

Page Name (required): - Refer to Site Map. Name should be brief.)

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20 Primary Action (required) Title: Link:

Secondary Action Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26 Page Sub-headline (required): Max Characters = 48 Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http: / /www.website.com/page.html))

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? (Yes/No) I f yes, please assign it a title: (e.g. “Contact Info”)

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details: Main Photo: Make suggestion or upload photo to SharePoint content gap site. Photos will be added after copy deck approved.

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

42 3

Copy Deck

1

University of Colorado Denver | Copy Deck Template

Page location (required): - Where the page lives: e.g. About Us > Contact Us

Page Name (required): - Refer to Site Map. Name should be brief.)

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20 Primary Action (required) Title: Link:

Secondary Action Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26 Page Sub-headline (required): Max Characters = 48 Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http: / /www.website.com/page.html))

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? (Yes/No) I f yes, please assign it a title: (e.g. “Contact Info”)

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details: Main Photo: Make suggestion or upload photo to SharePoint content gap site. Photos will be added after copy deck approved.

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck / Web Template Comparison – SOM Content Page 2

42 3

The copy deck visually mimics the content areas on your web pages.

“SOM Content Page 2” Layout(2 column)

Copy Deck

1

4

3

1

2

University of Colorado Denver | Copy Deck Template

Page location (required): - Where the page lives: e.g. About Us > Contact Us

Page Name (required): - Refer to Site Map. Name should be brief.)

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20 Primary Action (required) Title: Link:

Secondary Action Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26 Page Sub-headline (required): Max Characters = 48 Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http: / /www.website.com/page.html))

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? (Yes/No) I f yes, please assign it a title: (e.g. “Contact Info”)

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details: Main Photo: Make suggestion or upload photo to SharePoint content gap site. Photos will be added after copy deck approved.

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Sub-headline

Copy Deck Content Placement – SOM Content Page 1

AB

C

D

E

F

A BCDE

Where copy deck content will appear on your web page.

“SOM Content Page 1” Layout(3 column)

Copy Deck

G H

G H

F

E

University of Colorado Denver | Copy Deck Template

Page location (required): - Where the page lives: e.g. About Us > Contact Us

Page Name (required): - Refer to Site Map. Name should be brief.)

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20 Primary Action (required) Title: Link:

Secondary Action Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26 Page Sub-headline (required): Max Characters = 48 Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http: / /www.website.com/page.html))

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? (Yes/No) I f yes, please assign it a title: (e.g. “Contact Info”)

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details: Main Photo: Make suggestion or upload photo to SharePoint content gap site. Photos will be added after copy deck approved.

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Sub-headline

Copy Deck Content Placement – SOM Section Home 1

AB

C

D

E

F

A B

CDE

Where copy deck content will appear on your web page.

“SOM Section Home 1” Layout(2 column)

Copy Deck

G H

G

H

F

I (Description automatically rolls-up to Section Home pages.)

I

Part 2:Completing the Copy Deck

University of Colorado Denver | Copy Deck Template

Page location (required): - Where the page lives: e.g. About Us > Contact Us

Page Name (required): - Refer to Site Map. Name should be brief.)

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20 Primary Action (required) Title: Link:

Secondary Action Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26 Page Sub-headline (required): Max Characters = 48 Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http:/ /www.website.com/page.html))

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? (Yes/No) I f yes, please assign it a title: (e.g. “Contact I nfo”)

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details: Main Photo: Make suggestion or upload photo to SharePoint content gap site. Photos will be added after copy deck approved.

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Required ContentHighlighted areas are mandatory. Copy decks will be returned if highlighted areas are blank.

University of Colorado Denver | Copy Deck Template

Page Location (required): - Where the page lives: e.g. About Us > Contact Us Home > Academics > Degrees & Programs > Certificate Programs Page Name (required): - Refer to Site Map. Name should be brief.) Certificate Programs

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20 Primary Action (required) Title: Link:

Secondary Action Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26 Page Sub-headline (required): Max Characters = 48 Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http: //www.website.com/page.html))

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? I f yes, please assign it a title:

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details: Main Photo:

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck Completion Process – Step 1Enter page location & name as seen on site map.

University of Colorado Denver | Copy Deck Template

Page Location (required): - Where the page lives: e.g. About Us > Contact Us Home > Academics > Degrees & Programs > Certificate Programs Page Name (required): - Refer to Site Map. Name should be brief.) Certificate Programs

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20 Primary Action (required) Title: Link:

Secondary Action Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26 Our Certificate Programs Page Sub-headline (required): Max Characters = 48 Fine tune your professional skills Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http:/ /www.website.com/page.html)) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eros tellus, sagittis eget molestie id, ullamcorper vel tellus. Cras fermentum quam a neque posuere viverra dapibus quam bibendum.

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

• Ut accumsan mauris eget • augue ultricies eget condimentum • augue bibendum. Suspendisse potenti. • Fusce quis justo in risus mattis mollis sed • vitae justo. Donec ullamcorper nisi lorem.

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? I f yes, please assign it a title:

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details: Main Photo:

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck Completion Process – Step 2Enter page headline, sub-headline and page content.

University of Colorado Denver | Copy Deck Template

Page Location (required): - Where the page lives: e.g. About Us > Contact Us Home > Academics > Degrees & Programs > Certificate Programs Page Name (required): - Refer to Site Map. Name should be brief.) Certificate Programs

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20 Primary Action (required) Title: Link:

Secondary Action Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26 Our Certificate Programs Page Sub-headline (required): Max Characters = 48 Fine tune your professional skills Page Content (required): - Place in the order you want it to appear on the web page. - I nclude ALL relevant HTTP links (example: my link (http: / /www.website.com/page.html)) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eros tellus, sagittis eget molestie id, ullamcorper vel tellus. Cras fermentum quam a neque posuere viverra dapibus quam bibendum.

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

• Ut accumsan mauris eget • augue ultricies eget condimentum • augue bibendum. Suspendisse potenti. • Fusce quis justo in risus mattis mollis sed • vitae justo. Donec ullamcorper nisi lorem.

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? I f yes, please assign it a title:

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details: Main Photo:

Page Description (required): Max Characters = 250

A certificate program is a great way to retool, refine and reinvest in your professional

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck Completion Process – Step 3Enter page description. This should be a concise summary of the page content. 20-40 Words recommended.

University of Colorado Denver | Copy Deck Template

Page Location (required): - Where the page lives: e.g. About Us > Contact Us Home > Academics > Degrees & Programs > Certificate Programs Page Name (required): - Refer to Site Map. Name should be brief.) Certificate Programs

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20 Primary Action (required) Title: Apply Now Link:

Secondary Action Title: Campus Visit Link:

Tertiary Action Title: Contact Us Link: http:/ / www.ucdenver.edu/ .../ contactus.aspx

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26 Our Certificate Programs Page Sub-headline (required): Max Characters = 48 Fine tune your professional skills Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http:/ /www.website.com/page.html)) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eros tellus, sagittis eget molestie id, ullamcorper vel tellus. Cras fermentum quam a neque posuere viverra dapibus quam bibendum.

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

• Ut accumsan mauris eget • augue ultricies eget condimentum • augue bibendum. Suspendisse potenti. • Fusce quis justo in risus mattis mollis sed • vitae justo. Donec ullamcorper nisi lorem.

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? I f yes, please assign it a title:

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details: Main Photo:

Page Description (required): Max Characters = 250

A certificate program is a great way to retool, refine and reinvest in your professional

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck Completion Process – Step 4Enter at least one call-to-action. This is the next step you want the visitor to take.

University of Colorado Denver | Copy Deck Template

Page Location (required): - Where the page lives: e.g. About Us > Contact Us Home > Academics > Degrees & Programs > Certificate Programs Page Name (required): - Refer to Site Map. Name should be brief.) Certificate Programs

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20 Primary Action (required) Title: Apply Now Link:

Secondary Action Title: Campus Visit Link:

Tertiary Action Title: Contact Us Link: http://www.ucdenver.edu/.../contactus.aspx

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26 Our Certificate Programs Page Sub-headline (required): Max Characters = 48 Fine tune your professional skills Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http://www.website.com/page.html)) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eros tellus, sagittis eget molestie id, ullamcorper vel tellus. Cras fermentum quam a neque posuere viverra dapibus quam bibendum.

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

• Ut accumsan mauris eget • augue ultricies eget condimentum • augue bibendum. Suspendisse potenti. • Fusce quis justo in risus mattis mollis sed • vitae justo. Donec ullamcorper nisi lorem.

Related/ Reusable Content: - Reference content title from the Reusable Content Library Student Testimonial: “Nam tristique vestibulum egestas. Nullam ut dolor urna, eu blandit velit.” - Student name

Reuse this content elsewhere in your site? YES I f yes, please assign it a title: Student Testimonial

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details: Main Photo:

Page Description (required): Max Characters = 250

A certificate program is a great way to retool, refine and reinvest in your professional

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck Completion Process – Step 5Enter Related Content. You may reference existing Reusable Content, or request your content to be reused elsewhere.

University of Colorado Denver | Copy Deck Template

Page Location (required): - Where the page lives: e.g. About Us > Contact Us Home > Academics > Degrees & Programs > Certificate Programs Page Name (required): - Refer to Site Map. Name should be brief.) Certificate Programs

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20 Primary Action (required) Title: Apply Now Link:

Secondary Action Title: Campus Visit Link:

Tertiary Action Title: Contact Us Link: http:/ /www.ucdenver.edu/ .../contactus.aspx

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26 Our Certificate Programs Page Sub-headline (required): Max Characters = 48 Fine tune your professional skills Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http:/ /www.website.com/page.html)) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eros tellus, sagittis eget molestie id, ullamcorper vel tellus. Cras fermentum quam a neque posuere viverra dapibus quam bibendum.

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

• Ut accumsan mauris eget • augue ultricies eget condimentum • augue bibendum. Suspendisse potenti. • Fusce quis justo in risus mattis mollis sed • vitae justo. Donec ullamcorper nisi lorem.

Related/ Reusable Content: - Reference content title from the Reusable Content Library Student Testimonial: “Nam tristique vestibulum egestas. Nullam ut dolor urna, eu blandit velit.” - Student name

Reuse this content elsewhere in your site? YES I f yes, please assign it a title: Student Testimonial

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details: Main Photo: Smiling students (uploaded to Sharepoint)

Page Description (required): Max Characters = 250

A certificate program is a great way to retool, refine and reinvest in your professional

Keywords: certificates, undergraduate program, professional development…

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck Completion Process – Step 6Enter name or description of main photo (if available). Enter keywords or phrases referenced in content.

University of Colorado Denver | Copy Deck Template

Page location (required): - Where the page lives: e.g. About Us > Contact Us Home > Academics > Degrees & Programs > Certificate Programs Page Name (required): - Refer to Site Map. Name should be brief.) Certificate Programs

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20 Primary Action (required) Title: Apply Now Link:

Secondary Action Title: Campus Visit Link:

Tertiary Action Title: Contact Us Link: http:/ /www.ucdenver.edu/.../contactus.aspx

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26 Our Certificate Programs Page Sub-headline (required): Max Characters = 48 Fine tune your professional skills Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http:/ /www.website.com/page.html)) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eros tellus, sagittis eget molestie id, ullamcorper vel tellus. Cras fermentum quam a neque posuere viverra dapibus quam bibendum.

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

• Ut accumsan mauris eget • augue ultricies eget condimentum • augue bibendum. Suspendisse potenti. • Fusce quis justo in risus mattis mollis sed • vitae justo. Donec ullamcorper nisi lorem.

Related/ Reusable Content: - Reference content title from the Reusable Content Library Student Testimonial: “Nam tristique vestibulum egestas. Nullam ut dolor urna, eu blandit velit.” - Student name

Reuse this content elsewhere in your site? YES I f yes, please assign it a title: Student Testimonial

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details: Main Photo: Smiling students (uploaded to Sharepoint)

Page Description (required): Max Characters = 250

A certificate program is a great way to retool, refine and reinvest in your professional

Keywords: certificates, undergraduate program, professional development…

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck – Final ProductHow a copy deck should appear when ready for MOSS.

Treat this document as a road map. Add your comments in

parentheses; identify layouts, types of photos and anything else that you think might be helpful to building out your

site.