Coping with rapidly changing digital audiences or; There's no such thing as the 'digital consumer'
24
Coping with rapidly changing digital audiences or There’s no such thing as the ‘digital consumer’ Tom Grinsted @tomgrinsted Product Manager: Core mobile apps
-
Upload
museums-computer-group -
Category
Documents
-
view
10.110 -
download
3
description
Presentation given at UKMW12, the Museums Computer Group's Museums on the Web 'Strategically Digital' conference, Wellcome Collection, London, November 30, 2012
Transcript of Coping with rapidly changing digital audiences or; There's no such thing as the 'digital consumer'
Coping with rapidly changingdigital audiencesor
There’s no such thing as the ‘digital consumer’
Tom Grinsted @tomgrinstedProduct Manager: Core mobile apps
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0% Breakfast/Commute
During the day
CommutePrime-time Before bed
guardian.co.uk m.guardian iPhone/Anroid Apps iPad App Facebook App
Put
use
rs at th
e heart of what you do
Put
use
rs at th
e heart of what you do ... and there’s no excuse not to
.
Make data-based decisions
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0% Breakfast/Commute
During the day
CommutePrime-time Before bed
guardian.co.uk m.guardian iPhone/Anroid Apps iPad App Facebook App
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0% Breakfast/Commute
During the day
CommutePrime-time Before bed
guardian.co.uk m.guardian iPhone/Anroid Apps iPad App
iPad WebTraffic
Facebook App
Google analytics is your friend
What are you trying to achieve?
Hypothesise
Test with your data
40%
A newsense?
Mobile is not optional
Mobile is not optional
Your users don’t think it isGoogle doesn’t think it isYou shouldn’t think it is
Test
And testagain
Test
Release
And releaseagain
Release
Show, not tell
Be socialBe friendlyAsk for advice
Tom Grinsted @tomgrinstedProduct Manager: Core mobile apps
