Coordinator European Project Partners 2010-1-PL1-LEO04...
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Looking forward makes sense! 2010-1-PL1-LEO04-11306 2 - LLP-LDV-PA-10-IT-290 _ BUSINESS MAIL Coordinator Associated Partners Italy Other Associated Partners Key & Key Communications Via Giosuè Carducci, 28 I-06053 DERUTA (PG) - Italy www.keyandkey.it [email protected] tel +39 075 974998 Contact Person Koffi M. DOSSOU (President) [email protected] mob +39 328 644 4405 Centro di Formazione Imprenditoriale the Education Business Centre Via Luigi Catanelli 72 Ponte San Giovanni IT 06087 Perugia ITALY tel +39 075 599 7234 fax +39 075 599 9070 Contact Person Tiziana MUZI tel +39 075 599 9119 mob +39 335 126 0875 Language Cities Associazione per la Diffusione di Lingue Via Fonti Coperte 27 IT 06124 Perugia ITALY tel +39 075 583 89 76 fax +39 075 583 89 76 Contact Persons Jonathan Patrick WILLCOCKS Federica VIZZOTTO FINLAND Insinooritoimisto Bertil Ekengren Wihuri Oy Terveyspalvelualan Liitto GERMANY Unternehmerverband Sachsen e. V. BULGARIA Neda Art EOOD ET Tedan Teodor Naidenov European Project Partners Learnwell Oy Neitsytpolku 6 B FI - 00140 Helsinki - FINLAND www.thelanguagemenu.com [email protected] tel + 358 50 531 1453 Contact Person Veronica GILHOOLY (Owner) [email protected] English at Work GmbH Naumannstr. 8 DE 01309 Dresden - GERMANY http://www.englishatwork.com [email protected] tel +49 351 250 905 0 tel +49 1805 1945 200 Contact Person Chris M. van NIEKERK (Director) [email protected] mob +49 173 379 5000 AVO-Bell 64, Dondukov Blvd. BG - 1504 Sofia - BULGARIA www.avo-bell.com [email protected] tel + 359 2 943 3943 tel + 359 896896896 fax + 359 2943 3 943 Contact Person Nataliya YORDANOVA (Owner) Director of Studies [email protected] mob + 359 896 888 454 business_mail 2010-1-PL1-LEO04-11306 2 LLP-LdV-PA-10-IT-290 LEONARDO DA VINCI Partnerships 2010-2012 PARTNERS Associated partners Italy This project has been funded with support from the European Commission. This publication reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Transcript of Coordinator European Project Partners 2010-1-PL1-LEO04...
Looking forward makes sense!
2010-1-PL1-LEO04-11306 2 - LLP-LDV-PA-10-IT-290
_BUSINESS MAIL
Coordinator
Associated Partners Italy
Other Associated Partners
Key & Key CommunicationsVia Giosuè Carducci, 28
I-06053 DERUTA (PG) - Italywww.keyandkey.it
[email protected] +39 075 974998
Contact PersonKoffi M. DOSSOU (President)
[email protected] +39 328 644 4405
Centro di Formazione Imprenditoriale the Education Business Centre
Via Luigi Catanelli 72Ponte San Giovanni
IT 06087 Perugia ITALYtel +39 075 599 7234
fax +39 075 599 9070
Contact PersonTiziana MUZI
tel +39 075 599 9119mob +39 335 126 0875
Language CitiesAssociazione per la Diffusione di Lingue
Via Fonti Coperte 27IT 06124 Perugia ITALYtel +39 075 583 89 76fax +39 075 583 89 76
Contact PersonsJonathan Patrick WILLCOCKS
Federica VIZZOTTO
FINLANDInsinooritoimisto Bertil Ekengren
Wihuri OyTerveyspalvelualan Liitto
GERMANYUnternehmerverband Sachsen e. V.
BULGARIANeda Art EOOD
ET Tedan Teodor Naidenov
European Project Partners
Learnwell OyNeitsytpolku 6 BFI - 00140 Helsinki - [email protected] + 358 50 531 1453
Contact PersonVeronica GILHOOLY (Owner)[email protected]
English at Work GmbHNaumannstr. 8DE 01309 Dresden - GERMANYhttp://[email protected] +49 351 250 905 0tel +49 1805 1945 200
Contact PersonChris M. van NIEKERK (Director)[email protected] +49 173 379 5000
AVO-Bell64, Dondukov Blvd.BG - 1504 Sofia - [email protected] + 359 2 943 3943tel + 359 896896896fax + 359 2943 3 943
Contact PersonNataliya YORDANOVA (Owner)Director of [email protected] + 359 896 888 454
business_mail2010-1-PL1-LEO04-11306 2LLP-LdV-PA-10-IT-290
LEONARDO DA VINCI Partnerships 2010-2012
PARTNERS
Associated partnersItaly
This project has been funded with support from the European Commission. This publication
reflects the views only of the authors, and the Commission cannot be held responsible for any use
which may be made of the information contained therein.
The project business_mail addresses the needs of supplies/sales personnel of small enterprises (SE) having or wishing to establish business contacts with foreign contractors/clients. Staff in charge of business communication in SEs do not usually have adequate skills in terms of practical knowledge of a foreign language or intercultural competence needed to establish and maintain business contacts. Very few of these firms can afford to employ professional import/export staff, in most cases these tasks are taken by personnel not properly trained. Language schools offer mostly general foreign language courses.
Tailor-made courses for businesses are few, expensive and usually inaccessible to personnel of SEs: the courses organized at work place are usually run for larger enterprises. A busy schedule of work in SEs usually excludes their staff from participation in on-site courses at language schools, which require regular attendance over a long period of time.
The business_mail project involving English teachers, communication skills trainers and e-learning experts develops appropriate measures to address the above situation:! sets up an e-learning platform for the design and
delivery of business communication skills! designs a set of on-line modules in the above domain! delivers a pilot on-line course in business English
and intercultural communication (ICC) to employees of SEs
! evaluates the efficiency of the training in different cultural and business contexts
The final product of the project will be a validated on-line course in business English and ICC covering the actual communication problems encountered in import/ export practice of SEs. The projects results will be exploited by each of the partners and widely disseminated in the lifelong learning community in Europe.
Il progetto business_mail intende affrontare i bisogni del personale di vendita/rifornimento di piccole imprese (PI) che hanno o desiderano avere contatti commerciali con clienti/imprenditori stranieri. Nelle PI il personale incaricato alla comunicazione commerciale spesso non ha né abilità e conoscenze pratiche sufficienti in una lingua straniera, né una competenza interculturale tale da poter stabilire e mantenere contatti commerciali. Solo poche di tali ditte possono permettersi di impiegare uno staff professionale di import/export; nella maggior parte dei casi tali compiti sono assunti da personale non appositamente formato. Scuole di lingua offrono per lo più corsi generali di lingua straniera.
Pochi sono i corsi su misura per il commercio, sono costosi e spesso inaccessibili al personale di PI: i corsi organizzati sul posto di lavoro sono, infatti, per imprese più grandi. Inoltre un fitto calendario di lavoro nelle PI esclude solitamente i dipendenti dal partecipare a corsi che richiedono una frequenza regolare per un lungo periodo.
Il progetto business_mail, coinvolgendo insegnanti di Inglese, formatori in abilità comunicative ed esperti in e-learning, sviluppa misure appropriate per affrontare la situazione esposta, attraverso:! una piattaforma di e-learning per il disegno e
l'erogazione di corsi di formazione alla comunicazione commerciale
! una serie di relativi moduli online! un corso pilota online in Inglese Commerciale e
Comunicazione Interculturale (ICC) indirizzato a dipendenti di PI
! la valutazione dell'efficienza della formazione in diversi contesti culturali e commerciali.
Il prodotto finale del progetto sarà un corso online validato in Inglese Commerciale e ICC che coprirà i problemi di comunicazione effettivamente incontrati nella pratica di import/export nelle PI. Ogni partner userà i risultati del progetto disseminandoli ampiamente in Europa nella comunità di apprendimento continuo.
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