Coopify Feasbility Study

Feasibility Study

Stephanie Guico

SG : Review

Stephanie Guico

SG : Consider as template for word slides?

Maru Bautista

We are also missing the piece about what we did with the technology. Yes, we took what Cornell did and tested it in our focus groups, but then what? Let's think about adding a slide about the tech components.

Maru Bautista

This is in slide 20... but if feels like we need to say something else here. Thoughts?

sean ansanelli

covered by the video walk through I think

Maru Bautista

I like this idea. Maybe instead of the video just a snapshot?

OutlineIntroduction- Overall goals- Background

What We Did- Issues we explored- Methodology/approach

What We FoundWhat Comes Next- Critical Questions- Next Steps

Introduction

Overall Goals- Collective Marketing for Home Services- Benefit from Economies of Scale/automation- Maximize worker benefit

Background

What We Did

Platform Income+

Collective Benefits

Growth / Scale

Workforce Development

New Coops

Client Request

Coop Selection

Automatic message to

Member

For the Platform to Work

How Other Objectives Could Fit In

Issues we Explored

Platform Income+

Collective Benefits


Growth / Scale

Client Request

Coop Selection


Member

Best UX?Why this service?

Legal Structure to allow?

New Coops

Governance & Ownership

Speed & Method

Coops’ Tech Comfort

From where & Volume

Methodology & Approach

Back Office

Managers

Cooperative

Member Focus Group

CFL Supervis

orsCooperati

ve Developer

sCooperative Platform Developm

ent

Legal Team

Client Focus Group

Development

Consultant

Web Developer Consultant

Graphic Developer Consultant

Robin Hood

Cooperative

Platform Developer

Back Office

Managers

Cooperative

Member Focus Group

CFL Supervis

orsCooperati

ve Developer

sCooperative Platform Developm

ent

Legal Team

Client Focus Group

Development

Consultant

Web Developer Consultant

Graphic Developer Consultant

Robin Hood

Cooperative

Platform Developer

Media

MIT

Coop Community

Loconomics

Other platform

s

Overview : Coop meetings & interviews

- 5 coop working group sessions, average 8 participants

- Topics covered: Comfort with tech, governance, quality control, and management

Overview : Client Focus groups

- 2 Client Focus groups- Explored value proposition +

brand associations, conducted live walk-throughs

What We Found

Cfl Cooperative Development Team

Again, these images look fuzzy. We need to have better quality images.

Platform Income+

Collective Benefits


Growth / Scale

Client Request

Coop Selection


Member

New CoopsSpeedier

development

No desire for profiles

when booking

Workers not

wanting to compete

Workers wary of new tech

Requires Scale

Link to coops

Platform Income

Growth / Scale

Generation of New Coops

Coop 1

Monthly Inter-coop Meetings

Collective Benefits

Coop 2

Coop 3

CFL Coordinatio

n

Automatic Service Selection

Central back office to assign manually

Client Service Request

Raises potential

for:


is this done?

sean ansanelli

not yet - will do tomorrow morning (one more change coming from CoLab)

http://youtube.com/v/JgU6cu12Ru4

Current financial projections show that with a “best case” assumption of 125 coop members and $1.9M in revenue, the platform could potentially cover its costs in Year One.

As an example, in Year One, these 125 cooperative members could see their annual income increase by $14,260, as they can expect to work an additional 13.71 hours per week.

In following years, the platform would require considerable scaling in order for it to carry maintenance and operation costs autonomously.

Financial Projections

What Comes Next

Critical Questions

Growth / Scale

Marketplace or Single Brand?Si

ngle

Bra

nd

Mar

ketp

lace

Uber / Handy styleNo cooperative name selectionSingle PriceInternal Reviews + Quality Assurance

Yelp / Angie’s list StyleCoops listed for clients to selectCoops each have own priceExternal Reviews (stars, etc.)

PROSFaster to scale

PROSSimpler to set up

CONSHarder to set up

CONSCoops competing with each other

How best to Scale?Financial viability and growth targets both demand that the platform be connected to sufficient supply of workers whose job conditions align with platform values. - Scaling cooperatives alongside the platform

- Pressure on sector to grow quickly and sustainably over five years

Potential solutionsReplication through cooperative social franchising or fertilization;

Later unite cooperatives into federations through local or sectoral governance structures

We are exploring how coops relationship to the platform and in governance structures affect : - Buy-in in the early stages

- Long term loyalty

- Competitive advantage and purpose in the market

Potential solutionsMulti-stakeholder user groups

Ownership & Representation

Service Experience, Customer Acquisition and Premium Market

PlacementThe platform’s brand and experience connects excellence and ethics.

The next phase will integrate service experience design, iterative technical development and market research.

This will ensure the project has clear market fit, a plan for customer acquisition grounded in tested hypotheses, and a service experience that builds a strong association between cooperatives and a premium customer service experience. This will provide a solid foundation to enter new urban markets in future phases.

Next Steps

Service Experience, Customer Acquisition and Premium Market

PlacementService experience (SX) design: Cooperatives as ‘premium service providers.’ Reflected in all aspects of SX / User Experience (UX). Elegant, frictionless.

Iterative technical development: Increase value to customer / members over time. Launch new features. Validate value w/ analytics, tests. Listen, adjust.

Market research: Test content, branding, lead generation approaches w/ key customer segments. Identify primary channel(s) for customer acquisition. Refine user personas for critical customer segments. Amplify marketing.

Scale: Support multiple service types, multiple geographies, multiple coops. SX incentives for referrals / testimonials / social shares. Partnerships.

Month 1

Platform Income

Automatic Service Selection



CFL Coordinatio

n


Tech & Marketing

Coop Buy In/ Scale

Platform Structure

Back office

Coop 1

Coop 2

Coop 3


Hi, we made some additions to the timeline for the next 18 months. See this doc for reference: https://docs.google.com/document/d/1W1AZYgW5ZNDo5GxSUuFNiNxfoosPafAgbkiwjAufL7s/edit

Platform Income

Automatic Service Selectio

n



CFL Coordinatio

n


(Existing Groups)

Selection of

Coops

Text-based assignment

Month 3

Client re-booking

Client Ratings

Tech & Marketing

Coop Buy In/ Scale

Platform Structure

Back office

Coop 1

Coop 2

Coop 3

Platform Income

Automatic Service Selectio

n


(Existing Groups)

Selection of

Coops

Algorithm Assigns

Central back office monitors

Text-based assignment

Coop Governance

Client Ratings

Client re-booking

Monitor Supply + Demand

CFL Advisory

Month 6

Tech & Marketing

Coop Buy In/ Scale

Platform Structure

Back office

Coop 1

Coop 2

Coop 3

Real World PictureThank you

Coopify Feasbility Study

Government & Nonprofit

Transcript of Coopify Feasbility Study