Members sell products directly to the marketGrade product to obtain best priceFair weighing without damage or wasteProduce best product – processingEducating members:- 1-Fair trading practices 2-Marketing 3-Stopping manipulation of prices

FUNCTIONS & PROGRESSFUNCTIONS & PROGRESS

Marketing of produceDistribution of :- 1- fertilizers 2- seeds 3- agricultural

machineryProcessing activitiesStorage facilitiesFinancial assistance

BECAUSE!!!!BECAUSE!!!! Supplies quality goods to consumers Avails grading and transportation

facilities Acts as a part of govt.:- procurement & implementation

of price support policy encourage self-help Links marketing with credit

Collective bargainingStorage facilitiesStandardization & gradingMarket infrastructureSupply inputs & consumer goods

Fair WeighingNo illegal deductionsLinks credit, farming & processing

Reduce cost & improved servicesImproves marketability:-- - reduces undefined &

undesirable market changesAwares regarding costs & input

devicesGives creditProcessingStorage

CO-OPERATIVE Marketing CO-OPERATIVE Marketing Structure :-Structure :-

STRUCTURE OF MARKETING STRUCTURE OF MARKETING CO-OPERATIVES :CO-OPERATIVES :National agricultural co-operative

marketing federation(NAFED)Established 1958OBJECTIVES :• co-ordinate & promote marketing• Undertake & promote inter-state,

intra-state & international trade• Supplies agricultural inputs like-

STATE LEVEL STATE LEVEL MARKETING :MARKETING :Apex institution for all co-

operative marketing in the stateFUNCTIONS :• Credit & other facilities to DMS• Buy & sell products of DMS• Distribution of:

District Level Marketing District Level Marketing Societies-Societies-Central Marketing SocietiesCentral Marketing Societies Deal with primary marketing

societies at village levelPurchase and sell agricultural

ProduceSupply agricultural Inputs to

farmers through PMS

PRIMARY MARKETING PRIMARY MARKETING SOCIETY :SOCIETY :Deal in single commodity or

many commoditiesCollect & standardize produceAdvance loans to their members

EVALUATION :EVALUATION :Less cost of marketingQuality goodsHelp in growth of better cropsCredit facilities at low interestFair prices to costumersStabilization of pricesSurplus distributionHelp govt. in programmes for

rural development

REASONS :REASONS :Unplanned setupMalpracticesLack of initiative by members,

only govt. initiative is observedLess no. of regulated marketsCompetition from credit societies

, middlemen etc.Lack of co-ordinationLack of audit & supervision

STILL CONTINUING :STILL CONTINUING :Illiterate farmers & less

marketable surplusLack of warehousing & transport

facilitiesDefective loan policiesUntrained personsNo incentives to marketing

societies

MEASURES FOR MEASURES FOR IMPROVEMENT :IMPROVEMENT :Proper storage facilitiesGrading & standardizationLarge area of operation Bring down cost of managementSpecialized knowledge &

techniquesBetter co-ordination b/w credit

societies & marketing societiesTrained & experienced staff