COOPERATION OF LITHUANIA RESORT

CITIES AND THEIR DEVELOPMENT

TENDENCIES

Jurgita Kazlauskienė

General Secretary of National Resort Association of Lithuania

April, 2008

Jurmala

Lecture contents:

History

Present situation of Lithuania resorts

Healthiness concepts in Lithuania

Natural therapeutic recourses of Lithuania

National Resort Association of Lithuania

Aims

Membership

What is done

What’s to be done

Druskininkai, Birštonas, Likėnai

(Smardonys) curative effects are

known from the 13th - 14th century.

Treatment of patients with mineral

water was applied as early as in

18th century.

Recreational areas

Analysis of Natural Resources

In the analysis of natural resources that have an effect on SPA and wellness activities, means of application of therapeutic resources in SPA and wellness development are provided in detail and evaluated, according to European Spas Association (ESPA ) requirements.

Lithuanian Resort Association initiates the principles of regulation of natural therapeutic resources:

•Climatotherapy•Balneotherapy•Pelotherapy•Thalassotherapy

Analysis of Natural Resources

Number of mineral water borings

Analysis of Natural Resources

Mineral Water Resources

There is enough natural resources in Lithuania for development of much more intensive recreational and tourism activities, but at the moment there is not enough research on exact estimation of quantity of mineral water resources, opportunities of exploitation and utilization, etc.

There is also too little attention to resort natural resources research, in order to estimate the effect of natural factors (mineral water, therapeutic mud, climate benefits to health, recreational plant areas, etc.) on human health.

Main trends of Health Resort medicine

health promotion

prevention of disorders

early health resort rehabilitation

health resort tourism

Spa treatment

health resort ecology

National Resort Association of Lithuania was established in March 2007.

From 2007 National Resort Association is an official member of European Spas Association (ESPA).

www.visiteuropeanspas.com

NRA objectivesTo represent the joint interest of Health Resort Treatment, Spa and Wellness Tourism aiming at their development as a priority sector of economics;

To contribute to the protection, development and efficient use of the Lithuanian natural resources: mineral water, medical mud, clime, etc.;

To create conditions for solidarity and cooperation of the interested public institutions, organizations and enterprises for the development of Health Resort Treatment, Spa and Wellness Tourism in Lithuania;

To establish connections with the central and local bodies of public authority with the aim of improving the legislative and legal regulations in the field of Health Resort Treatment, Spa and Wellness Tourism;

To develop new marketing, advertisement programs for the use of mineral water, medical mud, climate and other natural resources, directed to prophylaxis, treatment, rehabilitation and wellness;

To give opinion, proposals and recommendations during the discussion and implementation of nationally significant investment projects, concerning the touristic industry, territorial planning, urbanization and the structure of resorts territories;

To collaborate with related organizations in Europe and worldwide as well as with international and leading foreign educational institutions in the field of Health tourism;

To popularize the legislation and experiences of the European Union in the field of Health Resort Treatment, Spa and Wellness Tourism;

To popularize the activity of the Association through Lithuanian and foreign means for mass information.

Pleasure for your body and soul!

Natural local remedies

Qualified prevention

Physical therapies

Rehabilitation

Spa treatment

Wellness

Recreation

Cultural and entertaining programs

Healthy food

Healthy holiday

International conference

„Sanitas per aqua“ in Lithuania 12-10-2007

Birštonas

SPA conceptionThe term is derived from the name of the town of Spa, Belgium, where since medieval times illnesses caused by iron deficiency were treated by drinking chalybeate (iron bearing) spring water. (British Journal of Haematology, 2003, 122, 554–562)

Spa industry development in Europe for a long time was based on people interest into mineral water resources and their impact to the health, together with different view, taste and temperature then ordinary water.

Today SPA – body, mind and soul entertaining sector.

Territorial SPA Development Scheme

“SPA service” ?

SPA (sanitas per aqua, health through water) service – procedures performed and/or supervised by qualified specialists in specially equipped premises, that should be performed using water, and that are dedicated for improvement of physical and psychological health, prevention of possible illnesses, relaxation, stimulation of wellbeing, beautification and pampering of the body.

New Spa impact

SPA SERVICES ENTERPRISES AND INSTITUTIONS

HEALTH CARE SYSTEMSPA IN TOURISM

SANATORIUMS, TREATMENTS,

REABILITATION CENTRES

SPA services Health care services

INTERNATIONAL SEMINAR FOR BALTIC STATES

„THALASSOTHERAPY - NEW HEALTH TOURISM OFFER IN BALTIC STATES“

13-14 of October, 2008

Palanga,

Lithuania

OUR PARTNERS

National Spa Association www.spa-asociacija.lt

Institute of Tourism Development www.tpi.lt

Lithuania Health Resorts Research Centre www.lktc.lt

Thank you

Jurgita Kazlauskienė

el.paštas: info@kurortuasociacija.lt