Cooperation as the Essence of the Brand

Not in Competition

Against Each Other;

But in Cooperation

With One Another.

“RACCU”

THE INITIATIVE: INTRODUCE THE BRAND

“SMART MONEY WEEK” APRIL 2012

PROMOTING FINANCIAL LITERACY WITHIN THE COMMUNITY

Volunteers from First Northern, Rockford Municipal, RockfordPostal, Members Alliance, IH Mississippi Valley & Generations

WORKING TOGETHER TO STRENGTHEN THE COMMUNITY.

LEVERAGINGTHEBRAND:

Credit Union Chapter Community Website

IDENTIFYING THE BRAND AS AN “IDEA WITH HEART” AND TIE-IN WITH INVEST IN AMERICA.

THE BILLBOARD MARKETING LAUNCH

Launching Local TV Ad Campaign

Television Ad Campaign

Branding the Chapter

RACCU Board of Directors• John Hansen Chairman (Rockford Bell)

• Karen Jurasek 1st Vice Chair (Generations)

• Sara Sheahan Secretary (Rockford Municipal)

• Cristi Parker Treasurer (Winnebago County Schools)

• Kristi Hyde Webmaster (Rock Valley)

• Denise Leonard Foundation (Generations)

• Bridgett Vyborny IYIC (First Northern) • Lori Perkins Legislative (Rock Valley)

• Lorna Cote Marketing (Members Alliance)

BEST DIRECTOR(s) COMMUNITY ACTIVISTS

MY POLITICAL PERSUASION? SMILE A LOT. SHOW ‘EM YOU’VE GOT TEETH!

DOMINICRANDAZZO

DIRECTOR

KANKAKEE VALLEY CHAPTER

LEADING BY EXAMPLE:

PEOPLE HELPING PEOPLE

DIRECTOR ARMOUR/FIELDSTONE CREDIT UNION FOR 25 YEARS; KANKAKEE VALLEY CHAPTER DIRECTOR FOR 13 YEARS; LEGISLATIVE FORUM REPRESENTATIVE; GAC & CUPAC ORGANIZER;CONFIDANT AND EDUCATOR OF LEGISLATORS ON CONSUMER ISSUES;KANKAKEE “CITIZEN OF THE YEAR 2003”; CHAMBER OF COMMERCEDIRECTOR; UNITED WAY “BEN KOTE AWARD” WINNER; NATIONALLEADERSHIP & CIBULA AWARD (HEMOPHILIA FOUNDATION); SAM WALTONBUSINESS LEADERSHIP AWARD; AND PROVENA ST MARY’S HOSPITALFOUNDATION LEADER; AND CONSUMMATE “MAN ABOUT THE VALLEY”.

AND A TRUE BELIEVER IN HIS FELLOW MAN!

BEST DIRECTOR: POLITICAL ACTIVIST

DOMINIC RANDAZZOA KANKAKEE VALLEY CHAPTER LEADER