Coop and sustainability - the consumer cooperative approach
Transcript of Coop and sustainability - the consumer cooperative approach
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Knut Lutnæs
Environmental manager
Coop Norway
Coop and sustainability
- the consumer cooperative approach
Headlines and examples
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… after lunch…
Sharing economy for more than 150 years
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Sustainability have been on theagenda for a long time
The way forward is built on our distinctiveness as a cooperative
Increase efforts
for health and
well being
Responsibility
and
sustainability
Strengthen
loyality
programme
Local presence
and engagement
Membership and
involvement
Coop approach and strategy
Strategic topics - sustainabilty
Sustainable products and supply chains
Reduced climate and environmental footprint
Promote healthy food and physical activity
Positive influence locally
Contribute to concious choice regarding healthand sustainable development
Policies and requirements
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Palm oil
- Reduce consumption
- Certified, traceable and sustainably produced oil
- Include non-food and feed!
- Norwegian Initiative for Sustainable Palm Oil
- RSPO member
- Signed The New York Declaration on Forests
Sustainable products and supply chains
Palm oil in food 2015 2016 2017
Palm oil use (kg) 150 199 232 004 228 124
Segregated 42 % 45 % 58 %
Mass balance 31 % 45 % 42 %
Book & Claim
Non-certified 27 % 10 %
Certified palm oil (%)
Soy is next?
- Demand fish from well managed fisheries
- Demand sustainable fishing methods
- Include aquaculture
- Cooperation with ISSF on tuna
- Increase volume on certified products (MSC, ASC)
Sustainable products and supply chains
Fish and seafood
Organic products
• Turnover + NOK 700 mill (2017)
• Strong organic own brand - Änglamark
• Record number of new products
• Cooperation with local producers
Sustainable products and supply chains
Vegetarian products – «Coop Veggie Day»
• Launched May 2016
• Immediate success
• Several new products launced
An alternative for customers who want a vegetarian alternative, or who want to reduce meat consumtion
Sustainable products and supply chains
Recyclable materialsRecycled materials
Materials from renewablesources
No harmful chemicals
Packaging contributingto less foodwaste
Reduced plastic
Coop’s packaging strategy
Reduced climate and environmental footprint
A zero-vision for foodwaste!
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• Reduced price on products close to expiry date
• Optimal orders
• Program for fruit & vegs
• Foodwaste to animal feed and biogas
Important actions
Reduced climate and environmental footprint
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SUSTAINABILITY ENGAGEMENT?
120 000 garbage bags og 35 000 pair of gloves
Reuseable shopping bags with a twist!
- Introducing “reuse-bonus”!
- 200.000 members collected their free bag within the first 10 days
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The Norwegian Retailers’ Environmental Fund
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Summary
• Sustainability issues is becomingincreasingly important
• Contributes to profit, customer loyality, reputation and PR
• Nessesary to work comprehensivly and broad
• Honest and active communicate of actionsand results